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Research on:How Popular is Nasi Katok
among the UniBridge Students
AMAL ZAIMAHADI KHAIRUN NORINSAN
SITI NURJANNAHMOHAMMAD HAFIZ
NORAFIQAH
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Introduction
Objective: To know “How popular is Nasi Katok among the
UniBridge Students.”Brief history:- Most countries have signature food- Including Brunei – Nasi Katok is the famous
Bruneian dish nowadays- Nasi Katok consists of hot rice, sambal and a piece
of chicken
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• What makes the dish so special is not the dish itself but the story behind it
• Customers who love to search for midnight meal will literally knock the doors of a food outlet and get the owner out of the bed
• This is where it starts as ‘katok’ means knock and ‘nasi’ means rice
• So, there you have it, “KNOCK FOR THE RICE!”
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• Now, branches of Nasi Katok Stalls were set up, found everywhere in Brunei
• Examples of Nasi Katok – Nasi Katok Mama, Nasi Katok Kaka, Nasi Katok Jerudong, Nasi Katok Jangsak etc
• In short, Nasi Katok is the most easily available meal in Brunei
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How many males choose to eat Nasi Katok?
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How many females choose to eat Nasi Katok?
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Choice of Sambal
0
10
20
30
40
50
60
70
Sambal Biasa Sambal Pedas Sambal Campur
Percentage.of
people
Type of Sambal
Male
Female
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Special Requests
0 20 40 60 80
More sambal
Type of chicken
No special requests
Percentage of people
Type
of
requests
Female
Male
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Graph showing the reasons why people buy Nasi Katok
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Graph showing the reasons why people buy Nasi Katok
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Recommendation
• Diversification of Nasi Katok to set their stall apart from others.- A bigger proportion of chicken- Varieties of sambal recipes. (e.g. spicy and non-spicy.)- Different recipes of chicken, not solely depending on fried chicken.- More types of sambal. (e.g. Sambal tahai, anchovies and chili paste)
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Conclusion
• In conclusion, we found out that the majority of the UniBridge students do like eating Nasi Katok.
• Through the survey, we can conclude that people love to eat Nasi Katok due to 4 important factors:
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• 1. Cheap price2. Accessibility (strategic location, near to homes) 3. No time for cooking4. Craving• Nasi Katok is a business that is easy
to get into and therefore competitions are also high. However, it is also a short way to get profitable income