New Heights Brewing Company
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Transcript of New Heights Brewing Company
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New Heights Brewing Company Brand Style Guide
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Mission StatementNew Heights Brewing Company is a modern, Los angeles based
brewing company aiming to provide rich and flavorful brews for the
men of today. With flavors like Raspberry Wheat ™ we affirm that men
can enjoy other flavors in their beer along with hops and barley. We
have taken a traditional favorite and put our own twist to it. With that
said, put down your axe, take your hard hat off, sit back and enjoy an
ice-cold New Heights brew.
Christian Alvarado | Applied Branding | 3
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2012 New Heights Brewing Company Design ElementsLogo & Bottle Label
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Christian Alvarado | Applied Branding | 5
Typefaces
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abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Sreda
Geared Slab
BlanchCaps Inline
Silverfake
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Stationary
Christian Alvarado | Applied Branding | 7
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Stationary • Letterhead/ Buck slip
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Christian Alvarado | Applied Branding | 9
Stationary• Envelope/Business card
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Brewery
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Brewery • Outside
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Christian Alvarado | Applied Branding | 13
Brewery• Inside
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Merchandising
Christian Alvarado | Applied Branding | 15
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Merchandise • Keychain/Football/Notepad
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Merchandise• Apparel
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Merchandise • iPhone Case/ Coasters
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Merchandise• BottleMerchandise• BottleMerchandise• BottleMerchandise• Bottle
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Advertising
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Advertising • Full-page Ad
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Advertising• Outdoor
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Company Vehicles
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Company Vehicles • Semi-Truck
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Christian Alvarado | Applied Branding | 27
Company Vehicles• Promotional Team Vehicle
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Copyright ©2012 New Heights Brewing Company. All rights reserved. The New Heights Seal logo and the New Heights Beer Labels are the registered trademarks of the New Heights Brewing Company.New Heights™ does not permit anyone outside of the company to make trademark use of its trademarks and logos.
New Heights™ does not object to your making descriptive, non-trademark use of its name (but not logos), provided that the use is not likely to cause confusion, mistake, deception, or create the false impression that you or any other non-New Heights™ entity or its product is affiliated with, connected to, associated with, approved by, or sponsored by the company.
Use of New Heights™ trademarks must comply with the terms of use and copyrights and trademarks usage described herein and in the New Heights Logo and Graphic Usage Guidelines. To request a copy of the guidelines, email [email protected]
Concept & Design by Christian Alvarado