New Homes Corporate Brochure

The Specialists choice in the sale ofLand and New Homes throughout the South West

www.bradleys-estate-agents.co.uk

BradleysLand & New Homes

Contents

04 - Introduction

05 - Welcome

06 - Development BrandingDetails of how we are able to give each developmentits own unique identity

10 - Promoting Your DevelopmentFrom advertising in regional and national publications to marketing each property on the Internet.

16 - Reservation and SalesHow we intend to look after purchasers from initialviewings through to completion.

18 - Other Services

H O R I Z O N H O M E S

HH

Bradleys Estate Agents is the largest independent agency in the South West of England. As such we offer the largest portfolio of new homes to the buying public.

Bradleys Land & New Homes is an independent department of Bradleys Estate Agents,headed up by group director Chris Baxter, dealing with the sale of Land and New Homes throughout Devon, Cornwall & Somerset.

As a specialist department we offer a well established expertise, acquiring and selling land to the marketplace and can offer both small and large developers everything from full site appraisal, surveying and local, regional and international marketing of new homes wherever they are located.

Working closely with our existing agency network, Bradleys Land & New Homes continues the ethos of the company by offering both developers and purchasers alike the traditions of basic agency coupled with modern technology.

Bradleys Land & New Homes is a team network encompassing the strength of Bradleys 32 estate agencies, Graphics, Surveying, IT and Marketing Specialists resulting in a bespoke high quality and overall successful operation.

Welcome

Chris BaxterGroup Land & New Homes DirectorEmail: [email protected]: 07968 137038

Kai LoganGroup Marketing ManagerEmail: [email protected]: 01823 351351

Linda BellNew Homes PAEmail: [email protected]: 01395 223336

Lee CharletonGraphic DesignerEmail: [email protected]: 01395 223336

Neil BaileyWeb Designer & Digital MarketingEmail: [email protected]: 01566 780501

The Land & New Homes Team

Bradleys Land & New HomesBradleys Group Head Office7 Stevenstone Road, Exmouth, Devon, EX8 2EPTel: 01395 223336 Email: [email protected]

Kevin JamesNew Homes ManagerEmail: [email protected]: 01395 223336

Development BrandingIdentification

The development proposal should have acollective marketing name and we are more than happy to provide a choice of marketing names and logos, if required. The site name should be reflected uniformly in our advertising, brochures, on site boards, internet site etc to provide a consistent marketing approach tothe buying public.

Site Marketing Boards

A suitable marketing board for the entrance to the site would be designed to create a sense of arrival, and to give the relevant information and contact numbers for when a site presence is not available. Swing boards and any necessary car parking and/or directional signage will be produced and would be ordered at the earliest opportunity and delivered to site.

Computer Generated Images, Virtual Walkthroughs and Artists Impressions

Our artists are very detailed and accuratewith their work, each with differing styles to suit every type of development. We have also commenced work with a company who provide computer generated images and virtual walkthroughs. This type of development impression is an essential tool to encourage sales off plan.Whether a classic artists impression or CGIis chosen it can be arranged for examples to be sent to you to help you decide on the style of impression that would most suit a particular development. These are usedwithin the brochure and for all advertisingmaterial, until we can replace withphotographs of the finished product.

Development BrandingBrochures

Bradleys have many years experience inproducing full colour brochures, whichwould be produced as a result of closeconsultation with yourselves and in line with the current marketplace. It is important that the brochure should be of a high standard and used to achieve a successful sales rate.Due to the increased awareness of theProperty Misdescriptions Act, we wouldadvise on all aspects of due diligence toensure, you, the client were adequatelyinformed and in respect of this, we wouldalso require the final brochure product to be signed off by yourselves in respect ofProperty Misdescriptions prior to printing.

Launching Your Development

Bradleys New Homes have an establishedrecord with innovative new home launches.Each development is different so therefore each launch is unique in its approach. Come and talk with us and we will collectively bring you a detailed report on how to best attract your target market in the most effective way.

A superb courtyard of just six, two, three and four bedroom high quality barn conversions located on the

outskirts of the popular village of Mullion on the Lizard.

All have generous garden spaces and garaging and arranged around a landscaped courtyard.

Most will have coastal views and with the renowned sandy beach of Poldhu just under a mile away.

Join us for the Launch of

this unique collection of high

quality barn conversions.

Prices from £250,000

LAUNCHiNg

sAtUrdAy

17tH se

PteMber - 1

0AM - 3

PM

tel: 01326 [email protected]


Above are some examples of newspaper advertising and flyers we create to promote the development launch

Promoting Your DevelopmentLocal, Regional and National Advertising

A schedule will be forwarded to youcovering local and regional publications in quarter and/or half page formats along with advertising within the local officenewspapers. National and/or magazineadvertising would be discussed and apackage put together if it was felt these extra publications were required. Additional advertising will also be scheduled for any events with regard to the development, e.g. open days/weekends and incentives, etc.Our favoured rates enable us to have more buying power with our local and regional publications which allows us to keep each development in a high profile position.

Just 5 bespoke 4/5 bedroom south facing coastal homes at Exmouth.

Prices from £775,000

Outside these hours contact Bradleys Estate Agents on 01395 222300or Redferns Estate Agents on 01392 872400

View from development

Computer Generated Image

Sales Centre - 01395 272784Open 7 days a week - 10am - 4pm

ExClusIVE lAunCh AtROCklAnds, 7 tREfusIs tERRACE, ExmOuth

Join us for drinks and canapés and take in this stunning view - thursday 7th July 2pm-5:30pm

As places are limited, please RsVP to book your personal appointment - tel: 01395 272784

lAst 2

REmAInInG!

Above are some examples of newspaper advertising and flyers we create to promote the development launch

Promoting Your DevelopmentBradleys Website

Bradleys Estate Agents has a highly interactive website, with a specialist new homes development section where we are able to reproduce the entire contents of a brochure, and general information on your development. Bradleys’ website attracts in excess of 10 to 15 million visitors a year and now has been registered with the top 10 most visited property websites in the UK*. Bradleys website is alsoduplicated on the well-known national property portals Rightmove and Primelocation, giving access to an even greater number of potential purchasers.

Via Bradleys IT Department a microsite can be set up for your development helping to optimise electronic traffic to your new homes.

We have recognised the many ways buyers electronically access product ranges. We understand there trends and accordingly will place entries on both social networking siites to optimise exposure of your development.

www.rightmove.com www.zoopla.co.uk

Bradleys Estate Agents is a member of Rightmove, Primelocation and Findaproperty which allows anyone to view details and arrange viewings directly through the website to your development through the local office. It allows potential purchasers to search for new homes

*Source - Hitwise

specifically and has an entire section of its website dedicated to promoting new homes. Just another way of reaching even more potential purchasers for your development.

Customer Services

The market place has changed and we have changed with it. The majority of buyers seek property via the internet often in “down time” after work between 6 and 10pm weekdays and all day Sunday. Our customer services dept is open during these periods and answers all internet based enquiries as they are made and not a day later, giving us the advantage with your product in the market place.

Email Target Marketing

Using ‘Brief Your Market’ we can promote your development to over 80,000 buyers retained by Bradleys.

The video and social media age is upon us!

Bradleys as a brand has embraced video led presentation for property. We can therefore offer a professional presenter led video for your new development showcasing the product and local area. Bradleys also feature heavily on Twitter and Facebook with daily content and response monitoring.

The London and UK Link

Over 30% of Buyers, buying in the South West relocate from many other areas of the UK. Often as a retirement , Lifestyle or 2nd home move. Bradleys belong to the largest affinity group of agents in the UK. This exposes your property to as widest audience as possible via Move with us.

Promoting Your Development

Local Offices

All local offices that have a development allocated to them, are briefed thoroughly and hold all marketing material including brochures, displays and separate information packs relating to the site. They are expected to promote the development and contact the developer each week either by phone or detailed report.

Move With Us Recommended Agent

Bradleys Estate Agents are associated with ‘movewithus’, an affinty group of over 1000 independent estate agents throuhgout the UK. This allows us to market your development throughout the entire network. It also gives us the added tool of being able to refer potential purchasers with properties to sell outside the Bradleys area to a ‘movewithus’ recommended agent in their area, speeding up transactions and giving us one point of contact for updates and progress reports.

Bradleys Inter Office Network

Bradleys 30+ office locations are linked via computer and details of any property that we are handling is made available to all offices simultaneously. With a new homes development this is important as the type of buyer looking for this location and type of property could enquire within any of our offices throughout the South West.

On Site Manning

Bradleys can provide on site manning if required by trained sale staff. Please ask for further details.

Reservation & SalesOur Reservation & Sales System

Bradleys would ensure that all purchasersreserving plots would be financially qualified as to their ability to proceed prior to reservation, and the reservation itself would be tracked to ensure that an exchange of contracts takes place within the desired period. The progress of each reservee would be reported to you on a periodic basis by liasing with the developer’s and purchaser’s solicitors. Bradleys work on a reservation system of 28 days, sale to exchange basis with a non refundable deposit scheme.

Progressing a Reservation to Exchange

There are two external elements that canaffect the success and timing of a sale agreed home through to exchange of contracts. These elements include the legal conveyancing and financing of a house purchased. Bradleys can fundamentally influence these elements to both the advantage of the buyer and you, the seller.

These include:

FinancingBradleys can qualify all purchasers for yoursite in order to ensure that they are a mortgagable prospect and can raise the finance. This helps to reduce the cancellation rate on aborted sales.

Bradleys ConveyancingThis has already improved conveyancingtimes by one week shorter than the localaverage time scales and also leads to lessabortive sales as the Solicitor has a realmotive to conclude the sale. Bradleysconveyancing works on a no sale no fee basis with buyers being able to access their legal progress file via the internet.

CommunicationWe would hope to meet you a minimum of once a month throughout the progression of the development to review marketing and reservation activity and plan future marketing ideas as and when required.

Other ServicesChain Breaking Package

Bradleys Estate Agents are able to offer our development clients the ability to buy in buyer’s homes at no risk to the development company. This allows us to advertise a chain breaking facility within your development.Because the company is a third party and is therefore not connected with the site we have the ability to purchase property in any price range normally within 28 days of an inital assessment. If you would like further details on this scheme then please do not hesitate to ask.

Bradleys Investor Club

Bradleys database of investors has growndramatically over the last 10 years. Bradleys Rentals and Blue Chip Vacations can tailor make packages for the developer on group sales of new property to the investment seeker.

Bradleys Complete Property Service

In addition to Bradleys Land & New Homes, the Bradleys Group of companiesencompasses expertise in many propertyrelated fields. Whatever your requirementwe can normally assist from Rentals, Financial Planning to Auction, insurance, IT Support and Property Maintenance etc.

Bradleys Land & New HomesBradleys Group Head Office7 Stevenstone Road, Exmouth, Devon, EX8 2EPTel: 01395 223336 Email: [email protected]

And finally...

We believe our services are only as good as our clients experience with Bradleys. We are proud to be featured in the Top 10 agents in the UK as outlined in ‘All agents’ the independent review site for estate agency. Please feel free to read some or all of our reviews.

The West Country’s Largest Independent Estate Agent

Estate Agents • Property Rentals • Land & New Homes • Auctions

International Sales • Chartered Surveyors • Home Insurance • Conveyancing

Commercial • Independent Financial Advisers • Mortgages

With over 30 offices coveringDevon, Cornwall and Somerset

Bovey Tracey Office - 01626 834900 Brixham Office - 01803 882715 Buckfastleigh Office - 01364 642642 Budleigh Salterton Office - 01395 442201 Callington Office - 01579 382999 Camborne Office - 01209 712121 Crediton Office - 01363 775556 Exeter City Centre Office - 01392 493300 Exeter St Thomas Office - 01392 270720Exeter Southernhay Office - 01392 272111Exmouth Office - 01395 222300

Auctions Department - 01395 223336 Chartered Surveyors (Cornwall) - 01209 712111 Chartered Surveyors (Devon) - 01392 425891 Commercial Department (Leisure) - 01626 777123 Commercial Department (Retail) - 01392 432346 Conveyancing - 0870 191 3088 Property Rentals - Call your local office Home Insurance - 01395 224800 Independent Financial Advice - 01395 222370 Independent Mortgage Advice - 01395 222370Land & New Homes - 01395 223336International Property - 01395 227700

Hayle Office - 01736 756363 Helston Office - 01326 564321 Honiton Office - 01404 510555 Liskeard Office - 01579 346700 Looe Office - 01503 264888 Mutley Office - 01752 251251Mannamead Office - 01752 260400 Newquay Office - 01637 850500 Newton Abbot Office - 01626 333636 Okehampton Office - 01837 514040 Paignton Office - 01803 557155

Penzance Office - 01736 360605 Plympton Office - 01752 344444 Plymstock Office - 01752 482481 Saltash Office - 01752 845488 Shaldon Office - 01626 873757 Sidmouth Office - 01395 578444 St Ives Office - 01736 793300 Taunton Office - 01823 351351 Teignmouth Office - 01626 777123 Torquay Office - 01803 311622

PenzanceHelston

St. Ives

Hayle

Camborne

Looe

Liskeard

Callington

Newquay SaltashPlympton

Plymstock

Plymouth

Brixham

PaigntonTorquay

Buckfastleigh

TeignmouthNewton Abbot

Bovey TraceyExmouth

Budleigh SaltertonSidmouth

HonitonCrediton

OkehamptonExeter

St. Thomas

Taunton

Shaldon

Devon

Cornwall

Somerset

Head Office

Southernhay


New Homes Corporate Brochure

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