New Google+ Features

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Getting Your Military Unit on Google+

Google Confidential and Proprietary

Today’s agenda

Google+ update

Creating your Google+ Page

Share: building connections

Promote: growing your audience

Measure: gaining insights

For the Military

The Basics

Over 170M users

Billions of items shared every day

Hours are spent in hangouts

+1 buttons on over 1M sites


Get closer to your audience

Real conversations with the right people

Inspire followers to recommend new ones

Tell your Soldiers’ story in innovative, new ways

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Create

For the Military


Step 1: Log into your Gmail account For the Military


Step 1: Log into your gmail account For the Military


Step 2: Head to your Google+ Stream For the Military


Step 3: Create your Google+ PageFor the Military

Creating a new Google+ page

1. Hover over “More” and select “Pages”

2. Click “Create new page” button


Step 4: Upload photos, videos, infoFor the Military

2. In the cover photo editor, choose either a panoramic cover photo or the scrapbook photo template

1. Go to your profile and click either “Edit profile” or hover over the scrapbook and click “Change cover photo”

Posting and editing scrapbook cover photos



4. After selecting a photo to upload, you can resize and edit the selected photo

5. Click “Save” to preview the new panoramic cover photo then click “OK” to post the photo to the page’s profile

3. After clicking the panoramic cover photo template, you will be able to upload a panoramic cover photo



Sizing your profile and scrapbook cover photos



For the MilitarySharing photos

Create photo scrapbooks on your Google+ Page.

The U.S. Navy’s scrapbook, “Navy Expeditionary Forces” shows Sailors serving around the world.

Followers can +1 and comment on photos.

The U.S. Army shows Soldiers in Grafenwoehr, Germany conducting a Situational Training Exercise.

Share photo updates with followers.

3rd Brigade Combat Team, 82nd Airborne Division announce their NCO and Soldier of the year.

Google+ has one of the richest photo sharing platforms on the web.


Be creative! Here is a look at a few…For the Military


Be creative! Here is a look at a few…

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For the Military


Be creative! Here is a look at a few…For the Military


Share & Engage

For the Military


Segment your audience using Circles

Once people add your unit to their Circles…

You can add them to Circles of your own, segmenting your audience

For the Military

Veterans Families Supporters


Intel asks, “Which Circle are you?”For the Military


Early Risers

Study Groups

More relevant conversationsFor the Military


Hangouts

For the Military

Building more personal relationships


For the Military

What are Google+ Hangouts?

Be closer to yourfriends and followers


Hangouts engage your audience For the Military

With Google+ Hangouts, you can…

Broadcast and record your conversations

Watch YouTube videos together

Share screens

Automatic focus-shifting

Review and collaborate on Google Docs


Hangouts engage your audience For the Military

Innovative uses for Hangouts

Chat with friends and family

Host remote FRGmeetings

Hold a virtual pressconference

Teach and learn


Creating a HangoutFor the Military


Starting upFor the Military

Send out invitations…

Name your Hangout…

And you’re ready to go!


How do people find hangouts?For the Military


Watch at your convenienceFor the Military

http://www.youtube.com/watch?v=eeTj5qMGTAI&feature=channel_video_title


Hangouts on AirFor the Military


Customize your HangoutFor the Military


Navigating your HangoutFor the Military


Promote and Manage

For the Military


Start by spreading the word

X

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Measure your impact across the web.

Identify influencers with Ripples. + See your posts spread across Google+, who’s sharing and re-sharing your

content, and whose opinions matter. This can be vital in helping identify your community’s influencers.

+ Social analytics

Find out who your constituents are and what they like with Social Analytics. + See aggregate, demographic information about the Google users who have +1’d and

shared your content.

+ Ripples

For the Military

Toggle to your unit identityFor the Military

1. Click your profile picture or name in the Google Bar to activate the account switcher

2. Under your account information is a list of all the Google+ pages you own or manage. Click the name of the Google+ page to switch to that page

*You can also switch pages by hovering over or clicking on the Pages icon on the lift navigation ribbon

Pro Tips

Use Circles to tailor your message to specific audiences

Hashtags “#” allow you to track conversations

Take advantage of Hangouts on Air to let families remotely participate in unit events and meetings

Adapt your strategy; Be flexible.

For the Military

New Google+ Features

Technology

Transcript of New Google+ Features