New Business & Franchise Model

7/29/2019 New Business & Franchise Model

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WhyRE/MAXbusiness model is

better than the normal brokersbusiness model?

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Invest in office (space and interiors)

Do transactions to earn money

When business grows keep employees

Prefers to keep relatives , friends so there is less or no cheating

Open another branch only if a relative or a very trustworthyperson is available.

What a normal broker model is?

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Minimum 500 sq feet office is required

Either rented or owned

Overheads of running an office

Manpower cost

Other Expenses, like government compliances

Investment in Office

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In normal broking business, you just do transactions, but not

focus on building relationships. (As the first priority is to run theoffice)

No long term vision

No training available on how to increase business

Less technological use

Each office tries to create own brand

Transaction Oriented Approach:

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If your business grows , you have to keep more employees which are hard to find

By keeping more employees , you are adding cost in yourbusiness

You also need to retain employees by giving them more money

More employees, More Management , More Time, More Cost

High Running cost:

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There is always a risk of cheating in business in real estate

brokerage due to lack of documentation. A businessman tries to keep known and trustworthy friends and

relatives

It is difficult to get relatives who can be successful brokers

Trustworthy Employees:

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You need a :

Trustworthy person

In the city in which you want to open a branch Who is willing to start a real estate business

Wants to work under you

Mostly the relatives lives in same area/city

Multi-City Branches

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Not scalable

Revolving door mentality

No viability for branding ,training or technology

Why normal brokers are notsuccessful?

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It is difficult for individual to expand the business

Volume of business stays limited due to capacity constraints. Due to cyclical nature of the industry the broker cannot commit

to high fixed costs

Not Scalable

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Employees come and the broker trains them

They learn and work for sometime and leave the business when they

become expert

So the broker looses on all the investment he has done on this person.Moreover, the employee becomes competitor.

Revolving door mentality

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In todays competitive market advertisement is necessary which is a

costly affair.

If you dont do advertisement, you dont do generate enough leads tostay busy

Each office tries to build its own brand, which takes years.

As all competitors are also doing the same, the cost of advertisementincreases and effectiveness decreases.

No scale for branding


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Training requires a class full of students and a trainer

With 3 employees, the broker doesnt have any scale for training No ready made courses are available for the broker to send his

employees to.

Moreover good employees dont join the broker and he has to

get fresher's or people outside industry

Customers on other hand demand best service, which requiresmore training to employee

No scale for training


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Website and software needs to be made to market the listing

online. However a small office doesnt have financial or technical

resources to do all that

Technology is required to make employees more productive.Without technology, employees do less work in more time,

which hinders the office growth

No scale of technology


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The broker can break the vicious cycle by joining hands with

RE/MAX, the worlds most productive work force of real estatebroking.

How to grow?


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Worlds leading real estate network.

Presence in 91 countries & nearly 7000 franchised office. A business model that has made millionaires out of struggling

business owners

Turning real estate brokers in to real estate investment manager.

Nobody in the world sells more real estate than RE/MAX.

About RE/MAX

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What is RE/MAX model ?

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What else to say

Is RE/MAXmodel successful ?

91 Countries

7000+ Offices

100,000+ Agents

20,00,000+ Transactions

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Comparison

Own BusinessHigh Capital Investment

Variable Running Expenditure

High Manpower Cost

Limited Market Presence

Network

Advertising/ Branding

Limited Reach

RE/MAX

Nominal Affiliation Fee

Minimum monthly expense

Bigger office Space

Biggest Brand

Highest Market Presence

Largest Network

Higher Advertising

Unlimited Reach


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The Indian G.D.P. growth of amongst the fastest across the world. Worlds top 5 economies and urbanization is spreading across the country.

There is a huge demand for professional people who can provide betterservices.

Developers and customers are in search of skilled & professional real estate

brokers.

Why Indian real estate market needsRE/MAX ?

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Power of the RE/MAX Name

Worldwide Real Estate Leader Premier Market Presence

Technological Edge Premier Market Presence

Networking and Referrals Main Street. Not Wall Street.

On-Demand Education Take a Step Above the Crowd

Common Advertising

Recruiting Support

In Business for Yourself, But Not by Yourself Franchise Support

Why join RE/MAX ?

www.remax-mgm.com
http://www.remax-mgm.com/http://www.remax-mgm.com/http://www.remax-mgm.com/http://www.remax-mgm.com/http://www.remax-mgm.com/


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Traditional Business Modelvs

RE/MAX business model?

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High manpower costs

High manpower turnover

High branding costs

No training efforts

High monitoring

No support

No cooperation from competition

Problems in normal business models

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Low manpower costs

Less manpower turnover

Less branding costs Training & Motivation

Less monitoring

Support at every stage

Cooperation from competition

Benefits in RE/MAX business models

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Low inventory

Unskilled agents

Lack of technological use

Dissatisfied customers

Problem in other broking business

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High inventory

Trained & Skilled agents

Use of technology

Satisfied customers

Benefits in RE/MAX broking business

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A business model which helps in:

Attracting most Professional agents of the market

Agents who are motivated to provide the best service Attracting Most listing in the market

Build a Brand

Other features of this model:

Accountable

Flexibility in running franchise

Why RE/MAX business model ?

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RE/MAXs Agent Centric BusinessModel

Brokerage

Remax

Broker Office & Broker Associates

Broker associates earning the maximum percentage on every transaction (45-81%)

Broker office 9-45% and so on

The gains for the broker owner multiply with every Broker associates he/she recruits

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Sales Associate Orientation program (SAO) gives your new recruits all the

information on RE/MAXs programs and services Information on training, business planning, awards and recognition,

conferences, rallies, retreats, technology, trademark and graphic standards,referrals, community care programs etc.

franchise owner, recruiting and retention is the lifeblood of your business

Franchise Support

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The RE/MAX organization was created by top real estateprofessionals for top real estate professionals

With the RE/MAXname working for you worldwide every day,you have every opportunity to rise to heights you may neverbefore have dreamed of.

your own successful real estate company using the best system

and support services in the industry, you owe it to yourself tolook closely at RE/MAX.

In Business for Yourself, But Not byYourself

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The RE/MAX brand, market share and advertising give you a

better opportunity Start with an online site devoted exclusively to recruiting

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You can send your prospects to the site before you meet withthem, giving them a strong knowledge of the benefits and

services RE/MAXhas to offer.

Recruiting Support

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Our print ads are in all the major home magazines

Sales associates capitalize on the top-of-mind awareness. Award-winning RE/MAX advertising helps RE/MAX

Broker/Owners recruit Sales Associates

National Advertising

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RE/MAX Affiliates refer their clients directly - agent-to-agent,with no middleman adding additional cost - to over 100,000Sales Associates in more than 7,000 offices in over 91 countries.

The referral experience is facilitated by the online referral roster,which features automated forms and online referraltransmission.

RE/MAX referrals flow from one experienced agent directly toanother based on criteria they select themselves

Networking and Referrals

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RE/MAXhas developed one of the worlds most advancetechnology platforms- Gryphtech

It is for India operation which would give an unmatchedtechnological advantage to your agents.

Gryphtech offers a suite of high quality application which ensurethat not only your agents are able to present their listing moreimpressively.

Also empower you with powerful administrative tools to helpyou take control of your business.

Use of technology

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RE/MAX is one of the most trusted brand in the world.

Skilled & Professional agents makes customer satisfied The customer is further assured of safety of the transaction.

The broker associates introduce themselves as a part of theRE/MAXnetwork , thy will give the customer the assurance of abrand.

Satisfied Customers

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At RE/MAX everyone wins- agents get maximum commission.

Agent has more satisfaction and motivation to work harder More inventory , sales , profit

Everyone work as entrepreneur

Less agent monitoring required

RE/MAXs unique business model

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Power of a global brand

Marketing and lead generation Training

Technology

Agent Technology Tools

Office Technology Tools

Network

Business for yourself , but not by yourself

Key reasons to join RE/MAX

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The day you join RE/MAX, everybody knows your name.

RE/MAX is synonymous with quality, integrity, professionalism

and experience. Extensive national advertising, worldwide sponsorship of major

sports events and the collective power of marketing bythousands of Affiliates

It's a fact: Buyers and Sellers flock to RE/MAX.

Power of Global Brand

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The RE/MAX network enables you to explore and generate

relevant leads. A fraction of the cost through co-operative participation with

otherRE/MAX affiliates

Every time any RE/MAX affiliate undertakes a marketing initiativein the country, it is your brand RE/MAX that gets promoted.

Marketing & Lead Generation

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Contact management system for all

Referral manager for transactions

Marketing tools for reaching out to more people

Personal webpage and email address

Unlimited property listing with photographs

Buyer Match

Agent technology tools

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Performance tracking of associates

Goal setting for your office

Comparing your office performance with other offices Complete analysis of office like inventory, lead generation ,

agents daily activities, transaction reporting

Office technology tools

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Skill development & knowledge sharing

Professional training program for associates for improving in earning

Use of technology in real estate business RE/MAX frequently organise training to upgrade skills & knowledge

Training programmes are focused on improving the earnings of eachassociates

Trainings are more focused on some of the important topics like

Sales , Technology & Real Estate fundamentals.

Training

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Agent centric company

Run by entrepreneurs at every level

Affordable investment

Least operating cost

Focused on skill development, training, use of technology

Biggest network

Support at every level

Assurance of a brand

Unlimited potential , endless possibilities

RE/MAXbusiness model is betterthan the other business

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For a RE/MAX franchise you require :

Investment ability from 5 to 10 lakhs

An office space in any location

Flair to recruit agents to work in the franchise

Solicited forfranchises are open right now in the following areas:

Gujarat, Mumbai , Maharashtra ,Ahmedabad, Vadodara, Surat , Rajkot, Pune,

Aurangabad, Nasik , Thane.

Who can Apply for a Real EstateFranchise?

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Make the decision that will make your life

Call us : 1800-121-7100 or email us : [email protected]

JOIN

New Business & Franchise Model

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