Paola Ghione Via Piffetti 27, 10143 Torino

Email: ghionep@gmail.com / paola.ghione@highmarketing.it,

Ph: +39 3383712836

LinkedIn: http://it.linkedin.com/in/paolaghione

Seeking challenging assignments preferably as

Business Analyst, Marketing Strategy Manager, CRM Manager or Marketing Manager

Profile Snapshot

A competent professional with over 10+ years of dynamic experience in strategic and operational marketing, statistical

and process analysis, in handling with various ERP, in the construction and maintenance of databases, in collaboration

with IT to face issues affecting the systems, in programs for the marketing automation, in CRM and business analytics.

Covered role within the Organization such as: CRM Manager, Marketing Manager, Market Analyst, Market research.

Motivational leader, persuader and lobbyer showcasing strong interpersonal skills while contributing to ‘best business

solutions’, as per company and corporate governance procedures.

A capable team leader with proven experience in motivating workforce; imparting continuous on job training for

accomplishing greater operational effectiveness/ efficiency.

Experienced in developing and implementing installation team organization using company and as well contracted

personnel to ensure smooth operations.

A capable team leader with focus on achieving strategic organizational objectives through a team centric approach

An effective leader with excellent communication, analytical, team building & relationship management skills.

Experienced in providing support to all departments in our organization and team-working.

An “ideas person” that challenges traditional ways of conducting business and is willing to take on calculated risks.

Have good business sense and financial planning, marketing skills, strategy development and implementation.

An enterprising leader with abilities in leading multi-skilled motivated teams to achieving organizational goals and

industry best practices.

Daily involve in problem solving, research and development, and business management, strong analytical skills.

Achieved service delivery excellence by streamlining, simplifying & improving the respective processes, leveraging

best practices and enhancing architecture and delivery organization.

Articulate communicator who can fluently speak the language of both people and technology, blending technical

expertise with interpersonal skills while interacting with the cross-functional teams, customers and stakeholders.

AREAS OF EXPERTISE

Risk Assessment

Developing and implementing strategies

Planning

Audit & Compliance

Team Management

Result Oriented Performance

Continues Improvement

Development, administration and management

Business intelligence

Implementation

Workflow processes

Ability to Prioritize

Time Management

Operations Management

Documentation & Control

Supervisory Skills

PROFESSIONAL EXPERIENCE

KENT ITALIA s.r.l 2014 - 2016

Multinational company in the chemical industry

CRM manager and European data quality project manager

Coordinate some CRM European projects

Manage customer analytics

Segment management and to manage the profitable clusters

Manage customer relationships together with the sales force

Run internal training on CRM activities and marketing campaigns

Measure customer based actions or other campaigns to build customer value

Check effectiveness of marketing strategies by reviewing marketing results and takes corrective action to guarantee

that the achievement of marketing objectives hit targeted goals and within designated budgets.

Reviews and evaluates market research and adjusts marketing strategy to meet changing market and competitive

conditions.

Since May 2015, I was also involved in the big project of Data Governance with the following tasks.

Document current status for data, forms, templates, tools and processes for customer and campaign master data

Optimize JDE/WOE interfaces and cust./camp. master data model

Establish standards, rules, templates, processes and quality benchmarks for customer and campaign master data

Define data maintenance process, forms, templates

Proceed data quality controlling

Provide a Data Governance handbook

Manage roll-out and to provide training

Manage data cleansing and capture with data stewards

Establish a new industrial segmentation, review the automotive segmentation and a new procedure to enter this

specific customer data

MENOPERCENTO 2013-2014

Digital start-up

Worked as consultant for I3P, the Innovative Enterprise Incubator at the Polytechnic of Torino and devoted most of my

time and energy to Meno Percento, a digital start-up for which I ran the following program

Prepare a strategic plan and to segment the market

Analyze the digital product features and deal with service and functionality improvements

Targeting and positioning

Provide presentations suitable to the various targets

PR

Create prospect list of the big players

Negotiate trade relations

Rewrite the business plan

Look for investors /clients (Banks, large groups)

Achivements

Trade agreements have been reached with dozens of associations and employee recreational clubs which

bring dozens of thousands of potential users.

ALTAIR ENGINEERING s.r.l. 2012

Multinational company focused in engineering software

Marketing and Communication Emea Manager

Find out prospect lists

Organize events

Analyze the industries, the competition and our demand in the Italian market

Reorganize the storage and the communication of the brand identity material in the company

Lead the contact with suppliers and the American staff to rebuild the office ornaments according to the new brand

identity

Run the contact with the suppliers of a global event held in 2013 with the communication proposition consistent with

the new brand image

Rebuild the relationships with the corporate and with Europe offices after an absence of marketing

Accomplish PR activities with associations and institutions

Carry out sector analysis and loyalty and development strategy (especially automotive industry driven by the Italian

key player that is FCA)

Achivements

Rebuilt the entire information flow between Italy and the rest of the world, I set the procedural flow for the

realization of an event, I set the contacts of all the stakeholders involved in our events, I renewed the office

layout and graphics and I increased the supplier and prospect database (about 1,300 suspect + 3,000

prospect, making the e-mail available for each name)

VIA LIBERA s.r.l. 2011-2012

Marketing and Communication Manager - Key Account Italia

Develop a strategic and operational marketing plan

Develop a loyalty and customer satisfaction strategy

Analyze and test the project to shift database from Excel/Access to AS400

Draft a customer satisfaction survey and telephone interviews to all customers

Develop a web marketing plan and a brief for the project site

Choice providers for the creation of the site and finding / negotiating their proposals

Project for the newsletter and choice of suppliers

Organize the archive of corporate-identity material

Create workflows (Flowcharts) to coordinate the suppliers and the employees the previous activities

Coordinate sales force.

Develop, to implement and to start the monthly newsletter

Supervise the website development with a web agency

Choose online stock of images, pictures and photos for the newsletter and the website

Analyze and to measure the CS survey figures

Find and to develop prospects lists for sales dept.

PR in associations, institutions and other organizations to extend the reputation of my company and its services

Achivements

Strengthening of prospect lists, new documentation for the sales force, new communication strategy

highlighting the opportunities of our services, strategic analysis by identifying the most appropriate marketing

mix to improve brand awareness and increase sales, identification of internal process flows to every new

business and office organization, creation of newsletters, training the person in charge and subsequent

coordination, study and implementation of the site. The final result was opening the company to the market,

bringing it closer to its target and forming an open and more competitive mind: at last, the satisfaction of the

customers and of the internal staff.

ACOVES – Association for the defense of the rights of motorists 2010-2011

Head of Marketing and Communications

Identify the target market and to analyze competitors and their marketing strategies.

Define customer segments, to target some of them and to lead marketing campaign focused on each target.

Build strong relationships with some key stakeholders, getting a good return of image and favorable and spontaneous

publicity.

Achivements

The association has doubled the enrollment of individual motorists in a few months and it obtained business

customers which Acoves did not have before

AUNDE ITALIA S.p.A. 2008 - 2009

Multinational Company in textile industry for fashion and automotive application

International Outbound Logistics and Sales Manager

Manage the inbound logistics planning, the delivery timing with foreign suppliers (especially Spanish speaking area)

and the customer relationships within the logistics function

Support in the commercial

Analyze the inbound supply flow and manage the MRP process

Analyze the ERP to find a solution for the logistic problems

Achivements

Improved response times and problem solving between customers and internal and external suppliers of the product.

Overall improvement of trade relations

EUPHON COMMUNICATION S.p.A. 2003 - 2004

Subsidiaries Mediacontech dealing with the organization and installation of the equipments used for the events

Sales Manager

Lead the sale and rental of audiovisual and multimedia devices.

Together with my head, to follow the realization of events during the equipment and physical structures selection

Organize events for FCA.

BITRON VIDEO S.r.l. 2001 - 2002

Automotive company, inside Urmet Group, which manufactures intercoms and video intercoms

Export Manager

Develop the French market and to manage relationships with distributors in France

Find information about foreign markets unknown by Bitron Video, in order to extend its business in the word

Develop new procedures and coding to manage the new markets and customers and implement them into the

database and the ERP Sap

Training for Sap that was introduced shortly before my recruitment

Achivements

Improvement of relations with the French distributors and increase of French market share

(especially regarding high-income target) and conquest of the Chilean market by concluding a

contract with a major national distributor of electronic Instruments

DELPHI AUTOMOTIVE SYSTEMS S.r.l. 2000 - 2001

Multinational company, leader in the automotive industry

Project Manager to run the migration from MMX to SAP

DELPHI AUTOMOTIVE SYSTEMS S.r.l. 1998 -1999

Multinational company, leader in the automotive industry

Logistic/purchase Manager and Project Manager for the migration from AS400 to MMX

DELPHI AUTOMOTIVE SYSTEMS S.r.l. 1995 - 1998

Multinational company, leader in the automotive industry

Sales Assistant

FRANCOROSSO INTERNATIONAL S.p.A. 1990 - 1995

GENERALI ASSICURAZIONI S.p.A. 1988 - 1989

EDUCATION &CERTIFICATIONS

Master in Marketing and Communication, 2008

Economics University in Torino (110/110)

Business economics with a specialization in marketing, 2006

High school diploma, 1985

‘Liceo’ Gobetti of Torino specialized in scientific studies

PERSONAL PROFILE

Nationality : Italian

Date of Birth : 22nd

March 1966

Languages : English , French and Spanish