CANADA’S UNIVERSITY AND COLLEGE DIGITAL NETWORK

MEDIA KIT

WHAT WE DO…

Fokus Media is the Leader in Digital-Out-of-Home

advertising in colleges and universities across Canada reaching

over a million students. We are dedicated to delivering

today’s marketers with a dynamic advertising approach to the 17-26 target.

With a collection of innovative products and services such as

•Digital Signage •Free Internet Kiosks •Email list distribution •Multilayer web distribution

Fokus Media offers the highest quality and most engaging opportunities to connect with this valuable target audience unlike any other medium.

2

We simplify the complexity of reaching the elusive 17-26 market

OUR PRODUCTS…

The 17-26 student market is a “tech savvy” group and Fokus uses multi media to engage this target audience that is naturally drawn by the latest trends in technology.

“97% of students prefer to receive information via

digital channels than from non-digital sources such as a paper flyer or a static sign” study conducted by The Platt Retail Institute

By providing services such as…

•School updates •Entertainment , world & local news •Free-internet access (through kiosks and Wifi) •Exclusive online promotions

Fokus uses technology to build relationships while advertising to this elusive target.

3

The study was conducted by The Platt Retail Institute

DIGITAL OUT-OF-HOME AKA “DOOH” is one of the fastest growing advertising segments in

the world that has grown over 1000% in the last 10 years. Fokus Media has been a leader in this segment and a strong ambassador of the industry, being on the Board of Directors of CODACAN and Vice- Chairing the organizations for the past 2 years.

4

Dynamic •Full motion plasma screens = powerful engagement •Attracts students like no other on-campus medium

Geo Targeting •The Fokus Network can be purchased-by single screen location, by institution or by region

Split Creative •Different creative can be used to target gender, ethnic background, languages etc… simultaneously within the same location

Flexible Scheduling

•Messaging can run at specific times of the day/week/month with unparalleled flexibility

Fokus Media’s on Campus DOOH offers the most FLEXIBLE and COST EFFECTIVE medium available on campuses coast-to-coast.

• Over 250 digital screens (42”-180” screens) in high traffic locations

• Over 50 post secondary institutions

• Over a million student audience

5

…LARGEST NETWORK – SIZE MATTERS…

**Refer to our school network list for a complete list

6

WHERE ARE WE ON CAMPUS?

Entrances

Pathways Athletic facilities

Study hubs Caf’s and refueling hubs

KIOSKS – STATE OF THE ART Our Kiosks are unlike anything the consumer has ever seen before.

Most innovative out-of-home medium combining Static Poster Wrap, Free Internet and Digital advertising fused together in one dynamic communication kiosk.

Messages via:

•Digital Screen on the upper portion of the Kiosk

•Splash Page which appears for several seconds once the internet is accessed by the user

•Leaderboard which appears during the entire internet Session

•Kiosks Wraps Wide-angled (180⁰ visibility), contoured posters made of durable vinyl, provide a high impact way for an advertiser to be seen among the student population. This adds a “halo” for brands as they are seen to be providing free internet access

7

ONLINE PROMOTIONS

Our free internet kiosks and wifi service provides thousands of students with quick and convenient web access points, a great alternative to over crowded labs and using cellular data plans.

Fokus has developed a multi-layer media distribution process encompassing our web portal, Facebook application and proprietary email list etc..

A perfect solution for marketers looking

to promote contest, special offers, coupons, events, new phone apps and much more.

8

ONLINE PROMOTION

KATY Z NEWSLETTER

•Katy Z’s regular opt-in newsletter to over 100,000 students •Provides relevant deals, promotions and contests •Provides sponsors a unique connection with students

9

LEADERBOARD

• Prime real estate on the internet browser interface

• Constant client exposure as the student surfs

CONTESTS

•Students love contests! The immediacy creates ‘instant gratification’- ergo, high participation levels from the student population

•A wide range of services from contest conception & microsite development to viral promotions and distribution strategies.

SPLASH OR INTERSTITIAL PAGE

• The initial page displayed to the kiosk users upon login

• Displayed 5-7 seconds prior to launching internet session

• Capitalize on this positive corporate sponsorship opportunity

CANADA’S UNIVERSITY AND COLLEGE DIGITAL NETWORK

MEDIA KIT

National Sales Director-Barbara Tate 416-425-2133

Montreal Sales-Chantal Taillon

514-952-1791

Fokus Media’s-HQ