Alibaba GDT x CCN

Digital Economy New Business Talents Programme Tailored exclusively for International students studying with CCN

Why GDT?

Challenges to Economic Theories

New Business Paradigm

New Business EducationDigital Entrepreneurship

Project based approachInclusive EmpowermentLearning by doing

Data Intelligence

Data Analysis Skills Cloud Computing

Culture in Digital Organization

Lean Research

Artificial Intelligence Resilience

Internet of Things

Content Marketing

Platform Ecosystem

New Business Education

Cashless Solutions

Real life Case Studies

Digital Business Proposal

Embrace Change

C2B

Challenges to Economic Theories

Altruism

Digital Consumer

Business Simulation SandboxWhy GET

Changes of Work Patterns

New Retail

New Business Paradigm

New Finance

Digital EntrepreneurshipProject based approach

Inclusive Empowerment

Learning by doing

Data Intelligence

Data Analysis Skills

Cloud Computing

Culture in Digital Organization

Lean Research

Artificial Intelligence

Resilience

Internet of ThingsContent Marketing

Platform Ecosystem

New Business Education

Cashless SolutionsReal life Case Studies

Digital Business Proposal

Embrace Change

C2B

Challenges to Economic Theories

Altruism

Digital Consumer

Business Simulation Sandbox

New Retail New Finance

Digital Entrepreneurship

New Finance

BROADEN YOURHORIZONS

GRAB YOUROPPORTUNITIES

BECOME NEWTALENTS

n To understand China through learning more about successful digital giants including Alibaba and how digital technologies transform traditional industries in China;

n To learn more about how it could be of reference for the strategic development of your home country.

n To have accesses to leading experts and young entrepreneurs to build your global network;

n To gain exposure to industrial innovations and real practice opportunities in companies engaging in global business with your home country through digitalization;

n To explore how your employability skills must be further enhanced based on your academic background;

n To equip yourself with a digital mindset and start developing practical skills for future careers.

WHAT DOES IT OFFER

1.LIVE

STREAMING SESSIONS

2. ALICLASSLEARNINGPLATFORM

3. INDUSTRYEXPERTSSHARING

4.EXCLUSIVE

SERVICE FOR GDT

COMMUNITY

1. DIGITAL ECONOMYLIVE STREAMING SESSIONS

The live streaming sessions aim to develop students’ awareness and mindset for new business in the era of digital economy, offering insights into the digital transformation across industries.

n Join the live streaming sessions that are delivered by senior managers from Alibaba and experts and practitioners from digital economy industries;

n Visit leading companies through live streaming, and hear stories and experiences of the senior managers;

n 20 hours in total, including 10 sessions with 1.5-2 hours each.

Alibaba Headquarter:How Alibaba develop its global business

Ant Financial:A digital, open and inclusive new financial ecosystem

Tmall Innovation Center:How international brands incubate their new products in China

HEMA & New Retial:How does the retail business face new opportunities and challenges

Cainiao Logistics:Gain insight into digital business ecosystem mindset

Digital Factories:Digitalized companies and digitalized products

Companies of New National Brands:Learn how emerging brands build Chinese customers’ persona

Taobao Village:Witness the inclusivity of digital economy that enables farmers to sell globally

D2C Companies:Insight into new brands and their market strategies

Digital Marketing:Mapping the customer journey, Analyzing digital touchpoints, Creating content marketing

LIVE STREAMING TOPICS *

* Updated in real time.

Alibaba HQ Live Streaming: Pearls MYbank of Ant Financial

HSTYLE Group Tmall Innovation Center Cainiao Logistics HQ

Interview with Dan, who has worked at Alibaba for

20 years

Xiao Hai, a live streaming celebrity in Taobao Village

Zhao Yong, beneficiary of loan service provided by MYbank of Ant Financial

Interview with Hu Jindong, VP of HSTYLE Group

Interview with Tian Qi, senior expert at Alibaba Tmall Innovation Center

Interview with Chen Weiru, former Chief

Strategy Officer (CSO) of Cainiao Logistics

AliClass offers up-to-date digital business cases and industrial reports, informing the most recent innovations and developments in the digital economy ecosystem.

n A ‘library’ of new business in digital economy

n Continuous learning about cutting edge digitalization in business

n Stay tuned about industries

2. ALICLASS LEARNING PLATFORM

GDT CASE LIBRARY

• One Day - One Ecosystem: Singles Day Shopping Festival • Taobao Villages: Empowerment Through eCommerce

• Everlane: Creating Emotional Brand Connection • Boxing Cat Brewery: Fit for Fight with TMIC Data

• Small Factories, Big Innovation• New Retail: Hema Supermarket Connecting Online and Offline Shopping

• Washing Machine for Potatoes: Haier And Deep Customer Understanding • A New Corporate Culture: Agile Alibaba

• Shen Yangjian: Never Give Up• Shen Xuedong: From Resourceless to Resourceful

• C2B Marketing in the Digital Era: Single Dogs, Consumer Persona and Content Marketing

• The Future of Customer Relationships: Live Streaming from Farmers to City

• Chen Maineng: Financing Your Startup When You Have No Money…

GDT CASE LIBRARY:VIDEOS

DIGITAL ECONOMYINDUSTRIAL REPORTS

• Harvard Business Review Press, Smart Business: What Alibaba's Success Reveals about the Future of Strategy, Ming Zeng, 2018

• BCG & AliResearch, Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0: Get Ready for the Next Chapter

• BCG & Ali Research, Decoding the Chinese Internet - A White Paper on China's Internet Economy’

• AliResearch, Alibaba Research Center for Rural Dynamics; New Breakthroughs of Taobao Villages: Research Report on China’s Taobao Village

• AliResearch, Inclusive Growth and E-commerce: China's Experience

• BCG & AliResearch, What China Reveals about the Future of Innovation

• AliResearch, Measurement of Employment Opportunities Derived from Alibaba Retail Platform and a Study on Platform Employment System

• Oliver Wyman & AliResearch, Pushing the final frontier – China retail digital transformation whit paper

…

3. INDUSTRY EXPERTS SHARING

Exploring the digital business practices from the perspectives of industrial experts to deepen your understandings about the industries, with career and entrepreneurial advice offered for international students.

n Senior managers from Alibaba.com talking to international students on talent needs for cross-border ecommerce and export.

Matthew Gong Neo Cai

Zhou Yong

Jason XiaoProduct Operation Advisor, Alibaba Group

Christian KuhnaDesign Thinking Education Specialist;Founder & CEO of USDC, Urban Society Design Consultancy

Dr Renata Thiebaut Partner at Web2asia (Alibaba TP); Harvard University, Researcher

Andy Nguyen

SOME OF OUR EXPERTS

Brian Wong

Wei Yugang

Richard Robinson

n 50+ industrial experts, including founders, CEOs and senior managers from Alibaba and partners within its ecosystem, Chinese companies overseas and investment companies, as well as professors with strong industrial background.

4. EXCLUSIVE SERVICES FOR THE GDT COMMUNITY

Access to the global network partners.

Opportunities for participating in the GDT Challenge and for industrial practice. and resources provided through Alibaba and its ecosystem

n Exclusive recommendations by CCN for digital marketing talent scheme and industrial practice;

n Joining Alibaba DGT Challenge;n Attending Alibaba DGT Forum on

Innovation and Entrepreneurship;n Application for internship visa and

business incubation through Alibaba Business School Innovation Center.

GDTDIGITAL MARKETING TALENT SCHEME

GET DIGITALENTREPRENEURSHIP AND INNOVATION CHALLENGE

n Develop your own digital business projectn Compete with business talents from all over the worldn Receive awards from top government officials

Out of 14 countries and regions, globally, the Alibaba GET Challenge has attracted more than 1900 teams

and 8000 aspiring talents

2020 Alibaba GET Global Challenge14 countries and regions

Africa RegionChinaCambodiaColombiaFranceIndonesiaMalaysia

South KoreaThailandUzbekistan

Win 100,000 RMB

MexicoMoroccoPhilippines SerbiaSouth Korea Thailand Uzbekistan

PROGRAM DELIVERY

n The GDT program will be delivered in Year 2 or 3 of your degree study.n The live streaming, AliClass learning platform, industry experts sharing and

exclusive services for the GDT community are all delivered online. Students who are shortlisted for the digital marketing talent scheme, GDT challenge and the GDT forum on innovation and entrepreneurship, will participate in the activities offline.

n There will be 10 live streaming sessions with 20 teaching and learning hours in total, and two sessions for industry experts sharing.

n The account info for AliClass Learning Platform will be valid for one year, and during this period of time, students can access AliClass without limit.

n Services for the GDT community will be offered during students’ time of degree study in the university.

GDT Membership Certificate Certificate of Completion

Alibaba GDT x CCN

Digital Economy New Business Talent Program

Power by Alibaba Global Digital Talent Network

Date:Certificate Number:CCN CEO

Mr. Zhou Yong

ENTRY REQUIREMENT

Students applying for Alibaba GDT Membership Program should,

n Successful completion of upper secondary education or higher education or Equivalent academic level;

n Having the will for study at China and build further career pathway in or related to China;n Having strong interest in digital economy area and being able to apply the relative ideas

into daily practices.

*Notes: China Campus Network(CCN) applicants have the priority to be enrolled into Alibaba GDT Membership Program.