NEW EXECUTIVE

DIRECTORSTRAINING WORKSHOP

Asheville, North Carolina May 18, 2013

Welcome to the Profession

You hold one of 142 positions in the 12-state region.

If you want it to be, it can be one of the most satisfying and fulfilling public administration positions that you could ask for

To be successful, you must have multi-faceted skill set

You must realize that your decisions and actions not only effect your own council and region…it effects your entire statewide network of councils, and in some cases, beyond

Your Arena

Regional councils are political entities that must function politically to be highly effective, yet they must also act in a non-partisan manner.

Regional councils are sometimes less bold in structure and authority than a region’s needs might warrant, yet more advanced than area politics comfortably accept.

What did you or will you inherit?

Who did you follow?

What kind of budget did you inherit…what % of your budget comes from local government dollars?

What is your staff’s temperature?

How do you gauge your owners commitment to your council?

Where does your council stand with the public and private leadership entities in your region…

What did you or will you inherit?

What has been your biggest surprise since you sat down in the big chair?...what do you perceive it might be if you haven’t sat down?

What concerns do you have as the executive director or do you have as you prepare to step into the position?

Seven Significant Issues Facing Regional Councils

Relevance

Convener of the Region

Ownership and Governance

Relationship with Local Governments

Relationship with State and Federal Governments

Statewide Uniformity/Capacity

Public Relations/Image

Relevance

Does your phone ring?

Are you at the table with your region’s public and private sector leaders on major regional and/or local initiatives?

Far too often local governments have no idea what the councils are doing or that they are not performing any function really relevant to the needs of the local government.

Relevance

Councils are not always responsive to local government’s needs or being involved in initiatives or programs that are of immediate benefit to the local governments

Disengagement?

Convener of the Region

Fostering leadership, being proactive, and making sure that the region’s true leaders, both public and private, are involved in a council’s mission and activities enable a regional council to be thought of as the convener of a region; as the forum if you will, a gathering spot, where the blueprint for the region’s future is addressed.

Convener of the Region

Are you fostering regional collaboration between local officials, plus public, private, non-profit, civic and philanthropic leaders?

There is a need for the councils to become the convener or forum for their region to come together to discuss area key issues and concerns.

- Councils must realize that they have to be a player in the region’s activities (not the only player reference to the mention of specific purpose regional entities springing up). If councils were seen as they were intended to be – the convener, the regional forum – perhaps not as many regional efforts would be taking place without their participation.

Convener of the Region

There is a need for more meaningful public and private sector input and involvement into issues facing regions.

- Local officials, for the most part, have a very difficult time looking past the next election, and in many cases, participate at the regional council out of local government self-interest and not for what is best for the entire region.

Ownership/ Governance

Who owns regional councils? Enabling legislation or executive orders putting councils in business for the most part, lay out regional councils as entities of local government. Ownership, however, in the minds of local governments, board members and the public, AND Regional Council Executive Directors, is not always so clear.

Find out who owns your regional council and make sure that they know it.

Ownership/Governance

Does your enabling legislation and/or executive order limit your role and functions?

Is your board structured to attract the “movers-and-shakers” of the region?

Is your regional council structured to take a “holistic” approach to regional development and overcome program stovepipes and turf battles?

Relationship with Local Governments

Most regional councils, by law or executive order, are established as voluntary councils owned and governed by local governments

HOWEVER, in many cases local officials:Are unaware of regional council functions &

programs

Do NOT realize regional councils are set-up to serve them

Do NOT consider themselves as owners and operators

Relationship with Local Governments

It is important for locally elected officials to have a complete understanding of the relationship between their local government and that region’s regional council.

- “Since local elected officials were not elected to serve the regional council as they were city or county government, they, for the most part, do not accept ownership and more importantly, accountability for the regional council.”

- “When they condemn their council, they don’t realize they are condemning themselves.”

Relationship with Local Governments

Obviously, a major portion of membership is funding. Even though regional councils are “locally owned,” a staggering percent of the funding of councils does not come from local sources. Much of the funding comes from federal and, to varying degrees, from state sources.

- “Local governments receive the greatest benefit from the council and fund them the least of all funding sources.”

- “Local governments need to decide what the council should be and if they are willing to make the financial commitment to make them work. There is no doubt, the answer should be absolutely ‘yes’.”

- “Decide what’s important instead of developing a work program based on funding to keep the doors open.”

Relationship with State and Federal Governments

During many of the current legislative sessions of our region, funding to regional councils has been cut, sometimes drastically. Councils must find multiple opportunities to show their relevance and dollar saving ability to help the state address key issues. If not, what will be the councils’ future?

Regional councils must try to improve relationships and

outreach with: Governors, state legislators and senior staff

State departments and agencies

Congressional and agency officials at the federal level, including

political and career staff in the field and in Washington, DC

Relationship with State and Federal Governments

In working together on a statewide basis, it is going to be important for both rural and metro councils to understand each others’ needs and that they have more in common than they want to admit. This is also very true within individual councils where sometimes the urban center of a region does not see the benefit of “serious” council participation; and, where the areas outside the urban enter don’t believe they need the urban participation. A viable region needs the teamwork of both.

Uniformity/Capacity

In every state the statement was made more than once that the lack of operations, size, and capabilities of individual councils was a serious barrier to the success of councils as a statewide resource.

State officials participating in meetings were advocates for their states’ councils as mechanisms for their departments to carry out a statewide mission but said, until there are “minimum standards” established for every council, they cannot use councils in statewide efforts.

Uniformity/Capacity

Is your state association tackling issues: Common skill sets and staff capacity (including

sharing staff expertise)

Peer accountability and mentoring

Multi-region collaboration, including joint program delivery among regional councils

Statewide outreach and branding

Professional development training and mentoring, including financial management

Public Relations/Image

The identity crisis that exists among most councils is, for the most part, self-inflicted. From the beginning of councils, most executive directors and staffs felt that since the councils were owned by a region’s local governments, their boards and the local governments should get all the credit for anything positive that resulted for the staff’s efforts. In fact, until the importance or relevance of a council is questioned, its accomplishments are not known.

Public Relations/Image

Tradition of “behind-the-scenes” player

Can NO LONGER afford to be “silent partner”; Still put elected officials in public view, but also market accomplishments, resources and roles

Image is/can be a real impediment for regional councils at federal, state and local levelsToo often, we let others define who we are!

Public Relations/Image

You must make the effort and set standards Place a high priority on professional

image Develop internal capacity or outsource for

expertise Focus on “real world” outcomes, not process Conduct focus groups to gain feedback

Public Relations/Image

What is the external image of your council? Respected and valued visionary for the region Place to bring together public, private and nonprofit

leaders to advance regional goals

“Go to” resource for understanding, tapping into and securing public investments and resources

Reliable program administrator of public funds

Valued technical assistance provider / issue expert on broad range of issues

Public Relations/Image

The state government, local governments, the public and the councils themselves perceive that councils are incapable. In some areas, this was credited continuously as being one of the reasons that states have created additional entities for specific purposes (e.g., economic development) and by-passed the existing councils.

Image is cited as a real impediment to councils participating as major players in all areas of regional impact or to their ability to assure its role as conveners of their regions.

- “Councils need to understand their own role and express it to the Governor, Legislature, and local officials.”

- “Councils need to do a better job of telling their story.”

Use Your SERDI Network

Only comprehensive regional association for professional development, technical assistance, and mental well-being support in the United States.

Reach out to the SERDI Family.