New business strategy
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Transcript of New business strategy
BASIC INFO..
NAME: Olusionz Entertainment
MAIN SECTOR: Film & Education
SUB-SECTORS: Music, Talent Agency, Music
THEME: A reason to believe
Executive Summary
We are an entertainment company that
specialises in Film Production,educating and
connection of aspiring young entertainers .
About Us
Who we are
Olusionz was founded by Okungbowa Osayande January
2013. It is an African entertainment Industry . It is aimed at
paving ways for aspiring artists, by developing creative
talents through entertainment education and providing
them big features
Overview
It was developed with the vision of helping provide jobs for
both the cast and crew of entertainment especially
assisting the lesser privileged masses. Due to our wide
range of connections we connect them to the right People
Target Market
This is aimed at every creative in the entertainment industryboth technical and performance wise ranging from a producer to an extra.
Including lovers of entertainment (everyone who as time)Mainly the youth but our ages range from 3-65 years
below is a graph of different age groups of people who patronise our material
We act as a direct link (Agency) for creative people to get into the entertainment industry for free (only if their talent is worth it)• Examples include Hypertek,empire mates,storm, e.t.c. These ones are
entertainment companies that only do music. While we do film music animations and event organisation.
• We as a team have a bubbling social website to keep customers excited, and willing to participate in our events. Also making sure that good talents are discovered through this online platform.
• While other companies give out to the public for their reputation and profit- making motives ours not only stands for those 2 facts but also to help the aspiring and ambitious people in the continent.
• The competition for cinema movies in africa is weak. once we start we are here to stay
• Main difference iroko tv,zera and ibaka all provide videos but depreciate the video quality. The platform we use does not.
Our uniqueness over competitors
WeaknessInavailability of funds and personnel
Revenue StreamsOffline
Renting production materials for film & MusicExecute customer projectsSource for Elite customers for endorsementOrganise Events and capture captivating moments at shows to sell materials to the pressCovering footage of events like shows, red carpets etcWe will invest in our graduates and collect a return on their 1st big revenue (under an agreement between both parties)
OnlineSell goods and services on website (E-commerce)Classroom sessions and buying of E-books (consultation)Video Views & monthly subscriptions for video sectionPay per click ads monetizaton drive on siteSell the licenses,broadcasting to our material to tv companies and movie theatres (applies offline as well)Sell premium membership, accept donations, company ads on social networkMake commissions from the links page (affiliate marketing sites)
Services• Media production
• Talent Management
• Graphic Design
• Event management
• Animation
• Entertainment Education
• Connections to industry
• Talent directory (agency)
ObjectivesShort run
Complete all short films & documentaries by 2016Get up to 50,000 people on the emailing listMake animation music videoExecute all non film projects before the end of the yearGet a video head for online bantsRaise a minimum of 100,000 views per videoClassroom E book (compilation)Secure a venture capitalistPerfect all legal issues
Long runHost an eventEmploy freelancers who are job huntingGet our office &studioProduce 3 major movies for cinemaShoot music video,promo and infomercial
The way we operate
Talk people into doing business with us concerning our available servicesOften times we must improvise to be at a budget surplus.Every project to be done outside olusionz must be paid half at onceIf a foreigner chooses to do something with us without paying we dictate how much they receive or claim the rights.We shall sign agreements with personalities we help into the industry that they shall pay us a quota from their success.All cost will be based mostly on resources, psychological input and energy rather than monetarily.
• (Confidential)
• The use of our animated characters to promote businesses
• State our benefits and what customers stand to lose
• Selling tactic: every time we sell something give a tip as little as a mint.
• Budget 10% on people investments, 50% on company, 10% societal development, 20% on employees & 10% on company savings
Startup costExternals
Main site 200
Social site 500
Projects 1000
Promotions 300
Legal issues 200
Expensesprofessionalism: 300Paid Services: 3000
EquipmentImac : £1200Camera Additions: £500midi piano: £ 50BM camera: £ 1500studio materials: £400
Risk Mitigating factors
Legal issues put in placeGuarantee the long life span of the websiteEnough productivity goodsPR & Online Video promotionsExecution of our film projectssufficient personnelLaunch eventOffline Distribution
Why we are going to succeed.Students are more driven to work
due to having a certain level of supremacy while in the youth stages
Selling Factors (Niche)
Entertainment Education:
Teaching of potential entertainers thereby qualifying
them for the screen &radio.
Your Limelight Platform:
Come to us with your talent & skill lets help you
nurture it. We run a social online site for you to
broadcast yourself and share creative work in other
to get jobs.
Entertainment products
On the site such as cd’s