New business models: mountain or grain of sand - Dragana Djermanovic

New

atnu io nm or

grain of sand

business models:

Do not claimdemonstrate

Autonomy@prpepper @zabamala @sparkdotME

@prpepper @zabamala @sparkdotME

Mastery

Purpose!

@prpepper @zabamala @sparkdotME

New

atnu io nm or

grain of sand

business models:

@prpepper @gagadjermanovic @sparkdotME

What are you

doinghere?!

What are you

doinghere?!


1. Why is social media consulting

business full of shit in this region?




2. What happened to the great

evangelists we all admired and learned

from?




2. What happened to the great

evangelists we all admired and learned

from?

3. What can you do to grow your

business yourself?


I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''


I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''

1.@prpepper @gagadjermanovic @sparkdotME

Why is social mediaconsulting business fullof shit in this region?



Dramatic structure by Gustav Freytag


Exposition



Exposition

Risin

g Act

ion



Exposition

Climax

Risin

g Act

ion




Falling Action

Exposition

Risin

g Act

ion

Climax


Falling Action

Exposition

Risin

g Act

ion

Climax

Denouement


One big


I keep my personal and professionallives completely separated

One big



Life is a drama comedy or tragedydepended on me!

Journalist andUniversity student


Trai

nee a

t VB




Trai

nee a

t VB


PR manager VB



Blogger

Lecturer

Consultant

Trai

nee a

t VB


PR manager VB



Consultant

Trai

nee a

t VB


PR manager VB

Blogger

Lecturer

Creator/founder


CLIMAXIS THE

SWEETEST

LULLABY


What you

plant now,

you will

harvest

later @prpepper @gagadjermanovic @sparkdotME

Whathelps yousleep…

Information cascade Change management issues

Whathelps yousleep…

Information cascade Change management issues


Information cascade

Informationcascade


Changemanagement

issues

Changemanagement

issues

No man ever steps in thesame river twice, it's notthe same river and he's notthe same man - Heraclitus

No man ever steps in thesame river twice, it's notthe same river and he's notthe same man - Heraclitus


1@prpepper @gagadjermanovic @sparkdotME

External help – total outsource


Know the job

Know the industry

Know the people

Could start faster

External help – total outsource

Wannabe experts

How will you track quality

Not authentic

SM is here to stay.

What about external

consultants?!


Know the job

Know the industry

Know the people

Could start faster


Internal “jump in” model

Know the company

The most valuable

partners for the

community

From which department?

Are they trained?

Who will create

Guides/Policies?


Internal “jump in” model

Know the company

The most valuable

partners for the

community


Hire CM pros

Know SM job

& people

More likely to stay

Could infect others

Do not know You

To whom will they report?


Hire CM pros

Know SM job

& people

More likely to stay

Could infect others


1. Roof strategy

2. Principles/Guidelines

3. Funnel education

4. Measurement & evaluation

5. Innovations

6. Team leaders mentoring

SM pros #outside

Mixed approach #balance

Learn and co-create

Action lists

Train – controlled

learning by doing

Insure internal support

Entering Learning

Developing at the

same time

SM pros #inside


1. Roof strategy

2. Principles/Guidelines

3. Funnel education

4. Measurement & evaluation

5. Innovations

6. Team leaders mentoring

SM pros #outside

Mixed approach #balance

What happened to the great evangelists & idols we all admired and learned from?



1. If they talk a lot too much




2. If they give advices they do not follow





3. If they don’t grow






4. If they don’t solve the business problems






4. If they don’t solve the business problems

5. If they don’t create new things


Reassess your idols! And change themReassess your idols! And change them


What can you do to growyour businessyourself?


Test, ask, think, and provoke!


Fewmoretips…


Take the attitude of a student,never be too big to ask questions,never know too much to learn something new.


,,

Your only limitations are those you set upin your mind, or permit others to set up for you.


,,

I determine to rendermore and better service,each day, than I am being paid to render.Those that reach the top are the ones whoare not satisfied with doing only what isrequired of them.


,,

Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the TIME. This is the PLACE. I am the PERSON.

Now is all I have!@prpepper @gagadjermanovic @sparkdotME

,,

Would youlike to goto thebeach now,or to asksomequestions?

Would youlike to goto thebeach now,or to asksomequestions?


New business models: mountain or grain of sand - Dragana Djermanovic

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