Autumn & ChristmAs 2012

new ProduCts

Yankee Candle® The Affordable Luxury That Makes Every Day SpecialWhether it’s celebrating seasonal traditions with family and friends or just enjoying a quiet moment alone, Yankee Candle® helps create the perfect atmosphere.

One of the world’s most renowned brands of premium scented candles, Yankee Candle has a deep, uniquely personal relationship with our customers because we share their passion for fragrance.

From the American craftsmanship to the natural fragrance extracts, it’s a commitment that they can count on us to make their day a little brighter and more enjoyable with their favourite fragrances … every time.

For many of our customers, that makes us more than an affordable luxury. It makes us an essential part of their lives.©2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.

Dear Yankee Candle® Customer

I am delighted to introduce to you the wholesale catalogue for Autumn and Winter 2012. We have fantastic new fragrances, new

products and Trend Collections to ensure we are always offering the loyal Yankee Candle® consumers something new to fragrance

not only their homes but their surroundings – wherever they are.

We have decided to call the core Yankee Candle® consumer “Lisa”. Research tells us that her average age is 40 years old and typi-

cally she will have children, a nice home, maybe a pet plus an above average income. She is loyal to the brands she trusts. She wants

to enjoy her shopping experience. “Lisa” is constantly looking for her favourite brands whilst she is shopping and will be looking for

exciting new additions to purchase.

By understanding seasonality, market trends, the consumer mindsets and drawing from our extensive knowledge and continuous

research, we give you the information to ensure your customers are selling the right products and fragrances at exactly the right

time. For the autumn and winter months, Food and Spice fragrances and of course, Festive fragrances should be the focus of your

fragrance mix.

The Trend Collections are also great way to introduce a new and fresh look to your store. As they are Limited Editions, the new-

ness instore can be highlighted with outpost displays teamed with props and POS to really draw attention to the products.

A sure way to capture sales to give the consumers a fantastic shopping experience. To achieve this the key points to remember

are: ensure merchandising and displays are eye catching, informative and tidy! Always add newness to your offering with new

products and fragrances and ensure you are knowledgeable about the brand you are selling. The consumer needs reassurance they

are purchasing a quality brand. In addition, promote the brands and products that you stock. Yankee Candle® do great popular

promotions beneficial to retailers and consumers alike including Fragrance of the Month and Buy One Get One 50% off.

The above is the perfect recipe for selling success!

Yankee Candle® is fulfilling its promise with the new innovations and fragrances as the seasons change. Once this is delivered

to your store, the shopping experience is down to you, the retailer to ensure maximum sales. Obtain the correct merchandising

techniques and supporting POS, which can be downloaded from the Marketing Toolbox. With this fantastic combination, the

brand will continue to grow and “Lisa” will keep returning to your store to purchase the brand that she has grown to love and more

importantly trust.

Yankee Candle® is the must have affordable luxury for consumers and their homes – we will continue to deliver product excellence

giving retailers and consumers the best possible experience from a brand.

Enjoy!

Clive Harper

CELEBRATE new SCEnTS FOR AuTuMn

BLISSFuL AuTuMnReminiscent of crisp autumn air with orchard fruit breezes … blissfully brisk and woody.

CAMOMILE TEAThe wonderfully soothing aroma of camomile and honey steeped with tea leaves and a touch of citrus zest.

HOnEY & SPICEGolden nectar and sugar cane mingle with cinnamon stick and cocoa to create this gourmand concoction.

RED VELVET

A most decadent creation of creamy frosting atop moist cake and a touch of brown sugar. So very sweet!

Inspired by fond memories of autumns past …

a stroll through the orchard, the warm

comforts of home, and indulging in

favourite sweet treats.

APPLE & PInE nEEDLEPopular pine gets a fruity twist as crisp apple notes are combined with pine needle, cypress and cedarwood.

CRAnBERRY ICERefreshingly tart and sweet! A cool, stimulating rush of frosty red fruits bursting with a tangy sweetness.

SuGARED APPLEA deliciously sweet apple treat … a perfect recipe of juicy apples sprinkled with sugar and vanilla.

CELEBRATE new SCEnTS FOR CHRISTMASFresh inspirations … traditions take on new appeal as popular

seasonal elements are brought together in surprising combinations.

SnOW In LOVE Fall in love with this delightful blend of creamy, comforting woods and wintry powder freshness.

new! WITH-A-T WIST ROOM FRAGRAnCER introducing a décor-friendly air freshener that offers attractive sales opportunities!

What she’ll LOVE:· Designed to fit with her home décor

· Innovative delivery system – just twist cover to control fragrance flow

· Six great fragrances to choose from – Fluffy Towels, Fresh Cut Roses, Lemon Lavender, Midnight Jasmine, Pineapple Cilantro, and Pink Sands

Why she’ll love it:· Décor-friendly – doesn’t call attention to odour problems; don’t have to hide it

· Can adjust fragrance flow to fit the need

· Provides up to 30 days of true Yankee Candle® fragrance

· With no flame or liquid to spill, it can be used anywhere

new! SCEnT-PLuG™ new base unit styles will electrify sales with more choices at a lower price!

What she’ll LOVE:· new base units available with decorator shades in six different colors

(Sea, Spa, Sun, Ivory, White, night)

· More choices in selecting style and fragrance

· Lower perceived price

· More fragrance choices with 6 new, true-to-life Yankee Candle® fragrance refills – Beach Walk®, Black Cherry, Garden Sweet Pea, Lemon Lavender, Midnight Jasmine, and Vanilla Lime

Why she’ll love it:· new electric base units come without fragrance oil,

so it’s easier to pick the fragrances she wants

· new shade colours and patterns offer more options to fit her decorating style

6 new DECORATIVE SHADE BASE unITS!

SEA SPA

nIGHTWHITE

Sun IVORY

PERFECT PILLARS new fragrances for Autumn & Christmas! For the Perfect Décor! Perfect Pillars enhance any décor – classic to contemporary –

with the ideal combination of height, color and true Yankee Candle® fragrance in a clean glass design

What she’ll LOVE:· True-to-life, long lasting fragrances from beginning to end

· Smooth wax blend

· Contemporary, décor friendly design, including brushed metal lid and removable label

· Classic style of a pillar

· Coordinates perfectly with our tumbler can dles to create striking, contemporary candlescapes

· No dripping wax – no mess

· New fragrances available for Autumn – Cinnamon Stick, Home Sweet Home®

· New fragrances available for Christmas– Sparkling Cinnamon, Cherries on Snow®, Christmas Cookie (Also available in NeW 19cm size!)

Why she’ll love it:· Two sizes of pillars and 3 sizes of tumblers in a variety of fragrances offer endless candlescaping options.

· Made with the finest ingredients, including natural fragrance extracts

· Traditional 7.6 cm diameter ensures fit in pillar accessories

· Safer to use than traditional pillars in candlescaping

TWo SizeS of pillArS ANd

3 SizeS of TuMblerS !

new siZe 19 cm Tall!

Yankee Candle® marketing toolboxat www.yankeecandle.co.uk

• Easily find the information that matters to you. Search, view or download documents … easily and efficiently.

- Electronic catalogs- Online order form- Merchandising tips - Planograms - Product photography- In-store signage- Logos and more

MARKETING TOOLBOX

Solutions to help your sales grow! Fast, easy and free access to all things Yankee Candle® — photography, signage, planograms and more!

“ the marketing toolbox is a fast, effective, and simple way to build circulars and bulk emails. we even use the images to support our social networking!”

– Sarah Browne, Perfect Gifts, Manchester, UK

YAnkee CAndle (euroPe) ltdCAbot PArkPoPlAr wAY eAstAvonmouthbristol. bs11 0Yhunited kingdomtel: 00 44 (0) 1454 454 500Fax: 00 44 (0) 1454 454 510email: sales@yankeecandle.co.ukwebsite: www.yankeecandle.co.uk

©2012 the Yankee Candle Company, inc. All rights reserved. entire text, photographs, and packaging are copyrighted subject matter belonging to the Yankee Candle Company, inc. no portion may be reproduced without prior written approval.

Certain restrictions may apply; applies to select candle product only; see store for details.

50 %of f

Fragrance of the Month

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