New acorn website
-
Upload
joe-gilbert -
Category
Marketing
-
view
280 -
download
0
Transcript of New acorn website
![Page 1: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/1.jpg)
Revamping our website
By Joe Gilbert
![Page 2: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/2.jpg)
In 2014, we re-designed our website
from the ground up, in response to
feedback from our customers.
![Page 3: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/3.jpg)
We needed a new site that was easier
to keep updated, more user friendly,
more engaging, and performed better
in search engines...
![Page 4: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/4.jpg)
The old website
![Page 5: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/5.jpg)
![Page 6: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/6.jpg)
Basic design
![Page 7: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/7.jpg)
Boring and unengaging layout
![Page 8: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/8.jpg)
No room for expansion
![Page 9: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/9.jpg)
The new website
![Page 10: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/10.jpg)
![Page 11: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/11.jpg)
Smart, modern design
![Page 12: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/12.jpg)
![Page 13: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/13.jpg)
Engaging content
![Page 14: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/14.jpg)
![Page 15: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/15.jpg)
New online booking system
![Page 16: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/16.jpg)
![Page 17: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/17.jpg)
New customer area
![Page 18: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/18.jpg)
![Page 19: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/19.jpg)
The new website attracts an average
of 868 extra visitors per month
![Page 20: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/20.jpg)
And has seen a 33% increase in
monthly enquiries
![Page 21: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/21.jpg)
The website currently ranks as
number one nursery on Google for
the search terms:
nursery Milton Keynes
day nursery Milton Keynes
nurseries Milton Keynes
nursery mk
![Page 22: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/22.jpg)
And has seen a 33% increase in
monthly enquiries
![Page 23: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/23.jpg)
The website has also been
shortlisted for an award
(results announced September ‘15)
![Page 24: New acorn website](https://reader031.fdocuments.us/reader031/viewer/2022021422/589acb861a28abcf058b6e05/html5/thumbnails/24.jpg)