New Indian Symbol

8/9/2019 New Indian Symbol

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WELCOMING THE

NEW IDENTITY!!!

INDIAN RUPEE GETS ITS SYMBOL



THE NEW INDIAN SYMBOL

A Presentation by:

AAKRITI BATRA

ANU KHATRI

ANURADHA SINGH

APOORVA SHARMA

GAGANDEEP KAUR

GULJIT KAUR

GURLEEN HORA



The new symbol, designed by Bombay IIT post-

graduate D. Udaya Kumar, was approved by

the cabinet today reflecting that the Indian

currency, backed by an over-trillion dollar

economy, was finally making its presence felt

on the international scene.

-TOI

15th July 2010



Why is a Symbol required?

'The flag, the currency symbol, thenational bird, the national animal,the national anthem are whatidentifies us.

We are branding ourselves all thetime. We always try to improve ourBrand.

'It is heartening that the country isnow come of age as a strong playerin the world economy and the

symbol signals her arrival.



BBC News:India seeks rupee status symbol

³It has billionaires and big ambitions. Now India wants something that noglobal economic powerhouse should be

without: an international symbol for itscurrency.´

³The hope is that the rupee sign will

become as ubiquitous as the US dollar ($), or that instant emblem of thedigital age, the @ symbol.´



The ´Rupeeµ Symbol

The new symbol, which is a blend of the

Devanigiri Ra' and roman R.

designed by Bombay IIT post-graduate Mr

D. Udaya Kumar.

'It denotes the robustness of the Indianeconomy,' Information and Broadcasting

Minister Ambika Soni said while

announcing the cabinet decision.

The FM, Mr. Pranab Mukherjee said in astatement that India's currency will now

have a distinct identity that will be

internationally recognised at par with

other international currencies like dollar,

pound and yen.



D Udaya Kumar: The man who design the rupee symbol -16 Jul 2010, 0426 hrs IST, ET Bureau

Name: Dharmalingam Udaya Kumar

D.O.B: 10th October, 1978 in Chennai

Educational Qualifications:

Studied architecture at Anna University ,Chennai.

Masters in architecture from IIT, Mumbai.

Spent five years at the IIT Mumbai campus

earning a PhD in industrial design, where he

worked on the evolution of the Tamil script, which

dates back to 2nd century AD. the first doctorate

to be awarded in the discipline in India.

Job Profile: Has just started his new job as assistant

professor in the department of design at the Indian

Institute of Technology in Guwahati.



rediff.com NEWS:

Kumar said: "My design isbased on the Tricolour, with

two lines at the top andwhite space in between. I

wanted the symbol for theRupee to represent the

Indian flag. It is a perfectblend of Indian and Roman

letters: a capital'R', andDevanagari 'ra', which

represent rupiya, to appealto international and Indian

audiences."



C ompetitors:



Effect of the new SYMBOL on Indian E C ONOMY

In keeping with India's growing economic might and its status asmajor investment destination, the hitherto humble rupee is all

set to get a distinct identity in the form of new symbol.

Rupee has now ascended to the elite cluband it now rubs shoulders with the majorglobal currencies like the dollar, euro,pound and the yen.

It has now become the 5th currency in theworld to have an international symbol.



Its a big statement on the Indian currency. It

would distinguish the rupee from those

countries whose currency are also designated

as rupee or rupiah, such as Pakistan, Nepal, SriLanka and Indonesia, I&B minister Ambika

Soni said after the cabinet meeting.

The symbol she added ,wouldreflect the strength and

robustness of Indian economy



Benefits o f theSymb ol

Raises Indias economic profile.

Reflects and captures the I ndian ethos and

culture. Establishes a brand for India.

Indian rupee is nowhere as converti ble

Unique , distinct and identifiable symbol .



F uture Developments:On Keyboard For being internationally recognised and easily printed on

electronic and print media, the new symbol has to be accepted by the international unicode consortium's unicode technicalcommittee that is responsible for the development andmaintenance of the Unicode Standard.

In fact, the new symbol had been designed keeping in mindthe ease with which it can be incorporated into the existing

software systems.

'The symbol will be included in the 'unicode standard' for representation and processing of text, written in major scriptsof the world to ensure that the Rupee symbol is easilydisplayed or printed in the electronic and print media as all thesoftware companies provide support for this standard,' said thestatement.

As part of the strategy on incorporating the new rupee with themainstream, the government said the national association of software companies, Nasscom, will approach IT firms toembed the symbol in their operative software, as a new

programme or as an update.



Action Plan

"It will take at least 18 months for encoding in Unicode thesymbol for the Indian rupee that was approved by the Indiancabinet on Thursday. But it may be over two years before therupee symbol starts showing on computers and mobile phones,analysts said.

Many vendors are also undecided whether they will offer the newsymbol on keyboards and keypads, or as additions in software tothe character set supported by their devices.

Nokia, for example, welcomed the move by the Indiangovernment to have a symbol for the rupee. But a companyspokeswoman said it's too early to comment on how the symbolwill be implemented, whether on the phone keypad or on thecharacter list."



SUMMARY:

New Indian Symbol

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