New delhi 2012

Giselle Rufer Delance

Creator of DELANCE Swiss Watches for Women

Delhi, September 2012

APPLYING OUR DIFFERENCESDEVELOPING OUR TALENTS

EXPLORING OUR TRADITIONSDOING WHAT WE KNOW BEST CREATING SOMETHING NEW


Going Global: Taking a share of the global market

HOPE FOR TOMORROWTHRIVES IN OUR DREAMS

Believe in yourself


For my mother

A FOUR-LEAF CLOVER


My mother


With my mother, my sisters in front of our shop in Porrentruy (1961)

I AM EVERYWOMEN


MY DAUGHTER She is a prima ballerina !

I want to be a prima ballerina.


IF YOU CAN DREAM IT, YOU CAN DO IT


My grand daughter

Dreams color your soul with rainbows of hope

BE ALL YOU CAN BEDiscover your talents


FIND YOUR MISSION

Do something unique

Or

Do something traditionnal in

your unique way!


DEVELOP YOUR TALENTS

Remember your childhood...

You have so many talents...

Take care of them...


TURN YOUR CONS IN PROS

The Pros Included :

I am a strategist, a creator.I am an engineer, an artist. I can speak many languages. I can travel all over the world. I am a communicator.

The Cons Included :

I am a woman. I am over 50.I have no financing power.


The decision to create a watch for women,A sign of recognition

For women who want to change the world

TIME FOR ME – TIME FOR YOU


The Brand Name Is Most Important1995 : Logo Creation

International Brand Registration1996 : Delance Inc. Birth


Think globally from the very beginning

Create your international networkTell your story


TELL YOUR STORY


CREATE YOUR INTERNATIONAL

NETWORK

Make it perfectly

MAKE WHAT YOU LIKE


If you do not have the skill, ask somebody elseYour team and your friends help you to grow

SHARE YOUR DREAM


DOING THE RIGHT THINGS…

Is more important than doing things right


ANYTHING WORTH DOING, IS WORTH DOING WELL

Any task started must be completed


THE HEART OF DELANCE

Unique shape

Symbolic signification

Customisation

Personalisation

100% Swiss made

5 years warranty

Product of Excellence made by Women for Women


YOUR SILENT MENTORA symbol is stronger than a thousand words

The stone at 6 o’clock, south, sun, radiates the masculine energy

At the zenith, at 12 o’clock, the spiral, water, moon, femininity

At the center the diamond shape, universal symbol of life and prosperity

The infinity knot links the feminine and the masculine for all eternity


CUSTOMISATIONOne shape

Cabochon

Bracelets

Small

MediumGold SteelSteelGold

Loose rope gold Link gold Leather Link steel Loose rope silver

Precious stones on your watch

1 920 000 combinations


Social Commitment

The DELANCE “Pink Ribbon” unites women all over the world in solidarity.

Twenty-eight rose sapphires celebrate the moon’s cycle and femininity.


ASHTA LAXMI

By its soft lines and delicate curves, the DELANCE Watch tells us the story of women all over the world since the beginning of time.


GAJA LAXMI

Always the same, yet so different and unique, the watch suits every culture, every tradition, every woman…

This time it is all about India and Laxmi or Laxshmi.


INDIRA

Laxmi incarnates in various forms and names.

For a dazzling Indian woman DELANCE has created an original and inspiring collection.


MAHALAXMI

Devotedly revered and worshipped in India, Laxmi is the divine mother.

She represents prosperity, well- being, health, royal power and glory.


SHRI

The eight-pointed star of Laxmi (Ashtalaxmi), formed by two pivoted squares, the lotus and the crimson color are the best known emblems of Laxmi.


PADMA

Each watch of the Laxmi collection is dedicated to one of the Goddess’s names and symbolizes one of her supreme qualities.


THANK YOU FOR YOUR ATTENTION

Visit our website www.delance.com“Like us” on www.facebook.com/DelanceWatches

Follow us on Twitter : twitter.com/Delance_Watches


New delhi 2012

Business

Transcript of New delhi 2012