NEW CLOTHING LINE

Ashlei ScottThang NgoRyan PlacekGrace Odom

RESPONSIBILITY MATRIX

Task Ryan Thang Grace Ashlei

Research Project Background R

Research Project Time S R

Research Project Cost S R

Research Project Scope R

Research Project Issues R

Create PowerPoint S S S R

Compile PowerPoint R

Create Case Report R S S S

Compile/Edit Case Report R S S S

R - Responsible S - Support

OVERVIEW OF PROJECT

• The objective of the project is to launch a clothing line of athletic wear that will help to raise money for the Wounded Warrior Project (WWP). The line will feature various styles of shirts and shorts that have the Wounded Warrior Project logo on it. A percentage of the revenue from each item sold will be donated to benefit the WWP and its initiatives.

BACKGROUND

•Formed in 2002 in Roanoke, VA

•Mission: "To Honor and Empower Wounded Warriors“

•Formed by several veterans and friends

•Started with providing comfort items to wounded service members

•Grown into a complete rehabilitative effort to assist warriors

•NIKE is launching this clothing line due to the recent growth in the Wounded Warrior Project for injured service members

•The clothing line will provide athletic apparel to veterans who are attempting to overcome their injuries and maintain a healthy lifestyle.

•Tens of thousands of warriors and caregivers have received support from the WWP

WWP

Priority Rule

CONSTRAIN ENHANCE ACCEPT

SCOPE X

COST X

TIME X

SCOPE

• NIKE clothing line to benefit Wounded Warrior Project

• Deliverables:

1. 5 styles of both men and women's athletic shirts

2. 1 style of both men and women's long athletic pants

3. 1 style of both men and women's athletic shorts

4. A marketing campaign for electronic and print media

5. A pricing model that allows for 15% of profits to be donated to WWP

Project Cost

Research and samples $30,000

Fabrics and materials $45,000

Production costs $50,000

Advertising expenses $40,000

Labor $75,000

Shipping $25,000

Total Cost $265,000

Research and Development

(Start May 2013)

Production of the clothing line

Marketing of the clothing line

Developing a product pricing model

Launch to market(End October 2013)

Need survey

(10 days)

Market survey (5 days)

Testing Prototypes (15 days)

Procurement of resources(3 days)

Product Design(20 days)

Manufacturing(25 days)

Project Timeline

Developing advertisement

(15 days)

Purchasing advertising space

(5 days)

Coordinate with retailers (10

days)

(3 days)

Develop promotions

(5 days)

Ship to retailers (5 days)

PROJECT ISSUES

•The initial survey sample size was too small

•Nike faces worker abuse claims that slow down the project

• Not able to longer hire a spokesperson to help market the product

•The recent contoversy faced by WWP

PROJECT RESULTS

• The project was completed 5 months after its initial projected time

• The demand for the WWP clothing line was greater than expected, with our two top distributors selling out within the first week

• Overall advertising costs were reduced for this campaign because there was no spokesperson

PROJECT RESULTS

• Advertisements are now being expanded to radio and television instead of simple magazine and internet

• Thousands of dollars have been raised to donate to the WWP thus far

• We would like to expand to woman’s clothing line for war veterans in the near future

LESSON LEARNED

• Must practice ethical policies• It is important to be socially responsible• Plan for the unexpected

TAKE AWAY POINTS

• Project PurposeTo to launch a clothing line of athletic wear that

will help to raise money for the Wounded Warrior Project (WWP).

• 5 month day delay in project completion

• Project completed $20,000 under final budget

• Time accepted, Scope constrained, Cost enhanced

QUESTIONS

REFERENCES

Bradford, Harry. "Nike Faces New Worker Abuse Claims In Indonesia." The Huffington Post. TheHuffingtonPost.com, 13 July 2011. Web. 09 May 2013.

Wounded Warrior Project Issues Statement on Gun Talk Radio Controversy Read More: Http://dailycaller.com/2012/11/15/wounded-warrior-project-issues-statement-on-gun-talk-radio-controversy." The Daily Caller. N.p., n.d. Web. 09 May 2013