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NewApproach

es—

Getting

Started...

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..............

.......41

Charts Are

Presentation

Objects......

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................

................

.41The

Basic

Model......

..............

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..............

..............

.....43Struc

tures of the

Excel

Workbook...

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.................

.............44

Conceptualizi

ng from E to

A—

Implementing

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from A toE............47P

roblems

and Their

Solutions ..

................

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................

..48Digressi

on:

Important

Functions

and

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Formulas ......................

....50The

INDEX

Function ...

...............

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...............

...........51

The

VLOOKUP

Function ...

...............

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...............

........52Th

e OFFSET

Function....

...............

...............

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..........54Suggestions

for

Improvemen

t...............

................

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.....55ModelStructures—

A Practical

Example.....

.................

...........56S

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cenario..................

..............

..............

.........56S

tructure of

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theWorkbook ..

................

................

....57Struct

ural

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Componentsin

Detail.........

.................

........58A

Solution

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Emerges .................

...............

...............

...62Choos

ing a

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Theme.....................

...............

..........64

What’s This

About—And

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How Do I DoIt?..............

............67Is

All the

Groundwork

Done?.......

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................

..............6

8Defining theParameters 1

 Worksheet

...............

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..............69Defining the

Data 1

 Worksheet

...............

...............

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....75Defining and

Preparing theLists 1

 Worksheet

...............

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.......87Defining and

Preparing theBasis 1

 Worksheet

...............

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......94Defining the

Focus 1

 Worksheet

...............

...............

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....98Summary . . . . . . . . . . .

. . . . . . . . . . . . .

. . . . . . . . . . . . .

. . . . . . . . . . . . .

. . . . . . . .103

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 3 Perceivin

g,

Interpreti

ng,

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Understanding.........

..........105

Perception

and the

Laws of

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Perception ..................

..............10

5Determinin

g Our

Limitations.

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................

................

...105100

Million

Years ......

...............

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...............

..........110

How Does

Visual

Perception

Work?........

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.................

.....111The

Most

Important

Laws of

Perception...

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..................

.....113The

Law of

Closure ....

...............

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...............

..........121

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Table ofContents

vii

Summary..

..............

..............

..............

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.........123Which

Charts for

Which

Purpose ....

................

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................

.124Drawba

cks of 3-D

Charts,

Cones, and

Pyramids .....

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..............126Essential

Types, Their

Symbolism

and

Applications..

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...............127

 4

 Colors,Areas,

and

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Outlines..............

.............

...155

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Colors andColor

Systems....

...............

...............

..........155

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How WeSee ........

..............

..............

..............

156Spectru

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m and ColorReceptors..

................

................

157Calibrat

ing Your

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Screen .....................

................

...159Color

Models and

Their Use in

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Excel2007 ..........

..............16

0Coloring

Elements ..

...............

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...............

...............

...165The

Power of

Color

Effects......

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................

................

165General

Information

About the

Approach ....

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..................

..166Colorin

g Table

Structures..

................

................

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.....167Coloring Chart

Elements...

................

................

.....169Crea

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ting andChanging

Lines and

Outlines......

..................

.....188Shad

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ing Areasand

Lines........

...............

...............

.......190As

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signing“Shape

Styles”......

...............

...............

.........193

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CombinedBasic

Formats for

Shape, Fill,

and

Outlines .......

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.......194Shape

Fill..........

..............

..............

..............

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.195ShapeOutline.....

...............

...............

..............

195Shape

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Effects ...................

...............

...............

196Size

and

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Properties...............

...............

...............

....197

 5

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 Graphical

Objects .

............

............

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............

.199

Object

Types andBasic

Techniques

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.................

.................

.199Object

Types.......

..............

..............

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..............

.199Using

the Practice

Material ....

................

................

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.202Creating, Inserting,

and

Selecting

Objects ......

..................

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202Movingand Scaling

Objects .....

................

...............2

04Determini

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ngPositioning

Properties...

.................

..........206D

uplicating

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Objects ...................

...............

.........207A

rranging

Objects.....

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...............

...............

..........208

Rotating

Objects ....

...............

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...............

............21

1Using

Drawing

Tools and

Picture

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Tools ...........................

212Drawing

Objects and

Drawing

Tools ........

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.................

.........212C

hanging the

Design and

Content of

Integrated

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Shapes............213Adding

Text to

Shapes .....

...............

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...............

......216

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viii

 Table of

ContentsText Boxes

and TheirProperties .

.................

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...............216Formattin

g Shapes

and

Changing

Formats.......

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.................218Lines,

Arrows, and

Connectors

.................

.................

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226WordArt . .. . . . . . . . . . . . .

. . . . . . . . . . . . .

. . . . . . . . . . . . .

. . . . . . . . . . . .

230SmartAr

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t ..........................

..............

.............

234Picture

Objects and

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PictureTools.........

.................

...........234I

nserting

and

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AdjustingPictures.....

.................

...........235

Charts in

Combination

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withGraphical

Objects.......

..................

.237

 6

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 What, ForWhom,

How, and

With

What? .....

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.............239

How Are

Results andApproaches

Determined?

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..................

.......239Fro

m Assigning

Tasks to

Defining

Objectives...

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..................

.240The Six

Ws and

one

H.............

...............

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..............244For Your

Own

Information

or for

Management

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?...................246Have

You Got

Something

to

Say?..........

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.................

.....250Mod

els..........

..............

..............

..............

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........251Sample

Templates

...............

...............

...............

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251TheExcel

Template ..

...............

...............

............25

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1The ChartTemplate...

...............

...............

...........25

3The

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Importanceof Looking

Good.........

................

............25

6Which

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Layout? ..................

...............

...............

258Type

Area and

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LayoutGrid..........

................

............26

4Area

Design.....

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..............

..............

..............

....266Dim

ensions....

..............

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..............

..............

.....268Bri

ghtness

and

Colors.......

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...............

...............

.....269Line

s and

Borders.....

...............

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...............

...........27

0A

Question of

Ergonomics

................

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................

......272Do

Your

Figures

Need More

Format? ....

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.................

............276

Appearance

s Can Be

Deceptive...

................

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...............276Creating

and

Assigning

Custom

Formats .....

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..................

..279Docume

nting and

Copying

Number

Formats ......

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...............282Number

Formatting

in

Charts.......

................

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............286

 7

 Elements of

Dynamiza

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tion.....................

..........28

9

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Theme andVariations .

...............

...............

...............

.289Purpos

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e andStructure of

the

Model ........

.................

....290Varia

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nt 1 (BasicModel)......

...............

...............

..........299

Form

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Controls..................

...............

...............

.299Formul

as ..........

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..............

..............

..............

.309

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