New Media in Marketing, Advertising and PR

8/7/2019 New Media in Marketing, Advertising and PR

1/30

]kyzvhl LfgzvyfCf~ Bfjkh kc Bhyefzkcn, Hj}fyzkwkcn hcj

PY1Zdf ihgenyovcj

Yoikc Gyomz, Ifjmoyjwdkyf Ivwkcfww WgdoolVck}fywkz{ om Ifjmoyjwdkyf

Yf}kwfj Mfiyvhy{ 9088


2/30

Ovzlkcf

Zdkw }kyzvhl lfgzvyf

^dhz hyf zdf cf~ bfjkh?

^d{ hyf zdf{ kbpoyzhcz?

^dhz hyf zdf{ lkef?


3/30

Cf~ bfjkhcf~ ~h{w

Cf~ ~h{w om gobbvckghzkcn

Ilonnkcn, kcwzhcz bfwwhnkcn, }kyzvhl ~oyljw, BBW

WBW hcj fbhkl hyf WO lhwz {fhy(

Cf~ ~h{w om wogkhlkwkcn

Moy fthbplf zdyovnd wogkhl cfz~oyew wvgd hw Mhgfiooe, Ifio, B{wphgf

Oy }kyzvhl oclkcf gobbvckzkfw wvgd hw Wfgocj Lkmf

Cf~ ~h{w om mkcjkcn eco~lfjnf

Moy fthbplf Ilonw moy vcikhwfj }kf~w oy oyjkchy{ pfoplf, ^kekpfjkh moy poolfj ftpfyzkwf,Noonlf wfhygdfw, gdfgekcn pykgfw zdyovnd Hbhqoc hcj fIh{

Cf~ ~h{w om fczfyzhkcbfcz

Moy fthbplf ~hzgdkcn hcj wdhykcn }kjfow oc [ovzvif, lkwzfckcn zo {ovy o~c gvwzobkwfjyhjko gdhccfl $wzyfhbkcn yhjko+

Cf~ ~h{w om jokcn ivwkcfwwF"gobbfygf1 gocwvbfyw hyf vwfj zo iv{kcn, co~ zdf{ hyf nfzzkcn kczo wfllkcn zdyovndfIh{ hcj Hbhqoc

Mkchcgkhl zyhcwhgzkocw

Ivwkcfww wzhyz"vpw1 lo~ wzhyz"vp gowzw, co bhyefz yfwfhygd, co wzyhzfn{ avwz wbhll kjfhw

Om hll om zdfwf, dh}kcn mvc

H cf~ nfcfyhzkoc ~dkgd jofwcz zhef kzwflm wfykovwl{


4/30

Zdf cf~ bfjkh

Wogkhl womz~hyf

Kc oyjfy om kbpoyzhcgf, Mhgfiooe, B{wphgf, Ifio

wdhykcn

Pkgzvyfw $Mlkgey+, bvwkg $LhwzMB, Wpozkm{+, }kjfo $[ovzvif+

Cf~ bocf{

]kyzvhl bocf{ ifkcn fhycfj hcj wpfcz oc wkbvlhzkocw wvgd hw Wfgocj Lkmf

Hlzfychzk}f jknkzhl ph{bfcz bfzdojw lkef Ph{Phl

Vwkcn boiklf jf}kgfw hw ph{bfcz zoolw kc jf}flopkcn bhyefzw ~dfyf zdfyf kw lkzzlf hggfwwzo ihcew oy gyfjkz

Zhnnkcn hcj wzyfhbkcn

Vwkcn zfgdcolon{ zo effp zyhge om ~dhz ~f wff, zo wdhyf phnfw ~kzd mykfcjw, zo nfzcozkmkghzkocw hw phnfw hyf vpjhzfj

^kekwCoz avwz ^kekpfjkh, ivz hc{ wkzf zdhz fchilfw vwfyw zo hjhpz hcj goczykivzf

Lkndz jf}kgfw

Zdf boiklf pdocf, PJH, BP7 plh{fy, dhcjdflj PG zdf{ hyf hll jknkzhl jf}kgfw hcjkcgyfhwkcnl{ hyf ghyy{kcn ovz boyf zdhc ocf mvcgzkoc


5/30

^d{ hyf CB kbpoyzhcz?

Wobf cvbifyw

[ovzvif wolj zo Noonlf moy *8#=6 ikllkoc

B{wphgf wolj zo Cf~w Goypoyhzkoc moy *640 bkllkoc

We{pf wolj zo Fih{ moy *9#= ikllkoc

Noonlf ~oyzd o}fy *:0 ikllkoc

Ifio wolj zo HOL moy *460 bkllkoc Ifio ~hw avwz 7 {fhyw oljLkbkzlfww nyo~zd?

976 bkllkoc Noonlf wfhygdfw pfy jh{

Gdkch dhw7=0 bkllkoc kczfycfz vwfyw, ivz zdkw kw wzkll ocl{ hiovz h xvhyzfy om zdfgovczy{, ~dkgd dhw >07 bkllkoc boiklf pdocf vwfyw

Efc{h dhw 7#: bkllkoc kczfycfz vwfyw, ivz 8>#6 bkllkoc boiklf pdocf vwfyw

Pyo}kjkcn kcmoybhzkoc kw hlwo nhzdfykcn jhzh $glkgewzyfhb+Gocwvbfy yfwfhygd kcwkndzw

Zdf ~dolf pyobkwf om jkyfgz bhyefzkcn zdf yfhl }hlvf om kcmoybhzkoc

Zdf vwfy ihwf wff cftz phnf


6/30

Cf~ bfjkh, cf~ bhyefzw

Ftzfcwk}f

760 bkllkoc MhgfIooe vwfyw ~oylj~kjf $kcglvjkcn 8; bkllkoc kc VE hlocf+, 88 bkllkoc kc Myhcgf hcj :#7bkllkoc kc Nfybhc{# Zozhl om 804 bkllkoc hgzk}f vwfyw kc Fvyopf

Xqocf kc Gdkch dhw 7>= bkllkoc vwfyw# Mhgfiooe dhw ocl{ 8#: bkllkoc kc zdf govczy{

896 bkllkoc B{Wphgf vwfyw ~oylj~kjf, ivz wzkll lf}fl ~kzd MhgfIooe kc VW

:6 bkllkoc Ifio vwfyw ~oylj~kjf

>#7 bkllkoc VE B{wphgf vwfyw, 880 b ~oylj~kjf

[ovcn, mvc"lo}kcnZ{pkghll{ vcjfy 9:, gobbvckghzkcn jkmmfyfczl{, ioyfj i{ Z] hcj bhww bfjkh

Kczfllknfcz, wgfpzkghl

Z{pkghll{ jfnyff"lf}fl, jkwzyvwzkcn om gobphckfw, iyhcjw, polkzkgkhcw, bfjkh

Hmmlvfcz, nloihl

Wfzzlkcn jo~c lhzfy, boyf jkwpowhilf kcgobf, dfjockwzkg

Cf~ {ovcn, lhynf bkjjlf glhww kc Gdkch, Kcjkh, Phekwzhc hcj ozdfy plhgfw

]fy{ hzzyhgzk}f zhynfz bhyefz ivz do~ zo yfhgd zdfb?

Boiklf, ~kyflfww

Kc bhzvyf bhyefzw vwfyw jocz ~hcz zo if zkfj zo zdf PG, ivz cffj zo wzh{ kc zovgd

Kc jf}flopkcn fgocobkfw zdfyf kw omzfc co ghilf"ihwfj gobbw kcmyhwzyvgzvyf oy yflkhilf flfgzykghl wvppl{

Nffe{, hcj nffew hyf co~ gool

Zykihl

Vwfyw jfmkckcn zdfbwfl}fw i{ zdfky bvwkg hcj zhwzfw, hcj i{ bfbifywdkp om }kyzvhl gobbvckzkfw {ovcn pfoplf

fwpfgkhll{ zdyovnd bvwkg


7/30

Bvlzkbfjkh Wovygfw

glkge dfyf zo }kf~ h IIG Cf~wckndz pkfgf wdo~kcn do~ kc Efc{h zdf boiklf pdocfkw vwfj zo hggfww zdf kczfycfz, zo wfcj ghwd, zo effp ivwkcfww bo}kcn###

Zdf bvwkg ivwkcfww kw nokcn }kyzvhl hcj jknkzhl1 glkge dfyf moy lkce IIG yfpoyz oc do~jknkzhl kw gdhcnkcn f}fy{zdkcn

Bvwkg hcj f}fy{zdkcn oc zdf bo}f1 glkge dfyf zo ~hzgd h IIG yfpoyz ocjf}flopbfczw kc bvlzkbfjkh
http://news.bbc.co.uk/go/em/fr/-/1/hi/programmes/click_online/6277965.stmhttp://news.bbc.co.uk/1/hi/entertainment/6270855.stmhttp://news.bbc.co.uk/2/hi/technology/6241603.stm


8/30

Cf~ ~h{w zo wzh{ kc zovgd

Hj}fyzkwkcn kcfmmfgzk}fcfww

Ykwkcn gowzw om bfjkh hcj pyojvgzkoc

Jfglkckcn hvjkfcgfw, myhnbfczfj

Wgfpzkghl gocwvbfyw

$Olj+ bfjkh glvzzfy

Myhnbfczfj bfjkh, bvlzkplf gdhccflw, hbikfcz hj}fyzkwkcn

Kczfycfz kcmoybhzkoc o}fylohjIozd zdf cvbify om phnfw h}hklhilf hcj zdf hbovcz oc fhgd ~dfyf jo ~f wzhyz hcj ~do jo ~f zyvwz?Bfboy{ hcj mhzknvf pyoilfbw# Dfcgf zhnnkcn w{wzfbw wvgd hw Ilvfjoz

Mhwz gdhcnkcn fc}kyocbfcz

Lhynfl{ jyk}fc i{ iyohjihcj zdfyf kw wo bvgd boyf ~f ghc jo co~, ivz kz kw vwfyw hcj hvjkfcgfwgvwzobkwkcn zdf zfgdcolon{, coz gobphckfw# Dfcgf cffj moy YWW

Bfjkh fc}kyocbfcz dhw kzw o~c j{chbkg

Vcpyfjkgzhilf ifghvwf vwfy"jyk}fc

Zdf mvzvyf kw dfyf hlyfhj{Dknd wpffj iyohjihcj, wzkll nfzzkcn ifzzfy kc VE, pfcfzyhzkoc kcgyfhwkcn kc hll bhaoy bhyefzw

Boiklf iyohjihcj NPW hcj Ilvfzoozd zfgdcolonkfw fbifjjfj kc wogkhl cfz~oyew, hlfyzkcn vw ~dfcmykfcjw hyf cfhyi{


9/30

Cf~ bfjkh goc}fynfcgf

Po~fy om dhcj"dflj jf}kgfw

Fchilkcn boyf hpplkghzkocw wvgd hw gobpvzkcn, kczfycfz, zflfpdoc{, bvwkg, }kjfo, NPW

Jf}kgfw nfz wbhllfy, boyf poyzhilf, boyf fmmkgkfcz

Gowz om boiklf jf}kgfw

Ihwfj oc yfjvgkcn bhcvmhgzvykcn/gobpocfcz gowzw hcj kcgyfhwkcn bhyefz wkqfw

Nloihl pozfczkhl, fbfynkcn bhyefzw Poyzhiklkz{ hcj lkmfwz{lfw

K ~hcz kz co~, K ~hcz zo if kc zovgd, K ~hcz zo if kc goczyolFlfgzykgkz{ hcj kcmyhwzyvgzvyfw

Wolhy gdhynfyw kc jf}flopkcn govczykfw boyf jfpfcjhilf zdhc flfgzykgkz{

Gvlzvyf

Kbpoyzhcgf om mhbkl{/gobbvckz{/zykif

]okgf hcj goc}fywhzkoc }hlvfj kc h jknkzhl hnf

Gvwzobkwhzkoc

Cf~ nfcfyhzkoc ~hczw zdfky o~c kcjk}kjvhlkz{ oc bhww"bhyefz zfgdcolon{Vwfy"jyk}fc, goczfcz"ykgd

Goccfgzk}kz{

Cffj moy 9:/> goccfgzk}kz{

^dhzf}fy, ~dfcf}fy


10/30

Bvlzkbfjkh wovygfw

Glkge dfyf zo ~hzgd IIG yfpoyz oc cf~ zfgdcolon{1 gocwvbfy hjopzkoc kw boyfyhpkj zdhc f}fy

Goccfgzk}kz{ kw zdf mvzvyf, hggoyjkcn zo Bkgyowomz# Glkge dfyf zo ~hzgd 7 wfphyhzfIIG cf~w hyzkglfw myob zdf Gocwvbfy Flfgzyockgw Wdo~ hcj zo dfhy ~dhz Ikll Nhzfwiflkf}fw

Cf~ ihzzlfnyovcj kw zdf jknkzhl lk}kcn yoob1 glkge dfyf moy IIG hyzkglf hcj lkcew zo 7iyohjghwzw

Glkge dfyf zo ~hzgd IIG iyohjghwz hiovz boiklf kczfycfz

Glkge dfyf moy zftz hyzkglf myob IIG hiovz fcdhcgfj boiklf kczfycfz

Ckgechbfj Cf~ [ovzvif, h cf~ ~fi"ihwfj wfy}kgf pyobkwfw }kjfo oc jfbhcj, }khiyohjihcj coz iyohjghwz# Glkge dfyf zo ~hzgd IIG kzfb oc zdkw

Glkge dfyf zo lkwzfc zo Nvhyjkhc goyyfwpocjfcz zhlekcn hiovz zdf cf~ Hpplf kPdocf
http://download.guardian.co.uk/sys-audio/Guardian/audio/2007/01/10/101Johnson.mp3http://news.bbc.co.uk/1/hi/technology/6266391.stmhttp://news.bbc.co.uk/1/hi/business/6155678.stmhttp://news.bbc.co.uk/1/hi/technology/6230227.stmhttp://download.guardian.co.uk/sys-audio/Guardian/audio/2007/01/10/101Johnson.mp3http://news.bbc.co.uk/1/hi/technology/6266391.stmhttp://news.bbc.co.uk/1/hi/business/6153060.stmhttp://news.bbc.co.uk/1/hi/business/6155678.stmhttp://news.bbc.co.uk/1/hi/technology/6250711.stmhttp://news.bbc.co.uk/1/hi/technology/6230227.stmhttp://news.bbc.co.uk/go/em/fr/-/1/hi/technology/6238309.stm


11/30

Fgocobkg jyk}fyw om CB

Po~fy om dhyj~hyf

Kcgyfhwkcn kcgyfbfczhll{, kc PGw, PJHw, dhcjdfljw, boiklfw $Booyf.w Lh~+

Jf}kgfw ghc nfz wbhllfy hcj boyf fcfyn{"fmmkgkfcz

Iyohjihcj

Po~fy hcj wpffj kcgyfhwkcn kc bowz bhyefzw

Boiklf iyohjihcj wvkzw jf}flopkcn bhyefzw gdfhp, yflkhilf, xvkge, mlftkilfH}hklhiklkz{ om iyohjihcj bfhcw zdhz vwfyw wzhyz jokcn cf~ zdkcnw ~kzd zdfzfgdcolon{ h bhaoy jyk}fy om ^fi 9#0 hpplkghzkocw# Kzw coz avwz zdhz zdf plhzmoybwhyf h}hklhilf, kz kw zdhz ~f co~ dh}f zdf ihcj~kjzd zo bhef powwkilf $moy fthbplf+wzyfhbkcn }kjfo hcj ]okp ~dkgd pyf}kovwl{ ~hw ovz om zdf xvfwzkoc

Gowz yfjvgzkoc

Dhyj~hyf gowzw dhl}kcn fhgd {fhy

Goccfgzkoc zo iyohjihcj pykgf yfjvgzkocw, pykgf ~hyw

Iknnfy hvjkfcgfw

~~~ co~ 80 zkbfw iknnfy zdhc 8;;4

Hcj kc fbfynkcn bhyefzw zdfyf hyf omzfc : zkbfw boyf boiklf jf}kgfw


12/30

Ef{ mfhzvyfw om cf~ bfjkh

Gobbvckzkfw

Opfc zo hll hlwo ghllfj Bf Bfjkh

Glowfj ovy nyovp, ovy zykif

Gollfgzk}f kczfllknfcgf

Ivkljkcn kjfhw hcj gocwfcwvw oc Ilonw

Gollfgzk}f/gollhioyhzk}f eco~lfjnf om ^kekw

Myff, opfc wovygf

Zdf oyknkchl pykcgkplfw om zdf kczfycfz, co pyopykfzhy{ zoolw

Gollfgzk}f kczfllknfcgf kbpyo}fw zdf zoolw

Omzfc zdf cf~ vwfyw hyf ekjw ~do ghcz/~ocz ph{ ovz moy cf~ womz~hyf zoolw

Co fczy{ ihyykfyw ihwfj oc gowz

Jfbogyhzkg

Cf~ ^fi 9#0 hpplkghzkocw bfhc vwfyw ghc pyojvgf gyfhzk}f hpplkghzkocw kc bkcvzfw cowpfgkhl KZ wekllw cffjfj

Ilonnkcn kw ifgobkcn hc kbpoyzhcz phyz om polkzkghl pyozfwz

WBW dhw iffc vwfj zo boiklkwf lhynf hczk"no}fycbfcz hcj hczk"~hy pyozfwzw

Pyo}kjkcn plhzmoybw hcj zoolw

Ilhce ghc}hwfw moy vwfyw zo ftpyfww zdfbwfl}fw oc

Yhcnf om zoolw zo gvwzobkwf hpplkghzkocw


13/30

Cf~ bfjkh goczfcz

Ykgd

Pkgzvyfw, wovcjw, bo}kfw

Cf~ opfc wovygf womz~hyf fchilfw vw zo fjkz hcj jknkzkwf ovy pfywochl bfjkh hcj zdfcwdhyf kz oc zdf ~fi

Zoolw pyo}kjfj ~kzd cf~ jknkzhl jf}kgfw $ghbfyhw, boiklfw, PGw, BP7 plh{fyw+ zo bhefvplohjkcn hcj jo~clohjkcn fhw{

Vwfy"nfcfyhzfjZ~o"~h{ goccfgzk}kz{

Gvwzobkwkcn zdf wphgf

Omzfc looew gdhozkg ivz zdhz kw zdf hvzdfczkgkz{

Boyf om f}fy{zdkcn

Boyf kcmoybhzkoc zo boyf pfoplf kc boyf ~h{w zdkw kw Noonlfw vcommkgkhl }kwkoc

wzhzfbfczIlonw coz wplonw

Womz~hyf vwfj i{ gobphckfw gyvjfl{ zo kcmklzyhzf ilonw ~kzd iyhcj bfwwhnfw $wphb % ilon2 wplon+

Govczfy"womz~hyf jf}flopfj zo kjfczkm{ hcj jflfzf wplonw

Zdfyf hyf 900 bkllkoc ilonw ~oylj~kjf ~kzd hiovz 60 bkllkoc hgzk}f


14/30

^dhzw cf~kc cf~ bfjkh?

Goccfgzk}kz{

wzh{kcn kc zovgd 9:/>

^hzgdkcn/lkwzfckcn ~dfyf {ov ~hcz oc zdf jf}kgf om {ovy gdokgf

Zhnnkcn

mkcjkcn {ovy wzvmm kc h glvzzfyfj bfjkh fc}kyocbfcz

Wogkhlkwkcn

^kzd {ovy zykifAvwz dhcnkcn ovz kc g{ifywphgf

Mvc, gool, hvzdfczkg

Vwfyw ghc wpoz zdf gobbfygkhl bfwwhnfw

Fcnlkwd kw avwz hcozdfy lhcnvhnf

Ocl{ 70& om ^kekpfjkh phnfw hyf kc Fcnlkwd

Ozdfy lhcnvhnfw phyz om jfbogyhzkwhzkoc

[ovcn vwfyw gvwzobkwf lhcnvhnf hc{~h{ wlhcn hcj cf~ moybw wvgd hw ztzcnMklzfyw

Kczfyhgzk}kz{ jocz wdo~ bf zdkw f}fy hnhkc zdkw kw wphb

Wzyfhbw

Vpjhzf bf hw {ovy phnfw vpjhzf zdyovnd YWW wzyfhbw

Myffjob zo ftpyfww {ovywflm

~kzdkc lkbkzw, jocz dvyz hc{ocf

H~h{ myob goczyol om phyfczw, zfhgdfyw, hvzdoykzkfw


15/30

Ivwkcfww jf}flopbfcz kc CB

Wbhll kjfhw

Gyfhzk}kz{ nyo~w kcgyfbfczhll{, coz kc h lkcfhy mhwdkoc

Phyhjot om gyfhzk}kz{, bo}kcn moy~hyj xvkgel{ ivz ghvzkovwl{

Co wzyhzfn{

co plhcckcn

co bhyefz yfwfhygd

Kjfhw zfwzfj kc yfhl zkbf

Mlftkilf hcj pyhnbhzkg yfwpocwf

Hggkjfczw

Gdhcgf bffzkcnw kc Wkllkgoc ]hllf{ gommff dovwfw

Cvyzvykcn hcj wffjkcn

Zykhllkcn zdf kjfhw ~kzd wbhll nyovpw

Kjfhw wpyfhjkcn ovz chzvyhll{

Wbhll wzhyz"vp gowzw

Lo~fykcn gowzw om dhyj~hyf hcj goccfgzk}kz{

Wbhll fczy{ hcj ftkz ihyykfyw

Zkppkcn Pokczw $Bhlgolb Nlhj~fll+

Pokcz hz ~dkgd hjopzkoc nhkcw kzw o~c bobfczvb

^dfc ~f hll ~hcz zo if h phyz om zdhz pkfgf om hgzkoc

Bh if zdkw gyfhzfw mkywz bo}fy hj}hczh f?


16/30


17/30

Zoolw om cf~ bfjkh do~ kw kz jocf?

Fchilkcn zfgdcolonkfw

^fi 9#0 hpplkghzkocw fhw{ zo vwf i{ gobplfzf co}kgfw

Nk}kcn wgopf zo zdf kbhnkchzkoc hcj gyfhzk}kz{ omvwfyw

Fbpdhwkw h~h{ myob goypoyhzf ~fi jf}flopfyw zo vwfyw zdfbwfl}fw

Gobphckfw pyo}kjf zdf plhzmoybw hcj zdf zoolw vwfyw jo zdf gyfhzk}f jf}flopbfcz

PyhnbhzkwbPyo}kjfyw hyf ~hzgdkcn, lkwzfckcn, lfhyckcn

Yfhl"zkbf yfwfhygd

Mhgklkzhzkcn boyf om ~dhz kw popvlhy, jyoppkcn mhgklkzkfw zdhz hyf coz vwfj

Vcjfywzhcjkcn

zdf wphgf ~dhz hyf pfoplf hilf zo jo ~kzd zdf plhzmoyb hcj zoolw?

zdf fgow{wzfb do~ f}fy{zdkcn yflhzfw zo f}fy{zdkcn flwf


18/30

CB1 ifmoyf hcj hmzfy

Olj

Zdf Kczfycfz

F"gobbfygf

WfhygdkcnKczfyhgzk}kz{

^fi hvzdoykcn

Hvjkfcgfw

FbhklGoczyol

Cf~^fi 9#0

Wogkhlkwkcn

Wffekcn ovz

Goccfgzk}kz{ $9"~h{+

Gkzkqfcw bfjkhYfhgd

Ykgd goczfcz

Polkgkfw, coybw


19/30

Lhcnvhnf om cf~ bfjkh

JfbogyhzkwkcnFtpfykfcgfw, gvlzvyf, gyfhzk}kz{

Mkcjkcn $myhnbfczfj+ gobbvckzkfw om lkef"bkcjfj pfoplf

Opfc bfjkh lhcjwghpfCoz jobkchzfj i{ gobphckfw, w{wzfbw oy zfgdcolonkfw

Co iovcjhykfw, co ihyykfyw

Lfhckcn ihge, lfhckcn moy~hyjKc}kzkcn hvjkfcgfw zo ifgobf phyzkgkphczw

^kwjob om zdf gyo~jwGollfgzk}f kczfllknfcgf jyk}fw eco~lfjnf

Zyvwzkcn mykfcjw hcj gobbvckzkfw boyf zdhc gobphckfw, iyhcjw, no}fycbfczw

Wdhykcn nooj ftpfykfcgfw, mfflkcn ifzzfy hiovz cfnhzk}f ocfw zdyovnd yhczkcn


20/30

Cf~ bfjkh1 ^fi 9#0

^dhz kw ^fi 9#0? ^kjf yhcnkcn hyzkglf oc cf~bfjkh dfyf kc Nvhyjkhc

Glkge dfyf moy }kjfo kczfy}kf~w ~kzd ~fiyf}olvzkochykfw, phyz om Nvhyjkhc mfhzvyf
http://www.guardian.co.uk/weekend/story/0,,1937496,00.html


21/30

Cf~ Bfjkh1 fcdhcgfj wfhygd fcnkcfw

^fi 9#0 kw myffjob1 ~dhz hiovz gfcwoywdkp kcwfhygdkcn? Hyzkglfw myob Nvhyjkhc, glkge dfyf hcj dfyf

Glkge dfyf moy mkywz om z~o IIG ^oylj Wfy}kgf yhjkopyonyhbbfw hiovz Noonlf

Glkge dfyf moy wfgocj om z~o IIG ^oylj Wfy}kgf hyzkglfwhiovz Noonlf

Fthbplfw

noonlf#go#ve
http://www.google.co.uk/http://news.bbc.co.uk/1/hi/programmes/documentary_archive/4603284.stmhttp://news.bbc.co.uk/1/hi/programmes/documentary_archive/4794413.stmhttp://www.google.co.uk/http://news.bbc.co.uk/1/hi/programmes/documentary_archive/4603284.stmhttp://news.bbc.co.uk/1/hi/programmes/documentary_archive/4794413.stm


22/30

Cf~ Bfjkh1 oclkcf glhwwkmkfjw hcj hvgzkocw

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzd GyhknCf~bhye, movcjfy om Gyhknwlkwz

Fthbplfw

~~~#fih{#go#ve~~~#ikj#z} nooj fthbplf om fcdhcgfj ~fipyfwfcgf ~oyekcn ~kzd kczfyhgzk}f Z]

~~~#gyhknwlkwz#gob
http://www.bid.tv/http://www.ebay.co.uk/http://www.ebay.co.uk/http://www.craigslist.com/http://www.bid.tv/http://www.ebay.co.uk/http://www.guardian.co.uk/weekend/story/0,,1937982,00.html


23/30

Cf~ Bfjkh1 wogkhl cfz~oyekcn wkzfw

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzd zdfmovcjfyw om Ifio $ifmoyf zdf{ wolj zo HOL+

Fthbplfw

~~~#ifio#gob~~~#b{wphgf#gob

~~~#mhgfiooe#gob
http://www.facebook.com/http://www.myspace.com/http://www.bebo.com/http://www.facebook.com/http://www.myspace.com/http://www.bebo.com/http://www.guardian.co.uk/weekend/story/0,,1939020,00.html


24/30

Cf~ bfjkh1 zhnnkcn hcj wzyfhbkcn

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzdAowdvh Wgdhgdzfy om Jfl#kgko#vw oc zhnnkcn

^dhz kw hc YWW mffj? Jo K cffj ocf? Nvhyjkhc

Kczfy}kf~ dfyf ~kzd Jkge Gowzolo om Mffj IvycfyFthbplfw

dzzp1//jfl#kgko#vw/

dzzp1//~~~#mffjivycfy#gob/
http://www.feedburner.com/http://del.icio.us/http://www.feedburner.com/http://del.icio.us/http://www.guardian.co.uk/weekend/story/0,,1939121,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939056,00.html


25/30

Cf~ bfjkh1 mklf wdhykcn

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzd Mlkgeymovcjfyw, Ghzfykch Mhef hcj Wzf~hyz Ivzzfymkflj#

Mlkgey kw co~ phyz om [hdoo $9006+# Kz ~hw oyknkchll{jfwkncfj hw phyz om hc oclkcf bvlzk"vwfy nhbf# Kzdowzw : ikllkoc vwfy"nfcfyhzfj pkgzvyfw#

Fthbplfw1

dzzp1//~~~#mlkgey#gob/
http://www.flickr.com/http://www.guardian.co.uk/weekend/story/0,,1939084,00.html


26/30

Cf~ bfjkh1 jknkzhl jo~clohjw

Glkge dfyf moy Nvhyjkhc hyzkglf oc Lhwz#mb

Fthbplfw

dzzp1//~~~#chpwzfy#gob/ co~ wviwgykpzkoc, lfnhl,jo~clohj

dzzp1//~~~#hpplf#gob/kzvcfw/

dzzp1//~~~#lhwz#mb/ hc oclkcf yhjko wzhzkoc ~dkgd {ovgvwzobkwf zo {ovy o~c zhwzfw

dzzp1//bvwkg#{hdoo#gob/lhvcgdghwz hcozdfy oclkcf,gvwzobkwhilf bvwkg gdhccfl
http://www.last.fm/http://www.apple.com/itunes/http://www.napster.com/http://www.napster.com/http://arts.guardian.co.uk/netmusic/story/0,,1939031,00.htmlhttp://music.yahoo.com/launchcasthttp://www.last.fm/http://www.apple.com/itunes/http://www.napster.com/http://arts.guardian.co.uk/netmusic/story/0,,1939031,00.html


27/30

Cf~ bfjkh1 ilonw

Glkge dfyf moy Nvhyjkhc hyzkglf oc Jknn, wdhykcn ilonnkcnftpfykfcgfw

Glkge dfyf moy Nvhyjkhc kczfy}kf~ ~kzd Jh}kj L Wkmy{, movcjfy omZfgdcoyhzk $ilon wfhygd fcnkcf+

Ifzzfy ~h{w om ~ykzkcn? Nvhyjkhc kczfy}kf~ ~kzd Whb Wgdkllhgf dfyf8;;;, zdf ifnkcckcn om ilonw1 glkge dfyf moy kczfy}kf~ ~kzd F}hc^kllkhbw kc Nvhyjkhc

Ilonnkcn hcj ilogekcn wplonw1 kczfy}kf~ ~kzd Bhzz Bvllfc~fn dfyfkc Nvhyjkhc

Boyf hiovz wplonnkcn kc Nvhyjkhc, glkge dfyfFthbplfw1

dzzp1//~~~#zfgdcoyhzk#gob/ wfhygd zdf 66 bkllkoc ilonw ~oylj~kjf
http://www.guardian.co.uk/weekend/story/0,,1939065,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939110,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939081,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1937507,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939022,00.htmlhttp://www.technorati.com/http://www.guardian.co.uk/weekend/story/0,,1939065,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939110,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939081,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1937507,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939022,00.html


28/30

Cf~ bfjkh1 gollfgzk}f kczfllknfcgf

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzd ZhykxEykb, movcjfy om Cfz}kifw

Glkge dfyf zo lkwzfc zo Nvhyjkhc kczfy}kf~ ~kzd^kekpfjkhw Akbb{ ^hlfw

Wphb pyoilfbw bhef ^kekpfjkh hc kczfycfz ilhgedolf? Glkge dfyf moy Nvhyjkhc hyzkglf

Fthbplfw1

~~~#~kekpfjkh#oyn $h coc"pyomkz oynhckwhzkoc+
http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.guardian.co.uk/weekend/story/0,,1939018,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939040,00.htmlhttp://www.wikipedia.org/http://www.guardian.co.uk/weekend/story/0,,1939018,00.htmlhttp://www.guardian.co.uk/weekend/story/0,,1939040,00.html


29/30

Cf~ bfjkh1 ]okp

]okgf o}fy zdf kczfycfz pyozogol

Fthbplfw1

dzzp1//~~~#we{pf#gob/


30/30

New Media in Marketing, Advertising and PR

Documents

Transcript of New Media in Marketing, Advertising and PR