WS – Day 1 Designing new online support services for woman that have experience violence or threat of violence

Andrea Botero/ Mariana Salgado /Sanna Marttila Aalto School of Arts, Design and Architecture – Media Dept.

Helsinki February 2015

New Media For the Third Sector

Explores the role of social and digital media tools and services in increasing the effectiveness and reach of the activities and communication of third sector organizations. The approach is based on design research and prototyping activities carried out collaboratively with a partner organization. (Usually a longer study project!) Previously: Amnesty Finland, World Health Organization, Cleaning Day, Crisis Management Institute, Aidbrella…

Amnesty International – 2007 No Torture Here! Wendland, Naukkarinen, Vaalisto, Tarkiainen, Drakvik, Leinonen, Botero

Cleaning Day / Yhteismaa– 2013 Cleaning Day treasures (Miessner, Oikkari, Laakso), Cleaning day App (Multiple contributors) and Cleaning day data dashboard (Panagiadouti)

World Health Organization – 2009 – Help to help me! Naukkarinen, Köser, Kongsgaard

NMTS FACTS (DOM-E5042)

-  3 ECTs -  Starts 23rd of February ends 27th of February - Everyday from 9 to 5 pm (unless otherwise stated) - Workload aprox. 80 hours (contact hours 7x5 35h + Independent work 45h) -  Three deliverables: 1) Self standing 10 min AV presentation and a blog post** 2) Manual targeted to the partner NGO* 3) Learning Diary*

** ready by Friday * Delivered 10 days after the WS

Theme for 2015

• Relationship between violence against women (VAW) and digital media

à New technologies are used both to perpetrate violence and to fight back (seek help/organize against), what does this mean for the design of services that are digitally based?

Scope and aims for the WS

•  Brief 0.1: Create new possibilities for women who are experiencing violence or are survivors, to reach out and get in touch with a local NGO active in this field. How to do this through digital means?

à  We expect well defined concepts for new services (and related tools) that the NGO can continue developing –or take into use – after the WS

à  Note: Campaigns are interesting and needed, but not within the main focus of this WS

What we will do

1.  Lectures, readings and exercises to get familiar with the theme (reflected in a learning diary).

2.  Group work to develop a design concept(s) with a pitching session in the end (presented with a 10 min AV presentation per team).

3.  Document and report our findings to others (In the blog and in a manual).

What we will learn

•  Identify some of the challenges and possibilities of working and designing together with a third sector organization (vs a commercial organization or public sector) addressing a complex situation

•  Define, develop and evaluate a “conceptual design” proposal for a digital service that can be used strategically by the organization to develop and improve its service portfolio.

•  Some concrete tools and vocabulary that can be used in service design as it intertwines with digital media design and development.

How

• Concept Design as way to strategically explore and make visible the design space available (what exists, what can be done with available results, what is possible/desirable?)

• à low-fi prototyping (limited time resource)

Our partner organization for 2015:

https://www.naistenlinja.fi/

Exercise #1

Women experiences / Our experiences à Initial ideas

Stories as proxies and positioning devices

•  Proxies: This is a workshop of only  week and we are in Otaniemi. We don’t have much chance to talk, meet, organize something as deep as we want/could/should do with real people that 1) use/need Naisten Linja services and 2) those involved in producing them

•  Positioning: Stories don’t tell the whole story, they have a perspective (we also come with our own baggage, can we make it visible?)

Brainstorming

This first round is dedicated to get as many ideas as possible for interventions based on existing social media (think of this more as “recycling” and “recombining”) Use as background what we heard from Pia/NL and what we know from stories and own experiences, what we have read etc.

Brainstorming rules

Defer judgment Visualize Motivate wild ideas Go for quantity!

Step 1: Each person takes 10min to empty her head from all the ideas •  Put in paper everything that pass through your mind •  Do not worry if the others have more ideas than you •  One idea in each paper, one title per paper •  Do not write a lot – draw instead •  Do not stress is the others draw better, what is important now are

the ideas you will be working with. •  A lot of ideas, crazy ideas, wild ideas •  Do not worry if then you won’t use them •  Do not think in the consequences or what the others will say •  If it is stupid no problem •  (it is ok to have fun too)

Step 2: Go in pairs

•  Choose a part of the classroom and hang your papers •  Explain your ideas to your peer •  Both of you talk and get opinions from the other •  Select a few with potential (WHY?)

Step 3: Develop (2) ideas

•  Try to give good/constructive criticism to the ideas selected •  Be honest and argument why something is a good or a bad idea •  Re-design: Combine and improve your ideas •  Select at least 2 to develop or improve •  Both work with 1 idea during 15min •  Think in the parts that are not yet clear: goal, implementation

details, uptake, feasibility

Step 4: Present to the whole group

•  Give a short introduction to the 2 ideas •  Tell what you will do next if given a chance •  How the process went?

•  All the others: give ideas, comments and critic to the one presenting •  Discussion

Design concepts

-  In practice-jargon even the first sketches which condense the guiding idea for a thing to be designed are sometimes referred as “the concept”… but

Sound traces - Äänijälki (2005) – Ateneum museum

Conversational Map (2005) – TaideHalli

The secret life of Objects (2008) – Design Museum

• 3 different implementations based on the same guiding principle ( a concept? )

“make museums visitors’ content, part of the exhibition”

A concept is not the solution nor the

final implementation

Picture from http://www.windowfarms.org/

It is not the definition nor the exploration of a design problem

Picture by For Inspiration Only in Flickr

It is not the visualization of possibilities (thoguh visual represenations play a crucial role)

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Design concepts

The description of a product (or service) that is anticipatory, well-founded, focused, and understandable (Keinonen 2006)

Design concepts

“high-level simplifications which guide strategic decision-making over a thing-to-be-designed and inform (further) detailed designing …” (Ylirisku 2014)

A design concept’s minimal expression -  a name that enables people to express and

refer to the concept in talk. -  an explanation as to why it should be

created and what it is for. -  Set of (few) principles, or rules, according

to which a design -that follows the design concept- should be created.

-  (Keinonen 2009 & Ylirisku 2014)

A “classical” example: the Y-job

•  General Motors late 1930s (lead designer Harley Earl) •  Inspired (guided) many other Buick vehicles (not to

mention the lifestyle statement).

Task for tomorrow: • make seed concepts

–  Go back to work with your partner (we can also change pair) –  Reformulate as many ideas as possible into seeds of a “design

concept” –  You can take old ideas and ideas from other teams - We will

collect them for NL too!

• read: –  Chiara, Diana, Elena Pacenti, and Roberta Tassi. 2009.

“Visualtiles - Communication Tools for (Service) Design.” In DeThinkingService, ReThinkingDesign. Oslo. http://servdes.org/pdf/2009/diana-pacenti-tassi.pdf.