New Media in the New Economy
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14-Sep-2014 -
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Transcript of New Media in the New Economy
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New Media in the New Economy
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Outbound Marketing
• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
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Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
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Outbound vs. Inbound
• New media• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
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Inbound Marketing
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Get Found
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Get Found
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Convert
Social Media • Contests• Sweepstakes• Coupons• Petitions• Quizzes• Trivia challenge
Website• eBook• Whitepaper• Webinar• Tipsheet• Text Campaign• Event
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Analyze
• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
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Analyze | Google Analytics
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Analyze | Facebook Insights
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Analyze | Facebook Insights
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Analyze | TwitterCounter
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FAQ’s
• What’s the difference b/n a Facebook business page and personal account?
• How should you respond to negative comments? Who can see the comments?
• Does your business increase with social media activity?
• Who can post on the business page?
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FAQ’s
• How can I use social media in a restrictive market?
• How do you use social media to find QUALIFIED prospects?
• How can offload some of the social media work?
• Who should you accept or decline on Linkedin?
• My “Never Ever List”
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FAQ’s
• How much time should I spend on social media?
• Is Facebook good for business?• Is a website your best bet as a PR or
marketing tool. YES!!!!!!
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Extras
• Google Business Apps
• Hootsuite• Buffer App• Screen Flow• Animoto• Dropbox• Prezi
• Linkedin Labs • CartoonMe• SocialMention• Marketing Grader• Wufoo• Xtranormal• Piktochart