New Media Driver's Licence Final Project
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Transcript of New Media Driver's Licence Final Project
![Page 1: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/1.jpg)
Social Media Campaign for IKEA
![Page 2: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/2.jpg)
Business & Goal
offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
DO-IT-YOURSELF & Save Space
![Page 3: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/3.jpg)
Challenge
Ask IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households.
Incentive: a set of IKEA products and assembly
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Forum
Non-profit, fan based forum ran by people that love IKEA products
They share ideas, thoughts about new products, tips for assembly and more…
Post the campaign on the forum, not just this one, but more home decoration related forums
![Page 5: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/5.jpg)
Blogs
Blogs are personal… & powerful…
a medium for people to influence others with their writing..
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Facebook & Twitter
Company Facebook & Twitter accounts
Forum users all have Facebook and/or Twitter profiles
They can spread the word out through their own page
![Page 7: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/7.jpg)
Smartphone Applications
Catalogue application that keeps users updated with the latest products
The campaign can be advertised through an edition of catalogue
![Page 8: New Media Driver's Licence Final Project](https://reader033.fdocuments.us/reader033/viewer/2022061207/5484983db4af9f552f8b45e9/html5/thumbnails/8.jpg)
Metrics of success
The increase of
smartphone app download amount..
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Budget and Timeline
3 months
And a 200 thousand dollar budget
1 winner
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Thank you!