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What is Adtaxi?

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1 Overview of Adtaxi2 Changing Digital Marketing Landscape3 The Adtaxi Difference4 Our Solutions5 Case Study6 On-boarding

Table of Contents

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About Adtaxi

Adtaxi is a client-centric digital marketing organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, Adtaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions.

4,000Monthly Advertising

Campaigns

12Regional Offices

230Employees and Growing

Digital Marketing Experts

Platform Agnostic

Audience Centric

Data Driven

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The consumer journey is complex.

Consumers are changing the way they research and buy products. No longer is there a single path to purchase, making it an increasingly difficult eco-system for marketers to navigate. • Consumer interactions vary based on a

number of factors, such as business type, size of purchase, and personal preferences.

• The increase in digital channels available to consumers adds complexity.

• Understanding how these interactions work together to impact the consumer journey is critical to your digital marketing strategy.

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Too many vendors. Too many silos. It’s more important than ever for marketers to have flexibility to shift budgets across various touch points that have the biggest impact.

Search

Social

Email

Native

Video

28% of marketers use seven or more providers

to manage their marketing initiatives.

Direct Marketing Association, 2014

One-third of marketers don’t know which tactics have the biggest impact

on revenue.

Marketing Profs

Display

Difficult Simple

How do you objectively judge performance?

We simplify digital marketing for businesses everywhere.

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Adtaxi: digital made simple.We take a holistic, audience-based approach to building custom marketing programs that focus on achieving your goals.

Programmatic

Search Social

Email

Native

• We utilize a cohesive strategy, leveraging a consistent data-layer across your media mix.

• We apply our category expertise, amassed from data collected on thousands of campaigns.

• We are proud partners of Bing and Google, who’ve recognized us as experts in Search.

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Influence when and where it matters most

Different mechanisms are used to connect with consumers at each stage of the purchasing path. We understand that and take time to learn about your business, audience and goals to recommend the media mix that will be most effective.

Social

Native|Video|Display Impression or Referral Direct & Brand

paid searchRetargeting

Organic search

Generic paid search

*Sample purchase path

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While most of our competitors are focused on impressions and clicks, our unique approach shifts the focus to maximizing your ROI and turning prospects into customers.

Get the results that matter.

We continually analyze campaign

data and adjust based on those learnings.

90% of consumers

start a task on one device

and finish it on another

Regardless of platform, we focus

on driving the metrics that

matter most to you.

With cross-platform

attribution, we know where the conversions are happening and

why.

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Game-changing optimization

Founded in our performance-based model, we built MagellanTM, an optimization platform designed to maximize conversions and drive real business results across our solution set.

96%

3Millio

n

Retention Rate

RTB queries per second

1111

Customized performance trackingWe understand the importance of transparency, which is why we provide you a clear, insightful analytics dashboard at your fingertips.

On-demand Reporting

View performance of a campaign at

the click of a button.

Data Visualization

Results displayed visually for clear, easy to interpret,

actionable insights.

All-in-One Dashboard

View all of your campaign metrics

in one, unified location.

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Case Study – Travel Category

ADVERTISER OBJECTIVEThis Utah-based adventure resort was looking to drive online reservations.

ADTAXI SOLUTIONWe recommended MagellanTM, our performance-based solution, leveraging cross-device RTV to connect with potential guests and drive them to book an online reservation.

THE RESULTOur client spends roughly $16k per month. During the first 7 months, our campaign generated 400 sales. With an average transaction of $1,654, this represents a ROAS of 590%.

400Online reservations

booked

$661kRevenue generated

from campaign$9k $8k$34k

$112k$119k

$220k

$161k

590%Return on Advertising

Spend

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We’re your trusted partner.

Every client and every campaign is different, so we take a custom, hands-on approach to the on-boarding process.

Our experienced ad operations team works together across platforms to ensure a holistic strategy, while keeping

your business objectives front and center.

Meet your dedicated team. We look forward to working with you.

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