Key Note Speakers:

Sponsored by:

6th – 7th June 2013Sheraton Roma Hotel & Conference Center, Rome/Italy

Damien DeleplanqueCEO Groupe AdeoFrance

John Gillam Managing DirectorBunnings GroupAustralia

Renzo TaalSenior Vice PresidentPhilips Netherlands

James C. Stephen President & CEO Weber-Stephen Products Co.USA

Henning von Boxberg President Bosch Power ToolsGermany

Rinat MuhametvaleevCEO, Trest SCM/StroyarsenalRussia

Paul MartinCEO Planet RetailUK

Carlos WulfCEO EASYChile

Paul LoftCEO HomebaseUK

For more information: http://fe-kongress.cvent.com/globaldiysummit

The Premier Global Event for International DIY-Markets

+ Global DIY 2013 International Congress Exhibition

+ Store Touron 5th June 2013

+ Get-togetheron 5th June 2013

Laurie Altman Vice President & General Manager 3M USA

Powered by

Cédric Ducrocq CEO Dia-Mart GroupFrance

Richard WolffCo-founder and COO Javelin GroupUK

Alastair BruceDirector GoogleGermany

2nd Global

DIY-Lifetime Award 2013

Highlight

And the winner is ...

Prof. Manfred Maus, Co-founder and former CEO OBI

Laudatory speech by

Sir Geoffrey Mulcahy, Former Group CEO Kingfi sher

DIY-SummitDIY-Summit2 0 1 3

2nd Global

Ian CheshireGroup CEO Kingfi sherUK

Sergio GiroldiCEO OBIGermany

Specialguest:

Global DIY 2013International Congress Exhibition

Store Touron 5th June 2013 in Rome

Multi-Channel –

The changing face of home

and garden improvement

Ibrahim Ibrahim CEO Portland Design LondonUK

08:00 – 09:00 Registration

08:30 Opening of the International Congress Exhibition

09:00 – 09:10 Welcome and introduction by the summit moderatorsJohn W. Herbert, General Secretary, EDRA

Ralf Rahmede, General Manager, fediyma

09:10 – 09:20 Presidents welcomeRegis Degelcke, Vice President, Groupe ADEO, President EDRA

Reinhard Wolff, Managing Partner, wolfcraft, President fediyma

09:20 – 09:45 Multi -Channel at Kingfi sherIan Cheshire, Group CEO Kingfi sher, UK

09:45 – 10:10 Multi -Channel at OBISergio Giroldi, CEO OBI, Germany

10:10 – 10:40 The digitally-driven retail revolutionRichard Wolff, Co-founder and COO Javelin Group, UK

10:40 – 11:30 Coffee Break

11:30 – 12:00 Making the web work for youAlastair Bruce, Director Google, Germany

12:00 – 12:30 twitter – engage your customers on twitter twitter (Awaiting fi nal confi rmation)Facebook – more than social networkingFacebook (Awaiting fi nal confi rmation)

12:30 – 13:00 Online retailing in DIY Amazon, NN (Confi rmed – Name of speaker awaited)

13:00 – 14:00 Lunch and Communication

19:30 – 24:00Get-together Sponsored by PhilipsSheraton Roma Hotel

14:00 – 14:25 Multi -Channel at 3MLaurie Altman, Vice President & General Manager 3M, USA

14:25 – 14:50 Multi -Channel at Philips Renzo Taal, Senior Vice President & General Manager Philips, NL

14:50 – 15:15 What to do with your store concepts in a cross-channel worldCédric Ducrocq, CEO Dia-mart, France; Ebeltoft Group

15:15 – 15:30 Conclusion of Multi -ChannelRichard Wolff, COO Javelin Group, UK

15:30 – 16:00 Coffee Break

16:00 – 16:30 Shopping – Get intimate to win Ibrahim Ibrahim, CEO Portland Design London, UK

16:30 – 17:00 My story – The building of Groupe ADEODamien Deleplanque, CEO Groupe ADEO, France

17:00 – 17:10 Summary of the dayJohn W. Herbert, General Secretary, EDRA

Ralf Rahmede, General Manager, fediyma

18:00 – 19:00 Bus transfer to Villa Miani

19:00 – 24:00 Gala evening at Villa Miani Rome

Festive presentation of the 2nd Global DIY-Lifetime Award

And the winner is ...Prof. Manfred Maus, Co-Founder and former CEO OBI

Laudation Sir Geoffrey Mulcahy, former Group CEO Kingfi sher

5th June 2013 Evening

6th June 2013 Morning session

Multi -Channel

6th June 2013 Afternoon session

08:30 Opening of the International Congress Exhibition

09:00 – 09:10 Welcome address and introduction byRalf Rahmede, General Manager fediyma

09:10 – 09:40 Market and business evolution in Australia and New ZealandJohn Gillam, CEO Bunnings, Australia

09:40 – 10:05 Multi -Channel – Building the promise Carlos Wulf, CEO EASY, Chile

10:05 – 10:30 Time for innovation and consolidation in the russian market Rinat Mukhametvaleev, CEO Stroy Arsenal, Russia

10:30 – 11:00 Coffee Break

11:00 – 11:25 A global view – Retailing hotspots from around the worldPaul Martin, CEO Planet Retail, UK

11:25 – 11:50 Changes of DIY during a modest US recovery Mark Herbek, Senior Partner Cleveland Research, USA

11:50 – 12:15 Innovations from barbecue to outdoor cookingJames C. Stephen, President & CEO Weber-Stephen Products Co., USA

12:15 – 12:35 Coffee Break

12:35 – 13:00 A great place to work, a great place to shopPaul Loft, CEO Homebase, UK

13:00 – 13:25 Innovation as key to success in changing marketsHenning von Boxberg, President Bosch Power Tools, Germany

13:25 – 13:50 We may not be big, but we are differentDr. Nektarios Bakakis, CEO Knauber, Germany

13:50 – 14:00 Farewell wrap up by John W. Herbert, General Secretary, EDRA

Ralf Rahmede, General Manager, fediyma

14:00 Farewell Lunch

End of the 2nd Global DIY Summit 2013

7th June 2013 Morning session

Home Improvement Markets from around the world

Innovation, more important than ever

Einhell Germany AG with its headquarter in Germany develops and distributes products for both handymen and craftsmen for home, garden and leisure. Einhell specializes in core com-petences hand held power tools, stationary tools, garden and water techniques and is one of the most innovative suppliers within this branch throughout Europe. With permanent inter-nationalization Einhell follows the global development of its customers. For many years Einhell has focused on innovations and being able to supply a-brand-quality products with the aim to further strengthen and improve its image.

J.W. Ostendorf, based in Coesfeld/Germany, is Europe´s market leader and the specialist in the production of paint and woodcare for the retailers´ brands. Customers of JWO are successful DIY and Trade retailers throughout Europe. From Europe´s most modern production facilities (capacity of 500 million litres p.a.) JWO delivers to more than 20 countries. In addition to sustainable paint and woodcare production, JWO´s business philosophy is to manage and develop retailers´ brands in partnership with the retailers.

3M Construction and Home Improvement Division is a leading global supplier of products and solutions for do-it-yourselfers and professionals. 3M’s brands stand for innovation and trust for consumers and strong marketing and business support for retailers all over the world. Our brands include: ScotchBlue™ Painter’s Tape, Scotch® Tough Duct Tape, Command™ Brand Products, Filtrete™ Home Filtration Products, 3M™ TEKK Protection™ Products, and 3M™ SandBlaster™ Advanced Abrasives.

Werner Co. is the world leader in the manufacturing and distribution of ladders, climbing equipment and ladder accessories under Werner®, Green Bull®, Keller®, Abru® and other licensed brands. Werner also manufactures and sells a line of Fall Protection products and recently acquired Knaack LLC, the leading manufacturer of jobsite, truck and van sto-rage equipment under the KNAACK® and WEATHER GUARD® brands. Backed by over 60 years of product innovation, Werner products are recognised for their durability, quality and safety. All Werner ladders meet or exceed applicable international safety standards for strength and structural integrity. Werner is headquartered in Greenville, Pennsylvania. For more information, visit www.wernerco.com.

Media and Trade Fair Partners:

We would like to thank our platinum sponsors

The congress exhibition offers partners of the building and DIY supply trade the opportunity to present innovative products and solutions.

Take this opportunity to present your products and your know-how to the inter-national top decision makers of the sector and secure your dis-play area today.

Contact: Ralf Rahmede, General Manager fediyma EDRA Kongress GmbHEmail: info@fe-kongress.com

Contact and registration address:fediyma EDRA Kongress GmbHDeutz-Mülheimer Str. 3050679 Köln | GermanyFax: +49 (0) 221 – 27 98 01-20Email: info@fe-kongress.comhttp://fe-kongress.cvent.com/globaldiysummit

Accomodation:The Sheraton Roma Hotel & Conference Center has reserved a block of rooms at a special price for the congress. These rooms are available up to approximately 4 weeks prior to the event.

The link to book a room will be sent to your email account following your registration.

Sheraton Roma Hotel & Conference Center Viale del Pattinaggio 10000144 RomeItaly

Classic room€ 155,– (plus VAT) including breakfast + € 3,– city tax

Club room € 195,– (plus VAT) including breakfast + € 3,– city tax

Registration:The congress reception desk will be open for registration one hour before the congress is scheduled to begin. Participants will be issued with name badges before the congress begins and these will serve as admission to the event.

Congress fee / Booking conditions:Please use the online registration http://fe-kongress.cvent.com/globaldiysummit. The fee for the congress is € 1,695 per person (plus VAT at the applicable rate). Fediyma and EDRA members qualify for the special price: € 1,395 per person (plus VAT). If two or more persons from one company register together, second and subsequent persons will qualify for a 20% discount. The congress fee includes all documentation, refreshments, evening events and lunch.

Upon receipt of your registration, we will send you the confi rmation together with an invoice. Participants will be admitted to the congress only if this invoice has been settled in full prior to commencement of the congress. Notice of cancellation must be received in writing by fediyma and EDRA no later than 28 days before the congress. A cancellation fee of € 100 (plus VAT) per person applies. The aforementioned period applies to the date on which the notice is received by the organisers.

Should a participant fail to attend the con-gress or the notice of withdrawal be received within the 28-day period before the congress commences, he/she will be liable for the congress fee in full. Substitute participants may be nominated at any time. The organiser reserves the right to alter the programme and speakers as may be necessary.

( ) Yes, I/we wish to register for the 2nd Global DIY Summit 2013 on 6 – 7 June 2013 in the Sheraton Roma Hotel & Conference Center in Rome, Italy. Congress fee per person: € 1,695 (plus VAT). Special price for early bookers: € 1,395 per person (plus VAT) for registrations received by 15 March 2013.

( ) Yes, I am / we are member of EDRA or fediyma and wish to claim the special rate of € 1,395 per person (plus VAT). Special price for early bookers: € 1,095 per person (plus VAT) for registrations received by 15 March 2013.

( ) Yes, I/we will join the Store Tour on 5 June 2013. The participation fee is € 100. Please provide me with further information.

( ) Yes, I/we wish to attend the Get-together on 5 June 2013 (19:30) at Sheraton Roma Hotel.

( ) Yes, I am interested in sponsorship and exhibiting opportunities. Please send me a free no-obligation info pack.

Fax registration:+49 (0) 2 21 / 27 98 01 – 20

1. Surname

First Name

Position

Company

Tax ID Number (mandatory fi eld)

Address

Zip / postcode

Telephone

Email ( ) Please do not add me to your newsletter mailing list.

- 20 %2. Surname

First Name

Position

Company

Tax ID Number (mandatory fi eld)

Address

Zip / postcode

Telephone

Email ( ) Please do not add me to your newsletter mailing list.

- 20 %3. Surname

First Name

Position

Company

Tax ID Number (mandatory fi eld)

Address

Zip / postcode

Telephone

Email ( ) Please do not add me to your newsletter mailing list.

Online registration:http://fe-kongress.cvent.com/globaldiysummit

Ralf Rahmede John W. Herbert

Global DIY 2013International Congress Exhibition

Store Touron 5th June 2013 in Rome

The Premier Global Event for International DIY-Markets

John W. Herbert will introduce you to the newest industry retail home improvement trends in the greater Rome area.

During the course of a “store check”, you may discover innovative retailing concepts.

(This event is subject to a fee and needs to be booked separately.)

Ladies and Gentlemen,

we would like to invite you very cordially to the 2nd Global DIY Summit, which is being jointly hosted by the two leading European DIY profes-sional organisations, EDRA (European DIY-Retail Association) and fediyma (European Federation of DIY Manufacturers), and the Global Home Improvement Network (ghin) which represents DIY companies outside the EU.

This congress is the world’s major event where retailers and manufacturers from the home improvement and garden centre industry have the opportunity for an exchange of views of current and expected future developments within the global market.

What will be discussed at the 2nd Global DIY-Summit?

Multi-Channel is dramatically changing the face of home improvement retailing and is shaping a new era where innovations will be more important than ever. Some experts are even forecasting that total online sales in retailing will reach 35% of total sales within the next decade. Retail stores simply must change or they will disappear.

What does Multi-Channel mean for “bricks and mortar“ retailing? Will selling space decrease by the same amount? How will retailers respond to this challenge? Globally one must assume that retailers have responded late to this challenge … or too late? What impact will social media have in future retailing? What are the global trends in home improvement retailing?

Who are the new players? What new concepts are proving successful? Will brands disappear or perhaps go directly online to the consumer? Experts from around the world will give their answers to these questions and their assess-ment of the future. Don’t miss the 2nd Global DIY-Summit and make your own judgment on the dramatically changing face of home improvement retailing.

We look forward to welcoming you in Rome.

Yours sincerely,

John W. Herbert Ralf RahmedeGeneral Secretary EDRA General Manager fediyma(European DIY-Retail (European Federation ofAssociation) DIY Manufacturers)

John W. Herbert Ralf Rahmede