NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE...

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NEW IGORA VIBRANCE CAN May 2018 US June 2018 Europe 2019 ® ® ® ARE YOU READY FOR MORE ?

Transcript of NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE...

Page 1: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

NEW IGORA VIBRANCE

CAN May 2018US June 2018Europe 2019

® ®

®

ARE YOU READY

FOR MORE ?

Page 2: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

20 SECOND SELLING LINE

MORE PERFORMANCEUp to 2x more shine instantly plus hair protection with a new Moisture Protecting complex

MORE CONVENIENCEThe new LIQUID formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application

MORE VERSATILITYThe liquid demi that allows you to choose either a Gel or a Cream consistency. Experience the ease of use of a Gel, or the precision application only a cream can offer

MORE CHOICEOffer your clients the full range of demi services (Tone on Tone, Pastel Toning, Fashion Toning, Neutralization /Color Correction, Color Refreshing, Clear Glossing) with 68 shades that harmoniously match IGORA ROYAL

Discover how IGORA VIBRANCE can do MORE for your business.

NEW IGORA VIBRANCE – Versatile Demi-Permanent coloration – allowing you to do MORE:

COMPARED TO PRVIOUS IGORA VOBRANCE FORMULATION

IGORA VIBRANCE®®

®

#MOREVIBRANCE

Page 3: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

MOISTURE PROTECTING COMPLEXIGORA VIBRANCE®

®

®

MORE PERFORMANCE

Page 4: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

Activator Gel 1.9% (6 Vol.)

Contains a gelifying agent which creates a unique gel consistency ideal for bottle applications like quick services at the back wash.

Activator Lotion 4% (13 Vol.)

NEW ACTIVATOR SYSTEMThe NEW IGORA VIBRANCE Activator System allows you to choose between a Gel or soft Cream consistency.

Contains a special thickening agent, which transforms the liquid color into a cream consistency enabling easyand fast application.

IGORA VIBRANCE®®

®

MORE VERSATILITY

Page 5: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

GLOSSBOSS

BUSINESSBUILDER

IGORA VIBRANCE®Clear 0-00

is a non-pigmented formulawhich can be used -

− as a stand-alone gloss service andafter every color service, to give an extra boost of shine or

− to dilute VIBRANCE®shades, reduce depth, intensity and create pastel tones

®

®

The Clear comes

in 500ml and 60ml

Page 6: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

NEW CLEAR 0-00Header Header

IGORA VIBRANCE Clear 0-00 is a non-pigmented formulation and can be used as a stand-alone gloss service, after every color service or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

The Clear comes in 500ml and 60ml

IGORA VIBRANCE®®

®

Page 7: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

PRODUCT CONFIDENCE

.ANSWER

The new formula with 1:1 mixing ratio allows faster mixing and more efficient application.

WHY IS THE NEW FORMULA MORE EFFICIENT?

The new liquid formula allows for faster mixing and the new Gel and Cream consistencies saturates the hair, which uses less product compared to the old formula.

PLEASE DEFINE THE KEY BENEFITS OF „MOISTURE PROTECTING COMPLEX“.

1. The formula with AQUAXYL stabilizes the hairs inner moisture level during the development time.2. Together with using up to 40% less alkalizing agents (MEA)*, it creates a clean canvas for an even color result

and protects against hair breakage.3. The alcohol-free formula enriched with Vitamin B3 and B5 shields and evens the hair surface for vibrant shine.

QUESTION

WHAT IS THE MAIN BENEFIT OF THE NEW 1:1 MIXING RATIO?

IGORA VIBRANCE®®

®

®

*MEA= Monoethanolamine

Page 8: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

PRODUCT CONFIDENCE

ANSWER

1. Grow sales through capitalizing on all demi services opportunities (Dual System Application, Toning (Tone on Tone), White Hair Blending, Pastel Toning, Neutralization, Coloring Darker, Clear Glossing).

2. Increase ticket price through Add-On services: (Clear Glossing, Pastel Toning, Color Refreshments).3. Increases client loyalty through harmonious dual system application with IGORA ROYAL for optimal color results.4. Bring new clientele into the salon who seek low/ temporary color commitment or a moderate change in color.

HOW MANY SHADES HAS THE NEW PORTFOLIO? PLEASE EXPLAIN SHADE ASSORTMENT BENEFITS.

The new assortment of IGORA VIBRANCE includes 68 Shades. By adding new Booster, Pastel and Clear 0-00 the color range can be expanded into a holistic range for MORE creativity. A key benefit is the ability to match IGORA ROYAL for a dual system application.

QUESTION

WHAT ARE THE 4 MAIN ADVANTAGES OF IGORA VIBRANCE FOR YOUR BUSINESS AND CLIENTS?

IGORA VIBRANCE®®

®

Page 9: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

PRODUCT CONFIDENCE

..ANSWER

• The development time of new IGORA VIBRANCE is up to 20 minutes.• For Full Head & Re-Growth application we recommend 10-20 minutes.• For a Gloss Service 5-20 minutes.

WHAT IS THE DURABILITY OF THE NEW IGORA VIBRANCE?

The durability depends on the chosen shade. Natural, Natural Extra and Fashion shades last up to 25 shampoos. Pastel Shades and Boosters last up to 12 washes.

QUESTION

WHAT IS DEVELOPMENT TIME OF THE NEW IGORA VIBRANCE?

IS THE NEW IGORA VIBRANCE SUITABLE FOR FREE-HAND TECHNIQUE?

Yes, you can create multi dimensional color results in combination with a freehand technique.

IGORA VIBRANCE®®

®

Page 10: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

PRODUCT CONFIDENCE

ANSWER

The white hair blending of the IGORA VIBRANCE Naturals and Fashion shades is up to 50 % and the Naturals Extra is up to 70%.

WHAT ARE THE KEY SERVICES OF THE NEW IGORA VIBRANCE?

Key services include Dual System Application, Tone on Tone, White Hair Blending, Pastel Toning, Neutralization, Coloring Darker and Clear Glossing.

QUESTION

WHAT IS THE PERCENTAGE OF WHITE BLENDING?

IGORA VIBRANCE®®

®

Page 11: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

IGORA VIBRANCE® · JUNE - JULY

NEW

SALON COST: $375.00

salon value: $853.35

SAVE

56%

PURCHASE:

Open Stock Color:60 IGORA VIBRANCE Color Shades, 2.02 fl. oz.

(Any mix & match)

RECEIVE FREE:

Your Choice of Open Stock Color, Activators & Gloss Service:25 IGORA VIBRANCE Color Shades, 2.02 fl. oz.

(Any mix & match)6 IGORA VIBRANCE Activators, 33.8 fl. oz.

(Any mix & match)2 IGORA VIBRANCE Clear 0-00 For Gloss Services, 16.9 fl. oz.

Pre-packed Business Support:1 IGORA VIBRANCE Swatch Book1 IGORA VIBRANCE Technical Manual 1IGORA VIBRANCE Conversion Guide 1Schwarzkopf Professional Color Bowl1 Schwarzkopf Professional Color Brush 5 Schwarzkopf Professional Capes5 IGORA VIBRANCE Applicator Bottles

Large Offer

Page 12: NEW IGORA VIBRANCE - WINDSOR BEAUTYwindsorbeauty.com/content/IVAfterStudy.pdf · 1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Activator Lotion 4% (13

RECEIVE FREE:

Activators & Gloss Service:1 IGORA VIBRANCE Activator Gel 1.9% (6 Vol.), 33.8 fl. oz.1 IGORA VIBRANCE Activator Lotion 4% (13 Vol.), 33.8 fl. oz. 1 IGORA VIBRANCE Clear 0-00 For Gloss Services,16.9 fl. oz.

Business Support:3 IGORA VIBRANCE Applicator Bottles 1 IGORA VIBRANCE Swatch Book1 IGORA VIBRANCE Technical Manual 1 IGORA VIBRANCE Conversion Guide

NEW

Medium OfferSAVE

44%

SAVE

50%

IGORA VIBRANCE® · JUNE - JULY

PURCHASE:

Open Stock Color:24 IGORA VIBRANCE Color Shades, 2.02 fl. oz.

(Any mix & match)

NEW

Try Me Offer

RECEIVE FREE:

Your Choice of Any Open Stock Color & Activator:1 IGORA VIBRANCE Color Shade, 2.02 fl. oz. 1 IGORA VIBRANCE Activator, 33.8 fl. oz.

Pre-packed Business Support:1 IGORA VIBRANCE Applicator Bottle1 IGORA VIBRANCE Paper Swatch Chart 1 IGORA VIBRANCE Technical Manual1 IGORA VIBRANCE Conversion Guide

PURCHASE:

Open Stock Color:4 IGORA VIBRANCE Color Shades, 2.02 fl. oz.

(Any mix & match)

SALON COST: $150.00salon value: $297.35

SALON COST: $25.00

salon value: $44.70