New Digital Marketing and Consumer Loyalty Application Launching

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Attract. Reward. Grow.

Transcript of New Digital Marketing and Consumer Loyalty Application Launching

Page 1: New Digital Marketing and Consumer Loyalty Application Launching

Attract. Reward. Grow.

Page 2: New Digital Marketing and Consumer Loyalty Application Launching

What is iScanGo?

• iScanGo is a cloud-based, digital loyalty and online marketing solution

• Low-cost mobile customer reward solution with no additional in-house IT infrastructure required

• Geo-location push promo / messaging capability

• White-label branding capable of working in sync with any existing membership and loyalty programs

• Delivers multiple reward mechanics on-line and offline

• Real-time capture and reporting of customer data and sophisticated reporting and analytics

• Intelligent marketing tools for customer engagement and sales conversion including integrated mobile games & scratch cards

• Online account management

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iScanGo Solution Architecture

• We operate with a cloud services technology model including: • The iScanGo App: Our Consumer app is developed across all major

mobile platforms • Scalable iScanGo MiScanGo iCore Back-Office: Powerful,

regulatory compliant, secure and scalable technology from Omega, supporting a typical 30,000 Requests Per Second with <40Ms response time

• Full User Lifecycle Management, including but not limited to:• Registration, Age & Address verification• User Search and Status etc.• Campaign Management • Refer-a-Friend Capability

• Platform integration API’s• 24/7/365 technical support

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Why Work With Mobile?

• Better Availability • People always carry their phone• Card proliferation / loss

• Easier customer acquisition• 72% of UK Adults have smartphone• 45% download Apps at least once /

month• 80% of users are accessing the

Internet via smartphones

• Slashes infrastructure cost• No need for cards, scanners, wastage• Low, controlled operational costs

• Operates complementary to existing investment and strategy

• Personalised opt-in mobile messaging & easy campaign management• Instant “Push” of relevant offers• Geo location “Push”

• Multi-Channel communications - not email reliant

Consumer Adoption & Utilisation Execution Flexibility

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Sample Consumer Journey

Origin: Customer is aware of the loyalty app via promotional and marketing methods in outlet or online – and they download the App from relevant App Store

Customer downloads the loyalty app

Staff or iScanGo promotional material

shows benefits of loyalty App if not

downloaded already

Customer has their sign-up validated via email/text

***Sign-up process entering personal data or scanning

existing member card

Customer concludespurchase & scanscode to capture purchase info & collect reward

points. Simple for consumer and saves time at checkout for

all. iBeacons and other methods also

available

Customer will be

notified via their app, showing

their balance

REDEEM

View detailed analytics of

stats/rewards etc online on MiScanGo

portal

Customer receives a

special offer notificationto mobile.

You then tailor your rewards and marketing to further engage your

customers

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Engagement Through Gamification

• Customisable online/in-app sales conversion tools :• Instant digital scratch cards and mobile games• “Scratch to win your purchase/play game to gain discount on your next

purchase”• Convert existing competitions to mobile through the loyalty App

• Driven outcomes:• Brand and product promotion• Online customer acquisition• Lapsed customer reactivation• Online basket re-marketing • Customer survey/response tools• Stock clearance

Engaging Your “Offline” Customers Online

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You Are In Control…

• Setup your individual outlets and locations

• Customise your app graphics & styling

• Manage your own loyalty scheme reward system

• Control additional modules, features and functionality for your consumers

• Setup and execute your bespoke campaigns and offers

• View consumer reports and analytics

• Access consumer data and control the communications based on preferences

Setup & Manage Your Own Scheme Through The MiScanGo Portal :

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Register your interest

Please send us an email to [email protected], and we’ll contact you when we launch

FIRST OF ALL, THANK YOU FOR READING