New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

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New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta

Transcript of New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Page 1: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

New Media & Journalism: Trends, Opportunities

and Challenges

New Media & Journalism: Trends, Opportunities

and Challenges

Julie GargottaJulie Gargotta

Page 2: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Increased Sharing Clashes with Traditional

Journalism

Increased Sharing Clashes with Traditional

Journalism Journalism’s “Identity Crisis” in

information equation

New media: Creative ways for journalists to appeal to their audiences, as well as enhance the impact of their stories and reporting

Page 3: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”

(Aufderheide, 2009)

“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”

(Aufderheide, 2009)

Page 4: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

New Media Shakes Things Up!

New Media Shakes Things Up!

“One Word: Evolution”

Crossroads of new/old practices

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Page 5: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

New Media, New Challenges

New Media, New Challenges

Meeting Needs: 24/7 news cycleUp-to-the-minute

informationPick your platform: mobile phones, podcasts, computers

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Page 6: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Global Ripple EffectGlobal Ripple Effect

New media’s integration: Not just an American notion

Nigerian Tide News Online

http://www.thetidenewsonline.com/?p=23797

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Page 7: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

“What’s Trending Now?”“What’s Trending Now?”

Change of address: media makers make the move online

Video sectionsExpanding coverageHyperlinks direct attentionEx: Harrisburg's Patriot News

Page 8: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Social Media: Utilizing

Social Media: Utilizing

Cultivating loyal audiences

Humanizing talent

Ex: AC360 BlogBob Kelly FBKatie Couric Twitter

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Page 9: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Users Become Participants

Users Become Participants

Users become more active, invested

Digital crowdsourcingCivilian reportingWGAL Ulocal: User photos, pics

make it to air

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Page 10: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

Reaching Niche Audiences: Mobile Apps and PodcastingReaching Niche Audiences:

Mobile Apps and PodcastingMobile Apps:

Constant connection, dependency

Podcasting: Greater customization

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Page 11: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

It’s Worth a Try: Experimenting with New Media

It’s Worth a Try: Experimenting with New Media

Multimedia Reporters (aka “One Man Bands”)

Multimedia content: graphics and slideshows

Newspaper reporters turn

on-camera talent

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Page 12: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

…but not all is successful

…but not all is successful

WKRG Tests out iPad2 for shooting package

Ready for TV? You Decide.

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Page 13: New Media & Journalism: Trends, Opportunities and Challenges Julie Gargotta.

New Media in the Classroom

New Media in the Classroom

Enriching curriculum, preparing students

Engaging students with familiar technologies

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