New Media Days - Mashups
15
-
Upload
goodold -
Category
Technology
-
view
1.994 -
download
0
description
Short presentation about Sydsvenskan.ses mashup project Panaset.se, held at New Media Days in Hellerup the 24th of October 2007.
Transcript of New Media Days - Mashups
contact: [email protected], +46 (0)70-5661946
PresentationBjörn Jeffery
CEO & Internet Strategist at Good Old
Two offers: strategy and web development
Two clients: B2C/B2B and agencies
contact: [email protected], +46 (0)70-5661946
“A mashup is a web application that combines data from more than one source into a single
integrated tool; a typical example is the use of cartographic data
from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and
distinct web service that was not originally envisaged by either
source.
http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29
contact: [email protected], +46 (0)70-5661946
BackgroundHyperlocal initiative by Sydsvenskan.se /News and events /Focus on UGC /
contact: [email protected], +46 (0)70-5661946
ConditionsProject over six weeks /No time to develop all the technology /Experiment! /
contact: [email protected], +46 (0)70-5661946
ResultsDoubled sales in the area /Tripled visits at the local section of Sydsvenskan.se /
contact: [email protected], +46 (0)70-5661946
ExperiencesOthers technology... can’t be trusted :) /Use mashups for speed and trial primarily /
contact:[email protected]+46 (0)70-5661946
The end
Want to do mashups? Contact me: [email protected] or mobile: +46 70-566 19 46
