New Media for Politicians
-
date post
17-Oct-2014 -
Category
Business
-
view
3.638 -
download
0
description
Transcript of New Media for Politicians
![Page 1: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/1.jpg)
New Media for politicians
![Page 2: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/2.jpg)
Hi! I’m Bart.
![Page 3: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/3.jpg)
I work at webagency Netlash.
... and a few other companies:
![Page 4: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/4.jpg)
![Page 6: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/6.jpg)
Congress Jong CD&V - 6/2/2010
New Media for politicians
![Page 7: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/7.jpg)
What do you mean,
![Page 8: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/8.jpg)
“New” media
![Page 9: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/9.jpg)
?
![Page 10: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/10.jpg)
The web exists for almost 20 year now.
![Page 11: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/11.jpg)
![Page 12: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/12.jpg)
Technology of the future?
![Page 13: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/13.jpg)
Facebook: 3.063.000
Netlog: 3.006.000
LinkedIn: 526.000
Skynet Blogs: 196.632
Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
Februari 2010Belgium (pop.: 10 mio)
![Page 14: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/14.jpg)
Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
![Page 15: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/15.jpg)
![Page 16: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/16.jpg)
![Page 17: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/17.jpg)
But first...
![Page 18: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/18.jpg)
... some history.
![Page 19: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/19.jpg)
Web 2.0
![Page 20: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/20.jpg)
The ‘new’ web.
Web 2.0
![Page 21: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/21.jpg)
The ‘new’ web.
1. create
2. social
3. decentralised
Web 2.0
![Page 22: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/22.jpg)
Every web strategy should keep these fundamental properties of the web in mind.
![Page 23: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/23.jpg)
![Page 24: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/24.jpg)
1. The first mass medium where the production tool is the same as the consumption tool.
![Page 25: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/25.jpg)
Piramid
1 10 100 1000
![Page 26: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/26.jpg)
Piramid
1 Creators10 Commentators100 Lurkers1000 Strangers
![Page 27: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/27.jpg)
Piramid
1 Creators10 Commentators100 Lurkers1000 Strangers
![Page 28: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/28.jpg)
![Page 29: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/29.jpg)
2. The story of the helicopter flight.
![Page 30: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/30.jpg)
3. Metcalfe’s law.
![Page 31: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/31.jpg)
Source: http://en.wikipedia.org/wiki/Network_effect
![Page 32: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/32.jpg)
![Page 33: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/33.jpg)
![Page 34: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/34.jpg)
Every web strategy should keep these fundamental properties of the web in mind.
![Page 35: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/35.jpg)
1. allow people to create
2. allow people to share
3. use the network effect
This means:
![Page 36: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/36.jpg)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
![Page 37: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/37.jpg)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
![Page 38: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/38.jpg)
Facebook: thirty-somethings?
Netlog: teenagers?
LinkedIn: business people?
Twitter: media & communication?
Target audiences
![Page 39: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/39.jpg)
- forums
- blogosphere
Don’t forget:
![Page 40: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/40.jpg)
![Page 41: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/41.jpg)
- Be active on the important (for your audience) networks.
- Be at least present on the other ones.
- Use technology to automate.
Be everywhere?
![Page 42: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/42.jpg)
![Page 43: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/43.jpg)
Use your own website as a central ‘hub’, a ‘basecamp’.
(In Memoriam MySpace.)
![Page 44: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/44.jpg)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
![Page 45: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/45.jpg)
![Page 46: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/46.jpg)
Yelling does not work anymore.
![Page 47: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/47.jpg)
Social media is not a traditional broadcasting channel.
![Page 48: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/48.jpg)
![Page 49: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/49.jpg)
At first sight, it’s just a bunch of people having fun with idle chatter.
Social media is a bar.
![Page 50: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/50.jpg)
But when you dig deeper, you’ll discover that’s where relationships start, business is being conducted, and political alliances grow.
Social media is a bar.
![Page 51: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/51.jpg)
- listen
- facilitate
- converse
3 steps:
![Page 52: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/52.jpg)
- blogsearch.google.com
- search.twitter.com
- www.ubervu.com
- www.socialmention.com
- www.blogoloog.be
1. Listen
![Page 53: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/53.jpg)
And for god’s sake...
![Page 54: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/54.jpg)
Use an RSS-reader!
And for god’s sake...
![Page 55: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/55.jpg)
- Provide a platform (new or existing).
- Give them ‘something to talk about’.
2. Facilitate
![Page 56: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/56.jpg)
Remember?
![Page 57: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/57.jpg)
The ‘new’ web.
1. create
2. social
3. decentralised
Web 2.0
![Page 58: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/58.jpg)
‘elegant organisation’
![Page 59: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/59.jpg)
Barack Obama did not win the elections because he had a few viral youtube-clips, or because he regularly blogged, mailed or twittered... His website was a true platform for his followers to organise themselves and to co-operate.
Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)
Elegant organisation
![Page 60: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/60.jpg)
![Page 61: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/61.jpg)
- Keep the conversation going
- Answer questions
- Delegate & follow up
- Incorporate feedback
3. Converse
![Page 62: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/62.jpg)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
![Page 63: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/63.jpg)
![Page 64: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/64.jpg)
- 3.000.000 Belgians
- Symmetric
- Everybody
- 1 on 1
- Interaction
- Tools + noise
- Closed
Facebook vs. Twitter
- 30.000 Belgians
- Asymmetric
- Niche, influentials
- 1 to many
- Broadcast
- Focus
- Open
![Page 65: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/65.jpg)
Media
Companies
Media
Celebs
Politicians
![Page 66: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/66.jpg)
Media
Companies
Media
Celebs
Politicians
![Page 67: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/67.jpg)
Media
Companies
Media
Celebs
Politicians
![Page 68: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/68.jpg)
Better suited for the asymmetric character of politics.
Twitter for politicians
![Page 69: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/69.jpg)
The online influentials (‘sneezers’) are (for the moment) on Twitter.
Typical: active Twitter user has 500+ friends on Facebook instead of the average 150.
Twitter for politicians
![Page 70: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/70.jpg)
![Page 71: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/71.jpg)
‘the canary in the coal mine’
Twitter for politicians
![Page 72: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/72.jpg)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
![Page 73: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/73.jpg)
A few concepts, principles and tips.
![Page 74: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/74.jpg)
Most important Facebook caveat!
![Page 75: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/75.jpg)
Please learn the difference between a profile, a fanpage and a group.
Most important Facebook caveat!
![Page 76: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/76.jpg)
Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/
![Page 77: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/77.jpg)
Retweet, DM, hashtag, #fail, followfriday, twunch, twitpic, bit.ly.
Concepts
![Page 78: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/78.jpg)
- Listen before you talk.
- Give before you ask.
Principles
![Page 79: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/79.jpg)
- Choose a good @ name.
- Use Tweetdeck.
Tips
![Page 80: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/80.jpg)
- Promote others.
- Ask questions.
Tips
![Page 81: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/81.jpg)
Go for a good mix between sharing knowledge (interesting links), sharing thoughts (vision) and sharing your life (‘the person behind the politician’).
Tips
![Page 82: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/82.jpg)
- sustainability
- transparancy
- honesty
But most importantly:
![Page 83: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/83.jpg)
Good luck!
![Page 84: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/84.jpg)
Questions?
![Page 85: New Media for Politicians](https://reader034.fdocuments.us/reader034/viewer/2022051608/5441b434b1af9ff74b8b47e4/html5/thumbnails/85.jpg)
twitter.com/[email protected]