New Jersey’s Clean Energy Program™ Change the World, Start with ENERGY STAR ®Campaign · 2009....
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New Jersey’s Clean Energy Program™ Change the World, Start with ENERGY STAR ® Campaign
Transcript of New Jersey’s Clean Energy Program™ Change the World, Start with ENERGY STAR ®Campaign · 2009....
New Jersey’s Clean Energy Program™
Change the World, Start with ENERGY
STAR ® Campaign
• In association with ENERGY STAR®, on October 1, 2009 the New Jersey’s Clean Energy Program ™ Market Manager launched the new and expanded Change the World Campaign.
– National movement.
– Built upon the previous Change A Light, Change the World Campaign (2000-2007)
– Challenged Americans to do more than just switch their light bulbs, but also improve the performance of heating and cooling systems, ensuring homes are well sealed and insulated and purchasing ENERGY STAR ® qualified products.
– Counts and goals measured on how changes impacted environment, not the number of pledges.
2008 – 2009
Campaign
• For this campaign Community Partners needed to sign up as a pledge driver for the new 2008-2009 program as previous sign up for Change a Light did not carry forward and work with GNJRT’s to schedule events.
• Once signed up your organization could start receiving credit for pledges received during your sponsored events.
• Additionally, as your organization was signed up as a partner with New Jersey’s Clean Energy Program ™ credit will also be tallied under our totals as well.
2008 – 2009
Campaign
Thank you to everyone who has made the
2008-2009 Change the World Campaign
so successful and helping NJCEP not only
meet, but exceed our pledge goals, as well
as helping New Jersey reach goals to
reduce energy use by 20% by 2020.
THANK YOU!!!!!!!!!!!!!
2008 – 2009
Campaign
• 2009 already exceeds our previous year’s success which resulted in
40.4 M lbs of greenhouse gas savings.
• As of March 23rd = 41,909,075 lbs of greenhouse gas savings.
Equates to CO2 emissions from the energy use of 3,459,442 homes
for one year.
2008 – 2009
Campaign
• Additionally, as of March 23, 2009 NJCEP was #4 in the nation
across ALL categories for greenhouse gases saved and #2
under Energy Efficiency Programs.
Thank you to all of you!
2008 – 2009
Campaign
Deadlines:
• Organization sign up – Immediately, (no later than March 31st).
Pledge Data Entry
• If you are submitting your data entry to the EPA, Change the World Team, pledges must be submitted to them by March 27th.
Please note: Any data entry previously submitted to the EPA may not be accounted for in your organization’s stats. We are told they have received a significant amount of data and are diligently working to have all the information uploaded by April 21st.
• If you are submitting your data entry to Dawn Chaplin, New Jersey’s Clean Energy Program ™, pledges must be submitted by April 7th.
• If you are doing your own data entry, pledges must be entered by April 21st.
• On April 22, Earth Day, all pledge drivers will need to recommit for the 2009-2010 campaign year and begin driving the pledge from 0.
2008 – 2009
Campaign
Your data will be archived just like
in previous years and immediately
available on your pledge driver new
tracking pages.
2008 – 2009
Campaign
New 2009
Campaign Elements
Campaign Messaging:
• How can you make a difference in the fight against global warming at home, at work and in your community with ENERGY STAR ®.
• A whole house approach that focuses on ENERGY STAR products and home improvement practices.
• Enhance social marketing efforts by extending to youth– Educate and activate youth (ages 8-15) and their families to join
in the fight against global warming.
Join the Movement: ENERGY STAR Pledge Program:
• Become a Pledge Driver. Need to register your organization for the 2009-2010 campaign 2008-2009 closes and your goals are zeroed out
• Set goals
• Conduct outreach
• Collect pledges
• Use online tools available through the EPA Change the World Campaign.
New 2009
Campaign Elements
• Goals again this year will be set by how many
people you wish to inspire and their impact
on greenhouse gas emissions (lbs).
• The EPA CTW Team is expecting to have
more tracking information this year as they
found that organizations frequently asked for
the detail behind the emissions savings.
New 2009
Campaign Elements
New 2009
Campaign Elements
Take advantage of materials and support
provided by the CTW website.
– How to Get Involved
–Materials to Get you Started
– FAQ’s
Data Entry:
• Instruct people pledge through our website or through the EPA, ENERGY STAR ® website.
• Individual Pledge Forms: – Your organization.
– Send to Dawn Chaplin at NJCEP.
• Bulk/Spreadsheet Pledge Data –– Your organization.
– Send spreadsheet to Dawn Chaplin at NJCEP.
– Sent to the EPA, Change the World Team for uploading.
New 2009
Campaign Elements
Thank you again to everyone
who helped
make us meet this years
greenhouse gas
emissions savings goals!!
