NEW INSIGHTS ON MILLENNIALS & HOMEBUYING · 2019. 11. 11. · 93% of potential buyers say it would...
Transcript of NEW INSIGHTS ON MILLENNIALS & HOMEBUYING · 2019. 11. 11. · 93% of potential buyers say it would...
N E W I N S I G H T S O N
M I L L E N N I A L S* & H O M E B U Y I N G
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The majority of potential buyers & non-buyers are not sure which mortgages they want or which are best for home owners.
33% of potential buyers plan to secure a 30-year mortgage, versus a fixed-rate (25%) or 15-year mortgage (19%). 48% of non-buyers couldn’t identify a product that would best match their potential needs.
Most potential buyers have misconceptions about down payment requirements.
More than half of potential buyers (53%) say they haven’t purchased yet because they don’t have enough money for a down payment.
Furthermore, 77% of potential buyers believe they need to put more than 5% down in order to purchase a home.
Potential buyers want to understand the ‘total cost’ of homeownership.
Over 50% of potential buyers believe that a step-by-step guide to the homebuying process would be “extremely helpful”. Additionally, 69% of buyers believe that information about the ‘total cost’ of homeownership in their area would raise confidence in purchasing a home.
Owners and potential buyers see homeownership as a measure of personal success.
The majority of homeowners and potential buyers (64%) feel that a person should own his/her own home by the age of 30. Half of homeowners surveyed (50%) purchased their first home by the age of 25.
Millennials trust financial advice from their parents the most when buying a home.
80% of owners say they trusted their parents to provide them with information about financing a home.
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* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.
To get the complete study and steps you can take to educate millennials on their homebuying options, visit: essent.us/millennialstudy.
EssentIQ was created to educate millennials and other first-time homebuyers who may not be aware of homebuying options that are available to them outside of the conventional 20% down. Through education and accessible resources, such as EssentIQ, homeownership and the American dream may be more
achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
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Millennials want to know more about buying a home before they enter the purchasing process.
Only 13% of potential buyers feel extremely knowledgeable about financially preparing to buy a home. 93% of potential buyers say it would be helpful to have a step-by-step guide that walks them through the homebuying process.
Millennials and non-buyers want more stability in their lives before they purchase a home.
More than half of non-buyers believe they’ll be ready to purchase a home when they feel more established in their careers. More than one-third of non-buyers believe they’ll be ready when they feel comfortable committing to staying in one place.
Age and perceived life stage play a key role in many millennials’ desire to purchase a home.
More than 50% of potential buyers consider buying a home because it feels like the “right next step” at their age. Nearly half of current owners who are millennials say they purchased a home for this reason.
Owners and potential buyers see homeownership as a measure of personal success.
64% of homeowners and potential buyers feel that a person should own his/her own home by the age of 30. Half of owners in our survey purchased their first home by the age of 25.
Once millennials are educated about the homebuying process, their negative emotions diminish significantly .
More than one-third of non-buyers describe the homebuying process as “overwhelming” and “nerve-racking” Once educated about the homebuying process, nearly half of potential buyers and owners associate homebuying with excitement and happiness
N E W I N S I G H T S O NM i l l e n n i a l s’* E m o t i o n a l D r i v e r s
& B a r r i e r s t o H o m e o w n e r s h i p
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* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.
To get the complete study and steps you can take to educate millennials on their homebuying options, visit: essent.us/millennialstudy.
EssentIQ was created to educate millennials and other first-time homebuyers who may not be aware of homebuying options that are available to them outside of the conventional 20% down. Through education and accessible resources, such as EssentIQ, homeownership and the American dream may be more
achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
EGI-6008.160 (06/17)
Millennials have limited understanding of how credit scores work.
More than 50% of respondents know that having high credit card balances will negatively impact their credit scores. More than 65% of respondents know that even small debt collections can have a serious impact on their credit.
Millennials are less knowledgeable about how other factors like bankruptcies and student loans can impact their credit scores.
Only 42% of non-buyers realize that a bankruptcy will stay on their credit report for 10 years. Only 38% of non-buyers understand that student loan debt significantly contributes to lowering credit scores.
The majority of millennials believe that credit scores reflect their history of paying rent and utilities on time.
More than half of all respondents (non-buyers, potential buyers and current homeowners) believe that credit scores reflect a person’s history of paying rent and utility bills on time.
ALThough there is confusion around how credit scores work, millennials are actively trying to improve scores in preparation to purchase a homE.
46% of potential buyers say they are currently trying to improve their credit scores to financially prepare for purchasing a home. 58% of potential buyers would welcome more information about the credit requirements needed to secure a mortgage.
Millennials believe credit scores reflect a person’s ability to buy a home, however, they THINK credit scores play too important of a role in securing a mortgage.
59% of respondents agree that credit scores accurately reflect a person’s financial ability to buy a home. 60% of potential owners, and 59% of current home owners, believe that credit scores play too large of a role in a person’s ability to secure a mortgage.
N E W I N S I G H T S O N
M I L L E N N I A L S* & C R E D I T S C O R E S
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* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.
To get the complete study and steps you can take to educate millennials on their homebuying options, visit: essent.us/millennialstudy.
EssentIQ was created to educate millennials and other first-time homebuyers who may not be aware of homebuying options that are available to them outside of the conventional 20% down. Through education and accessible resources, such as EssentIQ, homeownership and the American dream may be more
achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
EGI-6008.163 (06/17)
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N E W I N S I G H T S O NM I L L E N N I A L S* & H O M E B U Y I N G
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EssentIQTM was created to educate millennials and other first-time homebuyers who may not be aware
of homebuying options that are available to them outside of the conventional 20% down. Through
education and accessible resources, such as EssentIQ, homeownership and the American dream may
be more achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
EGI-6008.179 (05/17)
Homeownership, once an expected goal of young professionals, now seems out of reach for many
millennials who are uncertain they have the financial means to invest in a home. A recent survey
by Essent, which contained a total of 2,000 millennials across the U.S., generated several revealing
statistics on millennials and homeownership. From the survey, Essent identified five key insights
that loan officers can utilize to help educate millennials about the homebuying process.
To get the complete study and steps you can take to educate millennials on their homebuying
options, visit: essent.us/millennialstudy.
T h e m a j o r i t y o f p o t e n t i a l b u y e r s & n o n - b u y e r s a r e n o t s u r e w h i c h m o r t g a g e s t h e y w a n t o r w h i c h a r e b e s t f o r
h o m e o w n e r s
of potential buyers plan to secure a
30-year mortgage, versus a fixed-rate (25%)
or 15-year mortgage (19%)
M O S T P O T E N T I A L B U Y E R S H A V E M I S C O N C E P T I O N S A B O U T D O W NP A Y M E N T R E Q U I R E M E N T S
77% of potential buyers believe they need
to put more than 5% down in order to
purchase a home
of potential buyers (53%) say they haven’t
purchased yet, because they don’t have
enough money for a down payment
more than half
of non-buyers couldn’t identify a product
that would best match their potential
needs
P o t e n t i a l b u y e r s w a n t t o u n d e r s t a n d t h e ‘ t o t a l c o s t ’o f h o m e o w n e r s h i p
O w n e r s a n d p o t e n t i a l b u y e r s s e e h o m e o w n e r s h i p a s am e a s u r e o f p e r s o n a l s u c c e s s
More than 50% of potential buyers
believe that a step-by-step guide to the
homebuying process would be
“extremely helpful”
69% of buyers believe that information
about the ‘total cost’ of homeownership
in their area would raise confidence in
purchasing a home
64% of homeowners and potential buyers
feel that a person should own his/her own
home by the age of 30
* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate,millennials currently represent more than 84 million people or 26% of the U.S. population.
50% of owners in our survey purchased
their first home by the age of 25
M i l l e n n i a l s t r u s t f i n a n c i a l a d v i c e f r o m t h e i r p a r e n t st h e m o s t w h e n b u y i n g a h o m e
of owners say they trusted their parents to
provide them with information about
financing a home 80%
33% 48%
one-third of non-buyers believe they’ll be
ready when they feel comfortable
committing to staying in one place
of non-buyers believe they’ll be ready to
purchase a home when they feel more
established in their careers
more than half
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Homeownership, once an expected goal of young professionals, now seems out of reach for many
millennials who are uncertain they have the financial means to invest in a home. A recent survey by
Essent, which contained a total of 2,000 millennials across the U.S., generated several revealing
statistics surrounding the emotional barriers and drivers when purchasing a home. From the
survey, Essent identified five key insights that loan officers can utilize when assisting millennials in
the homebuying process.
To get the complete study and steps you can take to educate millennials on their homebuying
options, visit: essent.us/millennialstudy.
M i l l e n n i a l s w a n t t o k n o w m o r e a b o u t b u y i n g a h o m eb e f o r e t h e y e n t e r t h e p u r c h a s i n g p r o c e s s
Only 13% of potential buyers feel extremely
knowledgeable about financially preparing
to buy a home
93% of potential buyers say it would be
helpful to have a step-by-step guide that
walks them through the homebuying process
N E W I N S I G H T S O NM i l l e n n i a l s’* E m o t i o n a l
D r i v e r s & B a r r i e r s t o H o m e o w n e r s h i p
5
More than 50% of potential buyers
consider buying a home because it feels
like the “right next step” at their age
Nearly half of current owners who are
millennials say they purchased a home for
this reason
2M i l l e n n i a l s a n d n o n - b u y e r s w a n t m o r e s t a b i l i t y i n t h e i rl i v e s b e f o r e t h e y p u r c h a s e a h o m e
3 A g e a n d p e r c e i v e d l i f e s t a g e p l a y a k e y r o l e i n m a n ym i l l e n n i a l s ’ d e s i r e t o p u r c h a s e a h o m e
4 O w n e r s a n d p o t e n t i a l b u y e r s s e e h o m e o w n e r s h i p a s am e a s u r e o f p e r s o n a l s u c c e s s
5 O n c e m i l l e n n i a l s a r e e d u c a t e d a b o u t t h e h o m e b u y i n g p r o c e s s , t h e i r n e g a t i v e e m o t i o n s d i m i n i s h s i g n i f i c a n t l y
* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.
EssentIQ was created to educate millennials and other first-time homebuyers who may not be aware
of homebuying options that are available to them outside of the conventional 20% down. Through
education and accessible resources, such as EssentIQ, homeownership and the American dream may
be more achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
EGI-6008.159 (06/17)
of homeowners and potential buyers feel
that a person should own his/her own
home by the age of 30
of owners in our survey purchased
their first home by the age of 25
50%64%
34% of non-buyers describe the
homebuying process as “overwhelming”
and “nerve-racking”
50% of potential buyers and owners associate
homebuying with excitement and happiness
once educated about the homebuying process
12345
of surveyed respondents (non-buyers, potential buyers and
current homeowners) believe that credit scores reflect a
person’s history of paying rent and utility bills on time
more than half
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Homeownership, once an expected goal of young professionals, now seems out of reach for many
millennials who are uncertain they have the financial means to invest in a home. A recent survey by
Essent, which contained a total of 2,000 millennials across the U.S., generated several revealing
statistics that highlight misconceptions around credit and credit scores. From the survey, Essent
identified five key insights that can be used to educate and correctly inform millennials about credit,
credit scores and the homebuying process.
To get the complete study and steps you can take to educate millennials on their homebuying
options, visit: essent.us/millennialstudy.
M i l l e n n i a l s h a v e l i m i t e d u n d e r s t a n d i n g o f h o w c r e d i ts c o r e s w o r k
M i l l e n n i a l s a r e l e s s k n o w l e d g e a b l e a b o u t h o w o t h e r f a c t o r s l i k e b a n k r u p t c Y a n d s t u d e n t l o a n s c a n i m p a c t
t h e i r c r e d i t s c o r e s
of respondents know that having high
credit card balances will negatively impact
their credit scores
of respondents know that even small debt
collections can have a serious impact on
their credit
50% 65%
N E W I N S I G H T S O NM I L L E N N I A L S* & C R E D I T S C O R E S
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3 M O S T m i l l e n n i a l s b e l i e v e t h a t c r e d i t s c o r e s r e f l e c tt h e i r h i s t o r y o f p a y i n g r e n t a n d u t i l i t i e s o n t i m e
A L T h o u g h t h e r e i s c o n f u s i o n a r o u n d h o w c r e d i t s c o r e s w o r k , m i l l e n n i a l s a r e a c t i v e l y t r y i n g t o i m p r o v e s c o r e s
i n p r e p a r a t i o n t o p u r c h a s e a h o m e4
M i l l e n n i a l s b e l i e v e c r e d i t s c o r e s r e f l e c t a p e r s o n ’ s a b i l i t y t o b u y a h o m e , h o w e v e r , t h e y T H I N K c r e d i t s c o r e s
p l a y t o o i m p o r t a n t o f a r o l e i n s e c u r i n g a m o r t g a g e5
Only 42% of non-buyers realize that a
bankruptcy will stay on their credit
report for 10 years
Only 38% of non-buyers understand that
student loan debt significantly contributes
to lowering your credit score
of potential buyers say they are currently
trying to improve their credit scores to
financially prepare for purchasing a home
of potential buyers would welcome more
information about the credit requirements
needed to secure a mortgage
46% 58%
59% of respondents agree that credit
scores accurately reflect a person’s
financial ability to buy a home
60% of potential owners, and 59% of current
home owners, believe that credit scores play
too large of a role in a person’s ability to secure
a mortgage
* For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.
EssentIQ was created to educate millennials and other first-time homebuyers who may not be aware
of homebuying options that are available to them outside of the conventional 20% down. Through
education and accessible resources, such as EssentIQ, homeownership and the American dream may
be more achievable than many millennials think.
EssentIQ is free and also available en español at essent.us/essentiq.
Mortgage Insurance provided by Essent Guaranty, Inc.® 2017 Essent Guaranty, Inc., All rights reserved. | Two Radnor Corporate Center, 100 Matsonford Road, Radnor, PA 19087 | essent.us
EGI-6008.162 (06/17)