New Balance ct820
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Transcript of New Balance ct820
New Balance CT82oLightweight Players Shoe
2oo3
Initial Research / Idea Generation
New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic
2oo3
Presentation Renderings
New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic
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Hand Illustrated Tech Drawing
New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic
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Upper Tech & Colorways
New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic
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recessed 0.35typ groove
recessed 0.35typ groove
A
A
0.5 embroidery flange
0.85 max thickness
0.35 groove depth
shown at 100%shown at 400%
newbalance
820
mx 1006CT X1820 q3 :: o4 ::views
820
mx 1006CT X1820 q3 :: o4 ::lateral
NB silver white NB navy NB silver army
mx 1006CT X1820 q3 :: o4 ::lateral
NB silver white NB navy NB silver army
mx 1006WCT X1820 q3 :: o4 ::lateral
NB silver877 U
white aviator light silver blue crystal
mx 1006CT X2820 q3 :: o4 ::lateral
balancegrey
white black light silver astro turf
mx 1006WCT X2820 q3 :: o4 ::lateral
NB silver877 U
white aviator light silver blue crystal
mx 1006CT X1820 q3 :: o4 ::lateral
ISS - internal nylon placement
Original Outsole & Upper Features
New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic
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1] Engineered midfoot platform [pre-perforations]2] “Center of Pressure” heel cradle3] AbzorbTM* crash-pad
4] AbzorbTM* forefoot midsole blocker5] Higher density EngageTM* sidewall6] Exaggerated medial outsole radius7] True, I-beam influenced lightweight Stability WebTM*8] Super-herringbone design based on biomechanics lab traction tests
9] Integrated forefoot flex-grooves10] Fulcrum of lateral forefoot outrigger
11] Molded TPU midfoot support12] Asymmetrical abrasion resistant toe guard
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* Engage is a trademark of Dow Chemical, Abzorb & Stability Web are trademarks of New Balance Athletic Shoe
Key Hidden Features
New Balance Athletic Shoe CT 82o, Lightweight Players Shoe Mathew Drazic
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Features & Benefits1] ISSTM* Internal Support System :: Conceived & introduced a partially hidden midfoot strap & lateral forefoot support structure
2] The first New Balance shoe to use an EVA lasting board :: Introduced in the Tennis category instead of Running becausewe were able to convince management that it would allow us to balance cushioning & court feel in a low profile shoe
3] High-density lateral forefoot outrigger :: With a higher density EngageTM* post& lower durometer AbzorbTM* shelf in the forefoot, this foam blocker
worked in conjunction with the ISS to keep the foot fromsliding off the midsole platform enabling
faster stops & quicker cuts, resultingin a competitive advantage
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3* Engage is a trademark of Dow Chemical, ISS & Abzorb are trademarks of New Balance Athletic Shoe
New Balance CT82oLightweight Players Shoe
2oo3