New 7 creating vision

On Creating Vision

Ziya G. Boyacigiller

This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to www.ziyaboyacigiller.com

Copyright (c) Ziya G. Boyacigiller 2003, 2004

Main Subject:How to create vision? Why is vision important?

Full Steam Ahead!Ken Blanchard, Jesse Stoner


But we don’t have the resources…1. NO business has all the resources it needs,

unless it is being mismanaged. You should want to pick and choose from a list of alternatives.

2. Start-ups, especially, ARE resource limited organizations. The reason they succeed is because they FOCUS.

3. Problem is often caused by not having a clear focus, matching plans to resources so you can win.


Side Bar:

How do you fit rocks, pebbles, sand, and water in a fish-bowl?

1. Start with rocks (most important work),

2. Fill pebbles between rocks,

3. Fill sand between pebbles and rocks,

4. Pour in water (least important work), which will fill the space in between.

Lesson Learned:

If you start with water, then add sand, then pebbles, you won’t be able to fit in the rocks!

Lesson Learned:

If you start with water, then add sand, then pebbles, you won’t be able to fit in the rocks!


Reactive Organization? “…everyone knows what to do…”

“…fully powered, moving ahead as fast as possible…”

Full Steam Ahead!needs having clear vision – being so clear about

your purpose, so committed to it, and so sure about your ability to accomplish it, that you move ahead despite any obstacles and as fast as anyone can.


What happens when vision is clear and shared: People have the power to make

important decisions on their own. Everyone assumes responsibility and

accountability for their own actions. They take charge (proactive) rather than

waiting (passive or reactive). They find a way (creativity) Everyone rows in the same direction. Everyone finds a place for them to fit in

the larger whole.


To Create Compelling Vision need:

Purpose Without purpose, visions are not

compelling enough… Purpose defines

“what business we are really in”, what we are here for, why we exist

Explain “Why we?” A good purpose should “serve a greater

good” (Merck)


Game Theory (John Nash)

A. People do what is good for themselves.

B. And, people do what is good for them collectively.

Start-ups will not work right, unless people are doing “B”, even at the expense of “A” occasionally… (i.e. politics is bad for a start-up)


Summary of Purpose: Purpose is your organization’s reason for existence. It answers the question “Why?” rather than just

explaining what you do. It clarifies – from your customer’s viewpoint – what

business you are really in. Great organizations have a deep and noble sense

of purpose – a significant purpose – that inspires excitement and commitment. (stone cutters versus accountants)

The words are not as important as their meaning to your people (Ford)



ValuesValues are deeply held beliefs that

certain qualities are desirable. They define what is right or fundamentally important to each of us.

Values provide guidelines for our choices and actions – affect how we make decisions.


From www.Merck.com :Merck & Co., Inc. is a leading research-driven

pharmaceutical products and services company. Merck discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.

OUR MISSIONThe mission of Merck is to provide society with superior

products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return.


OUR VALUES(www.merck.com continued)

1. Our business is preserving and improving human life. All of our actions must be measured by our success in achieving this goal. We value, above all, our ability to serve everyone who can benefit from the appropriate use of our products and services, thereby providing lasting consumer satisfaction.

2. We are committed to the highest standards of ethics and integrity. 3. We are dedicated to the highest level of scientific excellence and

commit our research to improving human and animal health and the quality of life.

4. We expect profits, but only from work that satisfies customer needs and benefits humanity.

5. We recognize that the ability to excel -- to most competitively meet society's and customers' needs -- depends on the integrity, knowledge, imagination, skill, diversity and teamwork of our employees, and we value these qualities most highly.


Summary of Values: Values provide broad guidelines on how you should

proceed as you pursue your purpose. “What do I want to live by?” and “How?” They need to be clearly described so you know exactly

the behaviors that demonstrate that the value is being lived. Clear values create commitment and are unifying.

They need to be consistently acted on, or they are only “good intentions”

People’s personal values need to be in line with the values of the organization. (boss, coworkers)

Values should support purpose.


Side Bar: Framework for “Thinking About Values”

The Six Value Medals

by Dr. Edward De Bono


Frameworks Help Us Think

The “Six Value Medals” framework will show

you how to

identify,

score, and

map

your values, providing an essential tool for

decision making in all aspects of your life,

including in business.


Logic & Values

Logic can help you decide how to do something,

But logic cannot tell you what you want to do.


Two Common Situations Requiring Us to Make Decisions

1. Decide whether to do something, or stay putExample: Should I start a company, or not?

2. A choice between alternatives, or do nothingExample: Should I start an IT company or a restaurant?


Every decision we make involves values.

If values affect all our thinking

then it makes sense to do a

“value scan” and to identify

the values we use for decisions.


Values are what we consider important, but we may not be consciously aware of them.


Decisions Require Us to Assess Certain Type of Values Will this project be profitable? How will this project impact existing

operations? What will customers perceive as value? How will this project affect the

environment? How will this affect my happiness? How will this affect my family? How will this affect my finances?


How Values Affect Decisions Should I start a business?

If there is no value…Example: Customers will not pay for service…

If value is negative…Example: Business is bad for environment…

If a high value in one area, and weak value in others…Example: Business is very profitable but bad for environment…


The Overall Value…

…is as strong as the weakest value.

Example: Something that pleases

customers, is profitable, but upsets governments…

Secure Cell PhoneCommunication


When is Value Scanning Essential Choice of Ideas Allocation of Resources Timing Cost-Cutting Design Strategy and Plans Disputes


And for Startups…The design of any new business is a

total exercise in value scanning.

What are the values being offered to potential customers?

What are the business values? How profitable do we want this business to be? Do we want short term or long term success? Who do we want to work with? etc. etc.


Perception & ValuesSome people make the mistake of

believing that we see things objectively first, and then apply our values.

Unfortunately, it is not like that.

Values determine our perception, whether or not we are conscious of those values, and then what we see tends to support that perception.


Need for Value ScanA perception is an unconscious decision

about how we see the world around us.

Because it is unconscious, we have no control over our perception unless we make the driving-values visible.

Example: Explain why you find someone attractive – why you like someone.


Six Value Medals Framework…

…is for directing our attention to

different sorts of values when we

are assessing values.


Can you find the perfect star?


Types of Values

Value implies a positive impact.

However, values can have negative impact. These, we will name “negative values”.


Benefits of Frameworks:1. Frameworks allow us to direct attention at

will. Frameworks allow us to ask others to direct their attention in a certain way. Attention no longer drifts randomly. Attention is no longer pulled by items which seem interesting – at the expense of those items which are less interesting at first but, in the end, much more important.

2. Frameworks allow us to give “names” to things so that we can look for them, look at them, and notice them.


Six Medals:

Gold Medal

This medal deals with human values, the values that affect people. Gold is a superior material and human values are the most important values of all.

Ask: What are the human values here?


Gold Medal Values Health Shelter Respect Human rights Recognition Appreciation Trust Reassurance Sense of achievement Simple human warmth Dignity


Six Medals:

Silver MedalThis medal focuses directly on

organizational values. That means values related to the purpose of the organization (in business this would be profitability). Silver is associated with money. There are also the values involved in the actual running of the organization, such as cost control. The organization may also be a family, group of friends, or social club.


Silver Medal Values Those things that help the

organization to fulfill its mission Profits, votes, publicity, cups won,

etc. Cost control, productivity,

communication, etc.


Six Medals:

Steel Medal

These are the quality values. Steel should be strong. The values are in the intended direction. What are the values of the product, service, or function in terms of what it is trying to do? If it is tea, is it good quality tea?


Steel Medal Values Quality of product or service Customer values,

expectations met good quality

Improvement


Six Medals:

Glass Medal

This medal covers a number of associated values: innovation, simplicity and creativity. Glass is a very simple material originating in sand. But with glass you can use your creativity to do a lot of things.


Glass Medal Values These values arise from change. Evolutionary change Change resulting from pressure Creative change


Six Medals:

Wood MedalThese are the environmental

values in the broadest sense. What are the impact values on the environment, on the community, on others? The values relate to those things and people not directly involved.


Wood Medal Values Selfish and self-centered imply that you

are concerned with only your own interests – wood medal values are exactly the opposites.

Impact of your actions on third parties not directly involved. Local effect – polluting a river Global effect – CO2 emissions Social impact/Cultural impact


Six Medals:

Brass Medal

This medal deals explicitly with perceptual values. How does this appear? How might it be seen? Perception is real even when it is not reality. Brass looks like gold.


Brass Medal Values Perceptions of other True world may be different from

the world of perceptions Use of contraceptives as perceived

by church, HIV prevention/doctors, unwanted pregnancies/young people


Value Map

GOLD

STEEL

WOODGLASSBRASS

SILVER

4

1

-413

-2

4=strong; 3=sound; 2=weak; 1=remote value


Values can define the business… Chevy’s Mexican Restaurant’s

values clarify what the employees need to do (tortilla envelopes)

Disney’s values – courtesy & safety (or rather safety first) sets priorities



Picture of the Future Vision is also about going

somewhere (man on the moon) How Soviets ruled over the 1976

Olympics… Why a picture is so powerful (how

the brain works and On the Sweet Spot)


Summary of Picture of the Future:

Paint in words a detailed description of the end result, a picture of the future.

The power of picture works when you focus on what you want to create not what you want to get rid of.

The power of picture works when you focus on the end result, not the process to achieve it. (empowerment)


ML King speech…

I have a dream that one day on the red hills of Georgia the sons

of former slaves and the sons of former slave owners will be able

to sit down together at the table of brotherhood. ...I have a dream

that my four little children will one day live in a nation where

they will not be judged by the color of their skin but by the -

content of their character. ...I have a dream that one day the state

of Alabama. ..will be transformed into a situation where little

black boys and girls will be able to join hands with little white

boys and girls and walk together as sisters and brothers. ...


Vision versus Goals Vision provides continued

guidance, goals are focused on specific achievements (NASA)

“What is next?”


Vision Defined:

Vision is knowing who you are, where you’re going, and what will guide your journey.


TESTS OF A COMPELLING VISION

Helps us understand what business we're really in

Provides guidelines that help us make daily decisions

Provides a picture of the desired future that we can actually see

Is enduring

Is about being "great"-not solely about beating the competition

Is inspiring-not expressed solely in numbers,

Touches the hearts and spirits of everyone

Helps each person see how he or she can contribute


Are we missing anything? When developing vision, keep on

questioning

Visions can develop over time

Vision is about the presentLearn from the past, plan for the future, and

live in the present. In short Start living your vision now.


How to find values: Obituary (Nobel) Memorial service Creating you (or your child)

For your organization, ask what is important to us so we realize our vision and force list of values to top 3-5.


For Vision to become Reality:

It is important: How it is created (process of creating it) How it is communicated (keep talking, stories) How it is lived (courage of commitment, take a step

(B.Sher), always focus on your vision)

As the leader of your company, your job is to help articulate the vision, to champion the vision, but not to “own” the vision. Everyone in the company must own the vision. Otherwise it is your vision, and not a shared vision.


2- Change the world to be a better place for those who will follow us.

Vision is about more than just you:

1- Do no harm.


Whatever you can do, or dream you can, begin it.

Boldness has genius, power, and magic in it.

- GOETHE

A journey of ten thousand miles, starts with a single step.

-CHINEESE PROVERB


A Vision Statement should: Describes the future Compelling (benefits for followers) Do-able Focused Flexible Easy to communicate

(From “Realizing Change CD, P.Kottler)

New 7 creating vision

Small Business & Entrepreneurship

Transcript of New 7 creating vision