New Business Model for Software and Other Services Scott GATCHELL HSVA 22. May 2014 LONDON.
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New Business Model for Software and Other Services Scott GATCHELL HSVA 22. May 2014 LONDON
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Transcript of New Business Model for Software and Other Services Scott GATCHELL HSVA 22. May 2014 LONDON.
New Business Model for Software and Other Services
Scott GATCHELLHSVA
22. May 2014LONDON
Grant agreement no: SCS0-GA-2011-266054
Issues Faces
Customers/ Users• Quick, Simple Solution• No Additional Hardware/
Software• High Availability (on-demand)
Service Providers• Low Development Costs• High IPR Protection• High Visibility
Grant agreement no: SCS0-GA-2011-266054
Typical Maritime Industry Software and Service Providers
• Are Engineers, Physicists, Mathmaticians• Create Tools Themselves, as Needed
– That others may also find useful– In EU projects with others
• Have Limited Resources• Are in Tight Competition
Grant agreement no: SCS0-GA-2011-266054
Limited Resources Affects
• Software Security/Licensing/Availability• Data Security• User Friendliness/ GUI• Knowledge Transfer/ Customer Support• Time to Market /Beating the Competition• Adaption to Changes/ New Oper. Systems• Growth/ New Features
Grant agreement no: SCS0-GA-2011-266054
Business Models
MODEL PROs CONs
Sales/Licensing Always Available Licensing Measures CostsHigh Customer Support
Service High IPR Software Security Data SecurityHuman Effort/Availability
Cloud Always AvailableEverywhere Available
3rd Party Software Access3rd Party Data AccessAdditional Knowledge Xfer
Web-Based Ticket System Always AvailableEverywhere AvailableHigh Software SecurityNo Added Licensing Costs
Dedicated Network AccessSome Setup EffortLearning Curve
Grant agreement no: SCS0-GA-2011-266054
9
Web-Based Ticket System
TCP Process Network
Process AGENT
ExternalUser
ServiceProvider
Tickets = 10
87
Grant agreement no: SCS0-GA-2011-266054
Separate Tools Available
Grant agreement no: SCS0-GA-2011-266054
USER INTERFACEUser Friendly
Grant agreement no: SCS0-GA-2011-266054
Alternative: TCP
Grant agreement no: SCS0-GA-2011-266054
TCP Process NetworkIntegrating in TCP
Grant agreement no: SCS0-GA-2011-266054
Cooperation across Organizational Borders
TCP Process Network
TCP Process NetworkTCP Process Network
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
Initial
Idea
Algorithm
CoreFunctions
GUI Licensing
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
Initial
Idea
Algorithm
CoreFunctions
GUIDemo
Version
Licensing
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdeaAlgorithm
CoreFunctions
GUI
DemoVersion Sales
Release
CustomerSupport
Licensing
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Web-Based
Ticket System
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Web-Based
Ticket SystemEarlySales
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
Web-BasedTicket
InitialIdea
Algorithm
CoreFunctions
SalesRelease
CustomerSupport
EarlySales
Grant agreement no: SCS0-GA-2011-266054
Business Models
MODEL PROs CONs
Sales/Licensing Always Available Licensing Measures CostsHigh Customer Support
Service High IPR Software Security Data SecurityHuman Effort/Availability
Cloud Always AvailableEverywhere Available
3rd Party Software Access3rd Party Data AccessAdditional Knowledge Xfer
Web-Based Ticket System Always AvailableEverywhere AvailableHigh IPR Software SecurityNo Added Licensing Costs
Dedicated Network AccessSome Setup EffortLearning Curve (Customer
Support)
