New challenges for public communication in Europe€¦ · New challenges for public communication...
Transcript of New challenges for public communication in Europe€¦ · New challenges for public communication...
![Page 1: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/1.jpg)
New challenges for
public communication in Europe
Professor Dejan Verčič, Ph.D.
Centre for Marketing and Public Relations
Faculty of Social Sciences, University of Ljubljana
![Page 2: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/2.jpg)
3 main challenges for comms
• the Internet
• hype
• Europe
![Page 3: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/3.jpg)
European Communication Monitor
European Communication Monitor, 2007 - 2016
http://www.communicationmonitor.eu
![Page 4: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/4.jpg)
ECM research team
![Page 5: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/5.jpg)
The Internet changes everything
Blurring the lines between:
• public/private
• political/commercial
• military/civilian
![Page 6: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/6.jpg)
![Page 7: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/7.jpg)
![Page 8: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/8.jpg)
Hyperdemocracy in hypermodernity
Communication was to educate:
“information deficit hypothesis”
(benefits of objective, timely, transparent info)
But in PROTSCIENCE educated mistrust, communication can induce/produce doubt, anxiety and fear AGNOTOLOGY
![Page 9: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/9.jpg)
![Page 10: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/10.jpg)
How many Europes?
• native comms concepts
• sectoral differences
• geographic differences
• linguistic differences
![Page 11: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/11.jpg)
![Page 12: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/12.jpg)
How many Europes
![Page 13: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/13.jpg)
![Page 14: New challenges for public communication in Europe€¦ · New challenges for public communication in Europe Professor Dejan Verčič, Ph.D. Centre for Marketing and Public Relations](https://reader033.fdocuments.us/reader033/viewer/2022060212/5f0518f67e708231d411401b/html5/thumbnails/14.jpg)
What comes next?
• datafication and algorithms
• hyperenlihtenment (AI or Ai?)
• requisite variety