New Interactions at Whole Foods
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Transcript of New Interactions at Whole Foods
7/29/2019 New Interactions at Whole Foods
http://slidepdf.com/reader/full/new-interactions-at-whole-foods 1/12
Assignment 1.5
Interactions at Whole C
7/29/2019 New Interactions at Whole Foods
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Previously Explored Interactions
• Line/queue management
• Produce dispensers
• Shopping carts
7/29/2019 New Interactions at Whole Foods
http://slidepdf.com/reader/full/new-interactions-at-whole-foods 3/12
Inputs/Outputs for the Line
• People + carts / people + bags
• Money / groceries
• Spoken directions from employee / enter new line
•See end of line sign / enter the line
• Waiting time in line / groceries
• Displayed checkout counter / move to counter
• Distractions in line (magazines, candy, etc.) / additional purchases
7/29/2019 New Interactions at Whole Foods
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Redefining the Checkout Line
• Insta-checkout: RFID tags are read andcustomer swipes credit card
• Arrows to guide line through aisles – noemployees
• Remove carts from the line: elevated trackclears up space
7/29/2019 New Interactions at Whole Foods
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Related Projects
• B & H
• Boudin Bakery
• Baskets of sourdough bread move on tracks
above customers
• Target
• Shopping cart escalators
7/29/2019 New Interactions at Whole Foods
http://slidepdf.com/reader/full/new-interactions-at-whole-foods 6/12
Raised Shopping Carts
7/29/2019 New Interactions at Whole Foods
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Keeping the Customer Distracte
• Unable to add additional items to cart
• No more magazines/candy in checkout line
• How to keep the customer busy?
• Café upstairs, why not downstairs too?
7/29/2019 New Interactions at Whole Foods
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Concept
1. Enter line area, put cart on track, get number
2. Customer grabs some coffee or a snack,charges phone, etc.
3. Meanwhile, items in cart are emptied,
scanned, and bagged
4. When bagged items are ready, cart number isdisplayed on screen
5. Customer pays and leaves
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Prototype
7/29/2019 New Interactions at Whole Foods
http://slidepdf.com/reader/full/new-interactions-at-whole-foods 10/12
7/29/2019 New Interactions at Whole Foods
http://slidepdf.com/reader/full/new-interactions-at-whole-foods 11/12
7/29/2019 New Interactions at Whole Foods
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Implementation
• Problems
• Safety concerns with customer loading cart to be elevated
• Potential backlog of customers who spend too much time in café
• Implementing
• Contact designers of current Whole Foods checkout line
• Design, costing, and fabrication of shopping cart track