New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising &...
Transcript of New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising &...
![Page 1: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/1.jpg)
Digital Strategy
Craig Dwyer
@DwyerCraig
for recruiting, mobilising & organising volunteers
@forachange_org
![Page 2: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/2.jpg)
About MeSocial Media Director, Yes EqualitySocial Media Manager, Newstalk
Co-Founder, Transparent Referendum Initiative
Fellowship, Social Change Initiative
![Page 3: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/3.jpg)
![Page 4: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/4.jpg)
![Page 5: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/5.jpg)
![Page 6: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/6.jpg)
Better Communicators.
Better Campaigners.
![Page 7: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/7.jpg)
Agenda
● Social media use
● Digital Strategy
● How to achieve this
● Case Study: Yes Equality
● Useful Resources
.
![Page 8: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/8.jpg)
Social Media use in Ireland● On average, Irish people spend 1.31 hours on social media
each day.
● 65% of Irish people use Facebook. Of those, 69% use it daily.
● 32% of Irish people use Instagram. Of those, 51% use it daily.
● 29% of Irish people use Twitter. Of those, 37% use it daily.
![Page 9: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/9.jpg)
![Page 10: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/10.jpg)
![Page 11: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/11.jpg)
Digital Strategy
Recognise
Resource
Realise
![Page 12: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/12.jpg)
● Promote and amplify your content
● Reach new volunteers
● Mobilise and motivate existing volunteers
● Ensure effective communications with networks
.
![Page 13: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/13.jpg)
Engaging different groups online will require different
messages on different platforms. Think about…
● Age group
● Gender
● Interests
.
![Page 14: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/14.jpg)
How you frame your message / ask can determine a
person’s decision to engage. You need to:
● articulate the issue in a compelling and authentic way
● appeal to people’s values
● show how things can improve
● outline what a person can do to help achieve that.
![Page 15: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/15.jpg)
For different platforms you will
have different objectives and
audiences, requiring different
content...
.
![Page 16: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/16.jpg)
Engaging, informative, and shareable content that
promotes key campaign messages will inspire people to
take action.
Set a positive tone...
.
![Page 17: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/17.jpg)
Campaigns must make it as easy as possible for people to
participate and show their support.
● Call-to-actions
● Provide a spectrum of participation
● Listen to the conversation
● Interact with your audience
.
![Page 18: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/18.jpg)
It is important to know what counts as meaningful
engagements for your campaign...
● Set yourself goals
● Monitor progress
● Adapt accordingly
.
![Page 19: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/19.jpg)
![Page 20: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/20.jpg)
How to achieve this?
![Page 21: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/21.jpg)
Show Appreciation
![Page 22: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/22.jpg)
Be clear with your ask
![Page 23: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/23.jpg)
Utilise Volunteers Skills
![Page 24: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/24.jpg)
Utilise Volunteers Skills
![Page 25: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/25.jpg)
Volunteer Management Tools
![Page 26: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/26.jpg)
Volunteer Management Tools
![Page 27: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/27.jpg)
Volunteer Management Tools
![Page 28: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/28.jpg)
Case Study: Yes Equality
![Page 29: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/29.jpg)
Empower People
![Page 30: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/30.jpg)
Communicate and Organise Locally
![Page 31: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/31.jpg)
Crowdsource
![Page 32: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/32.jpg)
Useful Resources
![Page 33: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/33.jpg)
![Page 34: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/34.jpg)
![Page 35: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/35.jpg)
![Page 36: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/36.jpg)
Q & A
![Page 37: New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising & organising volunteers @forachange_org. About Me Social Media Director, Yes ... Digital Strategy](https://reader035.fdocuments.us/reader035/viewer/2022071218/604fb6409ee5bb0a6a2aafd9/html5/thumbnails/37.jpg)
forachange.org @forachange_org [email protected]