NEW BOX Marketing Strategies

It’s Time to Create a New Box – Separate Yourself for Growth

Position Yourself for the Future

Are you still working In-The-Box?Does your Brand or Company look like all the rest?

Have you tried to get Out-Of-The Box?Been able to create that different idea or concept?

Isn’t it Time to Create a NEW BOX?Make your brand or company different from the rest.

Your company deserves to stand out from the competition.

Put Your Business in a New Box and position it for the Future!

Who Are We?

• New Box Marketing Strategies is a small but highly experienced marketing, sales and business consulting firm.

• We work with Companies & Products to deliver new and innovative results driven strategies.

• We work with the Media to create innovative programs that leverage the core media business in order to increase customer and market share.

• We move you from “Out-of-the-Box” into a NEW BOX of ideas that are tested and set your company or brand apart from the rest.

Growth Specialties

Product

Marketing

Business

Growth

Strategies

Media

Growth

Concepts

New Box can determine if your product is viable. Create a Test Plan & a growth plan

for success.

New Box will evaluate your business and

work with you to create a plan for

success.

As media industry experts we create

innovative programs to

leverage your core to increase

your share.

The New Box Thinker

New Box’s Chief Creative Thinker is Bruce Kalick.

Bruce has over 30 years of marketing, sales and business experience. Over thoseyears he has consistently found innovative ways to bring explosive life to manybrands and companies and has delivered billions in revenues and asset growth.

He believes in completely researching his clients and the markets that theyparticipate. Finding ways to place them into the New Box that will deliverincreased sales, brand awareness and increased efficiency.

At New Box we combine Brand Marketing with Direct Response and newleveraged programs to deliver results.

Service Expertise

New Box provides support & experience in the following services:

• Marketing, Sales, Operations, Web Strategies, SalesTraining, Financial Analysis, Advertising, Media Sales, MediaPlanning & Buying, Product Marketing, Branding, DirectResponse, Creative Development, Product Development,Database & Direct Marketing, Research & Analytics,Printing, Broadcast Production and more….

Industry Expertise

New Box’s experts have extensive experience working with the following industries:

• Home Services, Media Sales, HVAC, Internet Businesses,Electronics, Satellite TV, Jewelry & Retail, Health & Nutrition,Banking & Financial, Direct Response Products, Medical andDurable Medical Equipment, Automotive, Lighting, Crafts, RealEstate, Property Management, Business to Business, andmore ….

Case Study – Direc4u

Industry – Satellite TV - DirecTV• Direc4U was a local distributor for the sales and installation of DirecTV in the South Florida market. In

2004, they had $2 million in sales in the local market. Bruce Kalick was hired to aggressively grow the company into a national business. Through the use of various Direct Response and Media tactics and methodologies Direc4U’s sales grew to over $100 million in sales in less than 2 years. In the first year, Direc4U became the 2nd largest DirecTV distributor in the country.

• Sales: (Sales account for commission paid to Direc4U for sale & Installation, not actual consumer expenditure for DirecTV.)

– 2004 --------- $2 million

– 2005 --------- $75 million

– 2006 --------- $110 million

0

20

40

60

80

100

120

2004 2005 2006

Revenue GrowthIn millions $

Success StoriesService America

• As Director of Marketing & Sales I was a top executive in a company with over 400 employees & wasresponsible for $47 million in sales, with direct over site of up to 80 employees (depending upon season).The contract sales division had an avg sale of $210 with an ROI of over $250. An average phone sale tookover 35 minutes due to the computer sales system. The new system lowered the computer time to 5minutes per order and provided the ability to e-mail multiple quotes to customers and allowed for instantdaily tracking of all sales and rep performance. The key benefits were: increased efficiency, decreasedsales costs and this new software created an easy to used web program for sale of contracts over the webwhich delivered over $1 million in web revenues and cost savings in its first year.

• The marketing restructure that I implemented increased the avg contract sale from $210 to over $340and the ROI was decreased from $250 to under $75 per sale. We also implemented added revenuechannels to the contracts with profit margins in excess of 50%. In each addition we were the industryleader and set ourselves apart from the competition and delivered added benefits to the customer.

• In 2010 the AC division sold approx. 2200 units with about $7 million in sales. By positioning the brandwith innovative new marketing programs, improved sales staff and increased partnerships with our ACvendors in 2014 we sold over 4200 units and became the #1 residential AC Company in Florida. Thevendor partnerships increased coop and added incentives that delivered increased sales. A key marketingprogram was “Buy an AC, Get a Free TV”. This program improved leads by 400% and positioned thecompany above the others. We got the vendors to pay for a portion of the TV’s in order to increase theirshare of our business. Service America became the #2 dealer in North America for Gemaire. And weincreased AC sales revenues from $7 MM to almost $13 MM.

Success StoriesHerald Integrated

Miami Herald Integrated Marketing Division – In 2000, Bruce was brought to the

Miami Herald to find new ways to leverage revenues for a business that was

having significant issues with growth. By analyzing the many divisions such as

database analytics, creative and others he was able to create an in house

advertising and marketing agency within the newspaper. We turned these current

non-revenue producing divisions into profit centers and grew revenues from

current clients. Most significantly we added large profitable revenues from

business on a national basis that were not conventional newspaper advertisers.

Within 2.5 years this division was named the fastest growing division in Knight

Ridder with revenues of over $4 million with a 35% GP. Herald Integrated became

one of the top 10 billing agencies in South Florida. And the first of its kind in the

industry.

Success StoriesOTT Lite Technology

As the head of Herald Integrated, we became the agency for this national

consumer / retail lighting company. We used direct response methodologies and

gained a full understanding of product, brand awareness and production

capabilities in order to deliver significant growth for this national lighting

company. Through national testing and continual analysis, as its marketing agency,

my staff & I were able to increase the products brand recognition by over 400%,

grow revenues in 1 year from $10 million to $35 million and gain distribution in

over 9000 locations nationwide. The company was eventually sold to a private

investment firm.

Success StoriesBankUnited

As head of the Agency for BankUnited we were directed to deliver significantgrowth for the local bank that had the plan for aggressive growth. We managed a$7.5 million marketing budget to help this publicly traded bank to grow in assetsfrom $2.4 billion to over $4.8 billion. Also during the 2 year period we establishedthe bank as the largest Florida bank based in the state and we were able to helpthe stock triple during this time period. By creating the positioning as “The bankby locals for locals” we used an integrated media buy and promotions to deliver100’s of millions in new deposits and loans. We created the signature bankingprogram and made BankUnited one of the most recognized financial brands inSouth Florida. All this was accomplished during one of the toughest financialtimes in history, immediately following 9/11.

Success StoriesLap Band - Inamed

The Lap Band System – Inamed/Allergan – As the national marketing and digital

consulting agency for the Lap Band division we were responsible for evaluating

and creating the Web platform for the product line. This included research and

recommendations for the redevelopment of the product site, the creation of a

unique site for the American Obesity Association, Training sites and information

for the participating doctors. We also the web leads by market and to the doctors.

A main responsibility was creating and reporting of all analytics for the sites and

the creation of marketing tools to drive leads which included a comprehensive

survey and incentive program. Our efforts with this division and the information

provided was integral in the $4 billion merger/sale of Inamed to Allergan.

Contact & Information

For more information or to schedule an appointment please contact us at:

Bruce Kalick

newboxmarketing@gmail.com

754-422-9387