New consumer decision journey
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Transcript of New consumer decision journey
![Page 1: New consumer decision journey](https://reader036.fdocuments.us/reader036/viewer/2022062503/5870f4601a28ab5f528b45f7/html5/thumbnails/1.jpg)
NEW CONSUMER DECISION JOURNEY
PRESENTED BY : SARIKA KANSAL SOMESH GUPTA SHUBHAM JAIN
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CONTENTS
• 4 Distinct Phases
• Traditional journey
• Changes
• New journey
• 4 Interconnected Capabilities
• What to do?
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4 DISTINCT PHASES
• Consider
• Evaluate
• Buy
• Enjoy , Advocate and Bond
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Supplier
Problem
SolutionProduct
2009
TRADITIONAL JOURNEY
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Change in our way to locate a place
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1990 2000 2010
Change in our way to find information
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Decision journey for consumers has changed and this change is global
New Decision Funnel
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Problem
Solution
Product
Supplier
2015
NEW JOURNEY
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Percentage companies admit they have limited to no understanding on how their customers interact with them digitally
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4 INTERCONNECTED CAPABILITIES
• Automation
• Proactive Personalization
• Contextual interaction
• Journey innovation
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So don’t just build a Great product
Build triggers in your product…
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Personalized Names on cups triggers consumers to click pictures of them and post them on Social media such as Snapchat
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LeveragesSocial media as a
Touch point
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THANK YOU