New Hampshire Dance Institute

Paul Drennan

Sean Nadeau

Lindsey Tishler

Brooks Johnson

Ellen Plastridge

Alison Considine

Marabeth Farmer

Problem Statement

• New Hampshire Dance Institute needed a new marketing look for their non-profit organization. They needed materials that would present their program in such a way that individuals and companies would want to contribute funds.

Objectives

• Gather information about NHDI and their program.

• Create a promotional package for NHDI to present to companies

• Create a new logo

• Create an updated brochure

Methodology

• We researched NHDI thoroughly by answering specific questions provided by our faculty advisor.

• All of the team members attended at least one NHDI class to observe the NHDI program in action.

• Then, we broke into two groups, the graphic team and the text team.

• The graphic team worked on creating a new logo while the writing team worked on writing the text for the brochure.

Methodology Cont.

• The group then presented all the ideas at an NHDI board meeting for input from board members.

• We presented brochure cuts, 3 different stationary samples, wording for the brochure, testimonials, and pictures

• All of this information provided us with what we needed to create our final product.

Assumptions

• Material created will be used in the near future to reach potential donors.

• NHDI will use the new logo that we will create.

• All stakeholders will provide ample input for materials created.

Limitations

• Time constraints

• Finances

Discussion

• We designed this brochure specifically to help fulfill NHDI goals for fundraising by using a well designed and executed brochure.

• They wanted something fun and eye catching. We gave them a selection of three different color schemes, and they chose the purple and orange.

• We created an eye catching half moon cut in the brochure that will set NHDI’s brochure apart from other brochures.

Conclusion

• All promotional material was presented to the board and received their approval.

• The board values our work; they demonstrated this by applying for a grant that would provide funds to print the materials we have created.

Recommendations

• NHDI should implement the material created by the SBA team

• NHDI should evaluate the material after a one year period

• NHDI should continue to test new ideas