New riseuptogether.org · 2020. 9. 10. · Let Girls Lead 1 contributors Lead Contributors Grace...

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LGL guide TO GIRL- CENTERED ADVOCACY

Transcript of New riseuptogether.org · 2020. 9. 10. · Let Girls Lead 1 contributors Lead Contributors Grace...

  • LGL guide TO GIRL- CENTERED ADVOCACY

  • Let Girls Lead 1

    contributorsLead ContributorsGrace Kaimila KanjoEugenia López Uribe

    Denise DunningLorena Gómez-BarrisEmily HagermanJosie RamosClaudia RomeuEsther TahrirEmily Teitsworth

    Other ContributorsRicardo BaruchDarshan Elena CamposRossana CifuentesJuany Garcia PérezGrace Malera

    Mirna Montenegro RangelSarah Rich

    Graphic DesignDiana Eugenia Pérez GonzálezMaría Fernanda Azuara Hernández

    Photo Credits Lorena Gómez-BarrisHoward KasiyaEmily TeitsworthEnrique Zabaleta

  • Let Girls Lead 2

    Acknowledgements

    many years, especially Eugenia López Uribe, Grace Kaimila Kanjo, Mirna Montenegro Rangel,

    Many excellent resources contributed to Let Girls Lead’s methodology and curriculum

    Thank you! Mil gracias! Zikomo! Ameseginalehu!

  • Lets Girls Lead 3

    table of contentsWhen I picture a fair world for girls...

    LGL GUIDE TO GIRL - CENTERED ADVOCACY

    HOW TO USE THIS CURRICULUM

    THE IMPORTANCE OF TEAM BUILDING

    Introduction to Advocacy

    Advocacy for and with Girls

    Selfcare and Safety for Advocates

    Political Mapping

    Convince

    Advocacy Planning

    Communication Strategies

    Storytelling

    1

    5

    7

    81011

    12

    13

    18

    22

    23

    45

    55

    2

    3

    4

    5

    6

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    8

    73

    7598

    101

    128

    136

    138

    150

    152

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    181187

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    Building Alliances

    Implementation Plan

    Advocacy Resource Mobilization

    Proposal Development

    207

    209

    219

    227

    229

    238

    243

    254

    258

    10 Closing and Next Steps

    Resources for Advocates

    HOPE, Commitment and Action

    262

    268

    272273

    278279280281282

    283

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    12

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    15

  • Let Girls Lead 5

    When I picture a fair world for girls...

    Let Girls Lead

    piece by Gabriela del Carmen, an eleven year old girl from Guatemala who shares her vision for girls

    -

    Girl Leader Gabriela del Carmen

    http://www.letgirlslead.org

  • Let Girls Lead

    allow girls to learn about their body and sexuality, free from fear and taboos, for this could give them the wrong idea

    When I picture a fair world for girls...

  • Let Girls Lead 7

    1

    The groups of girls and adolescents are the fundamental pillars that breathe life into the decrees, laws, and

    they best know their own needs

    policy that arises from a truly felt need that is expressed

    Juany García Perez, 2009LGL Fellow

    LGL GUIDE TO GIRL- CENTERED ADVOCACY

  • Let Girls Lead 8

    Let Girls Lead

    1 .1

    Let Girls Lead

    Let Girls Lead has achieved the following impacts:

    Reducing child marriage in Malawiof marriage

    violence

    , a

    http://www.letgirlslead.orghttp://www.championingchange.org/http://www.phi.org

  • Let Girls Lead 9

    Let Girls Lead Methodology and Learning Philosophy

    1 .2

  • Let Girls Lead 10

    The Let Girls Lead Workshop Guide

    , a youth-centered leadership

    and Save the Children’s World

    1 .3

    http://www.gojoven.org

  • Let Girls Lead 11

    Who Is This Guide For ?

    1 .4

  • Let Girls Lead 12

    I raise up my voice-not soI can shout but so thatthose without a voice can

    succeed when half of us

    HOW TO USE THIS CURRICULUM

    2

  • Let Girls Lead 13

    Adapting the Let Girls Lead Curriculum

    2.1 Let Girls Lead originally designed this Advocacy Curriculum as one eight-day intensive workshop for civil

    If the workshop is to take place over the course of two days, the facilitators may want to assign some pre-workshop assignments outside of the

    1

    2

    3

  • Let Girls Lead

    Preparing to Lead a WorkshopHere are some points to remember while preparing for and opening each session:

    Leading a Workshop

    discussion

    needing to verbalize their thoughts

    Facilitation Tips

    2.2

  • Let Girls Lead 15

    facilitation tipsno

    tes

    This is an especially

    more introverted and hesitant to share their

    a facilitator is to keep a

    and really listen to

    real-world experiences are invaluable to the

    box available where

    anonymous feedback throughout the

    2.2

  • Let Girls Lead

    Closing SessionsWhen closing a session, it is important to do the following:

    Sample Agenda

    facilitation tips

    1

    2

    3

    2.2

  • Let Girls Lead 17

    AGALI workshop

    Day 1 Day 2 Day 3 Day 5 Day 7 Day 8

    8:00 Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast

    9:00 Daily Check-In Daily Check-In Daily Check-In Daily Check-In Daily Check-In Test9:30

    Human RightsAnalysis of Laws and Policies

    Advocacy Strategy Development: Desired Advocacy Result Advocacy

    Advocacy Strategy Development:

    Advocacy Resource

    Resources

    Pre-Test

    Team Building

    10:00 10:15

    11:00

    Responding to an RFP

    11:30Involving Girls and

    Strategies

    12:00

    That Impact Adolescent Girls

    12:15

    Lunch12:30

    13:00

    Lunch Lunch Lunch Lunch Lunch Lunch13:30 Basic Components

    of Advocacy

    Legal Context for Girls’ Advocacy

    Advocacy

    Advocacy

    Methodology

    Analysis of Target Audiences

    15:00 Advocacy Strategy Development:

    IndicatorsFeedback on Final AGALI Proposals

    15:30

    Context for Girls’

    Scale

    Developing Advocacy Networks 17:00

    Free Time Free Time17:30

    Free Time

    Free Time Free TimeNext Steps

    18:00 Free Time Free Time

    19:00

    Dinner

    Dinner

    Advocacy Networking

    Dinner

    Dinner

    Individual Work

    Advocacy Strategies

    Dinner

    Individual Work

    Advocacy Strategies

    Dinner

    Coaching to Finalize Advocacy Strategies

    2.2

  • Let Girls Lead 18

    The Art of Giving and Receiving Feedback

    Explain that feedback is a way of helping other people to consider changing their

    Feedback helps facilitators keep their behavior on target and, thus, increases

    feedback:

    As observers, we cannot know what another

    I

    Feedback only increases

    In general, feedback is most useful if given at the earliest

    25 min

    Tim

    e

    FACILITATORGuide

    1

    2

    3

    2.3

    10 min

    oneACTIVITY

    obje

    ctiv

    es

    To name three rules for providing

    To explain the value of providing and receiving feedback to improve our work and that of others

    “The Art of Feedback”

    HAND

    OUT

  • Let Girls Lead 19

    15 min

    TWOACTIVITY

    We all need to be

    The Art of Giving and Receiving Feedback

    1

    2

    3

    2.3

  • Let Girls Lead 20

    The Art of Giving and Receiving Feedback

    25 min

    Tim

    e

    participantGuide

    10 min

    oneACTIVITY

    obje

    ctiv

    es

    To name three rules for providing

    To explain the value of providing and receiving feedback to improve our work and that of others

    “The Art of Feedback”

    15 min

    TWOACTIVITY

    Feedback: Is a way to help other people consider

    Feedback helps facilitators keep their behavior on

    As observers, we cannot know what another person’s

    I

    Feedback only increases people’s

    In general, feedback is most useful if given at the earliest opportunity

    2.3 HA

    NDOU

    T

  • Let Girls Lead 21

    Feedback is most useful when the receiver asks

    Feedback can be

    The tone of feedback is as

    PossibleRequested

    Considerate

    Timely

    handout : The Art of Feedbacka 2.3 The Art of Giving and Receiving Feedback

  • Let Girls Lead 22

    3

    In partnership with Let Girls Lead, we are empowering girls to raise their voices and

    leaders and achieving bylaws that bring an end to child marriage and other harmful

    Faith PhiriLGL Fellow and

    the importance OF team building

  • Let Girls Lead 23

    team building

    Group diversity, including ages and languages

    note

    s

    The facilitators can

    at the beginning of a workshop, or in sessions whenever necessary to inject some energy to the

    outdoor space is not available, it is important to use a large room with enough space for physical

    1

    2

    3

    Let Girls Lead

    3.1

    http://www.letgirlslead.org/

  • Let Girls Lead

    Snorkeling Kayaking or canoeing Ropes course Rappelling or caving Zip lining Climbing a structure such as pyramid ruins or anything with a staircase

    EXPERIENTIAL LEADERSHIP ACTIVITIES

    obje

    ctiv

    es

    To create an environment where

    that allow them to challenge themselves, overcome their own perceived limits, and

    To work individually and within a team to achieve personal and shared goalsTo develop trust and

    fellow workshop

    Tim

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    FACILITATORGuide

    10 min

    oneACTIVITY

    9, 10, 11 and 12

    3.2

  • Let Girls Lead 25

    – – Sunscreen – Insect repellent –

    EXPERIENTIAL LEADERSHIP ACTIVITIES

    1

    2

    3

    3.2

  • Let Girls Lead

    Tell everyone to close their eyes, put their right hands up in the air, and then reach into the circle to grab

    obje

    ctiv

    esM

    ATER

    IAL

    To strengthen

    problem-solving

    1

    2

    3

    15 - 30 min

    TWOACTIVITY

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

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    Watch to ensure that they do not take the hand of someone directly next to them, or of the person whose right hand

    Discussion

    7

    8

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2 5

  • Let Girls Lead 28

    The facilitators determine the theme for the cards and writes the names in advance

    cards based on the theme

    2

    3

    note

    s

    Themes can be anything from famous people to work colleagues to

    of work colleagues and group members adds a

    obje

    ctiv

    es

    To create personal bonds

    and provide ways for

    and move around the 1

    15 - 20 min

    THREEACTIVITY

    MAT

    ERIA

    L Index cardsTape

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 29

    person may not be used to being “in charge”, and so it might be most challenging for them to

    valuable lessons related to teamwork: the guide learns about the challenge and responsibility of caring for another individual’s well being, while the blindfolded partner learns to trust and rely

    Ask everyone to be silent and guide their partners only using touch and physically guiding

    Ask that guides only touch their partners on one shoulder and lead them from behind,

    obje

    ctiv

    es

    To increase the level of

    To take personal risks by exploring the immediate surroundings using other senses

    1

    min

    FOURACTIVITY

    2

    3

    5

    MAT

    ERIA

    L

    Stopwatch or watch with second hand for

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 30

    DiscussionStanding with all group members in a circle, facilitate a 20-30 minute discussion using the following

    min

    FIVEACTIVITY

    obje

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    es

    To develop personal

    those with whom they may not have had much

    listening

    MAT

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    L

    2

    3

    1

    Stopwatch or watch with second hand for

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 31

    as looking directly in the partner’s eyes, nodding to the listener, making acknowledgement sounds, or making other

    Sample Prompts

    5

    7

    8

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 32

    Discussion

    Ask them to arrange themselves in line based on any of the following:

    DiscussionStanding with all group members in a circle, facilitate a 5-10-minute discussion using the following

    15 min

    sixACTIVITY

    obje

    ctiv

    es

    To create personal and professional bonds with

    1

    2

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 33

    are simple and funny, such as foot size, which we compared in this exercise, while others tell us about

    The Alarm Game

    beginning of the grid and tries to cross it again, remembering not to step where an alarm was

    30 min

    sevenACTIVITY

    obje

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    girls’ human rights

    MAT

    ERIA

    L

    forming a grid of 5 x 5 squares, big enough for the

    Flip charts and markers1

    2

    3

    5

    note

    s

    numbered card at the corner of each square

    Prepare relevant data about girls’ human rights

    the country and culture that best represents the

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead

    Sample Alarm Grid

    Discussion

    START

    FINISH

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 35

    A7 THE ALARM GAME handout Statistics About Adolescent Girls' Human Rights1

    2

    3

    5

    7

    8

    9

    10

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    Eat the Bread

    Discussion

    MAT

    ERIA

    Lob

    ject

    ives

    importance of group work for advocacy

    20 min

    EIGHTACTIVITY

    1

    2

    3

    5

    7

    8

    9

    10

    BreadBlindfolds

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 37

    Build the House

    obje

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    importance of

    kinds of leadership

    methods

    MAT

    ERIA

    L

    nineACTIVITY

    note

    s

    space where people can move around blindfolded without tripping on anything

    1

    2

    3

    5

    7

    8

    Long rope at least

    Blindfolds enough for

    3-5 people

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 38

    Discussion

    Observers

    Everyone

    note

    s

    quite frustrated with the

    is to remove the blindfolds,

    not talk to each other while trying to create the house

    second try, be sure to process with the whole group that

    challenges are meaningful and that we should all strengthen

    9

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead 39

    The Girl I Am

    women, they can represent themselves, or they can represent the point of view and experiences of a

    Ask each person to light a match and introduce themselves as the young woman they

    DiscussionFacilitate a discussion that includes the following points:

    15 min

    TENACTIVITY

    obje

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    for adolescent girls

    commitment to girl-centered advocacy

    MAT

    ERIA

    Lno

    tes

    Ideally, before arriving at the

    adolescent girl from their

    Advocacy Strategy Research and

    If there has been no prior workshop

    and think about a girl whom they

    Ask them to write down a few things about her, such as her age, her interests, her plans for the future,

    2

    1

    Matches or a stopwatch than can count 30 seconds

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead

    At the end of this workshop together, what would you say to the girl you interviewed about

    Kind WordsThis exercise works best for groups who have had the opportunity to get to know each other rather

    15 min

    ELEVENACTIVITY

    30 min

    TWELVEACTIVITY

    obje

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    esob

    ject

    ives

    MAT

    ERIA

    LM

    ATER

    IAL

    1

    2

    To reconnect with the reality of girls in

    reasons why we advocate with and for adolescent girls

    feedback and know the

    see in them

    1

    2

    3

    PensBlank sheets of paper

    Stopwatch

    Matches or a stopwatch that can count 30 seconds

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

  • Let Girls Lead

    5

    EXPERIENTIAL LEADERSHIP ACTIVITIES3.2

    NOTES

  • Let Girls Lead

    We have incorporated more team building exercises into certain sessions throughout the curriculum because

    Crossing the Line

    Proverbs Say it All

    additional team building exercises

    3.3

    NOTES

    1

    2

  • Let Girls Lead

    REFERENCES

    http://www.girleffect.org/media/50107/girl_effect_infographic_the-girl-effect-factsheet-download.pdfhttp://www.girleffect.org/media/50107/girl_effect_infographic_the-girl-effect-factsheet-download.pdf%20http://www.icrw.org/files/publications/Knot-Ready-Lessons-from-India-on-Delaying-Marriage-for-Girls.pdf%20%20http://www.popcouncil.org/pdfs/Bruce2007_Commonwealth_FullText.pdf%20%20http://www.popcouncil.org/pdfs/Bruce2007_Commonwealth_FullText.pdf%20%20http://www.thelancet.com/pdfs/journals/lanonc/PIIS0140673609607418.pdf%20http://www.thelancet.com/pdfs/journals/lanonc/PIIS0140673609607418.pdf%20http://www.icrw.org/files/publications/Girls-Count-A-global-Investment-and-Action-Agenda.pdf%20http://www.icrw.org/files/publications/Girls-Count-A-global-Investment-and-Action-Agenda.pdf%20%20http://www.unfpa.org/webdav/site/global/shared/documents/publications/2011/Women-Children_final.pdf%20http://www.unfpa.org/webdav/site/global/shared/documents/publications/2011/Women-Children_final.pdfhttp://whqlibdoc.who.int/publications/2005/9241593512_eng.pdf%20http://whqlibdoc.who.int/publications/2005/9241593512_eng.pdf

  • Let Girls Lead

    We thought thatthe senators were

    understood the true

    We had thought that it meant

    demonstrate, but we learned

    Rosana Schaack,LGL Fellow and

    introduction to advocacy

    4

  • Let Girls Lead

    introduction

    Let Girls Lead

    4

    http://www.letgirlslead.org

  • Let Girls Lead

    WHAT IS ADVOCACY?

    obje

    ctiv

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    term “advocacy” and outline the basic

    involved in advocacy

    advocacy and other related strategies that

    advocacyTo introduce the basic stages involved in designing an advocacy strategy

    with markers

    version copied onto a

    Projector

    Tim

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    FACILITATORGuide

    30 min

    oneACTIVITY

    MAT

    ERIA

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    2

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    5 min

    5 min

    5 min

    4.1

  • Let Girls Lead

    Advocacy and Related Strategies

    The following elements should be included are:

    FundraisingLobbying

    WHAT IS ADVOCACY?

    5 min

    5 min

    8

    twoACTIVITY

    1

    2

    3

    HAND

    OUTS

    PREP

    ARAT

    ION

    Before the session, write down each of the

    found on the handout on separate sheets of

    them up on the walls

    them when they enter

    “Comparing Advocacy with Related Strategies,

    “Advocacy: Why and

    4.1

  • Let Girls Lead

    assign each group one of the following:

    Search for fundingLobbyingAdvocacy

    the following:

    7

    8

    5

    20 min

    10 min

    WHAT IS ADVOCACY?4.1

  • Let Girls Lead

    Distribute

    not

    9

    10

    20-30min

    THREEACTIVITY

    20 min

    1

    2

    NOTES

    WHAT IS ADVOCACY?4.1

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    Tim

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    PARTICIPANTGuideWHAT IS ADVOCACY?

    obje

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    issues involved in advocacy

    confused with advocacyTo introduce the basic stages involved in designing an advocacy strategy

    Projector

    HAND

    OUTS

    Advocacy

    “Advocacy: Why and How”

    30 min

    oneACTIVITY

    30 min

    TWOACTIVITY

    30 min

    THREEACTIVITYM

    ATER

    IAL

    Handout: – “Comparing Advocacy with

    Related Strategies, one per

    4.1

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    CEDPA: Cairo, Beijing and Beyond: A Handbook on Advocacy for Women Leaders

    Corporación PARTICIPA 2003

    Policy Project, 1999

    1

    2

    3

    5

    7

    A4.1 WHAT IS ADVOCACY?handout ADVOCACY DEFINITIONS

  • Let Girls Lead 52

    A4.1 WHAT IS ADVOCACY?WORKSHEET DEFINING ADVOCACY

  • Let Girls Lead 53

    Comparing Advocacy to

    Fundraising

    Lobbying

    An IEC strategy may have as its target audience

    decision makers, an advocacy strategy, however, will always have a decision maker as its target

    strategy is usually consumers, donors, or

    contrast, only has decision makers as its target

    A fundraising strategy usually has as its

    case with advocacy strategies, in some cases the

    Just like an advocacy strategy, a lobbying strategy has decision makers as its target

    behavioral change or increasing the knowledge

    strategy will expect its audience to make a

    raise awareness, increase knowledge, change

    advocacy strategy always seeks to generate

    Advocacy strategies always seek to generate

    Nonetheless, unlike fundraising strategies, their

    Just like an advocacy strategy, a lobbying

    decision makers who may bear impact on the

    advocacy can be found in the way they

    While lobbying is determined by the possibility of having access to decision makers,

    even when direct access to decision makers is

    Target Audience

    A4.1 WHAT IS ADVOCACY?handout COMPARING ADVOCACY TO RELATED STRATEGIES

  • Let Girls Lead

    A4.1 WHAT IS ADVOCACY?PPT ADVOCACY HOW AND WHY?

    obje

    ctiv

    es

    To outline the basic

    involved in advocacyTo introduce the basic stages involved in designing an advocacy strategy

  • Let Girls Lead 55

    Advocacy PREPARATION AND RESEARCH

    As agents of social change, it is our responsibility to address the various challenges experienced by our girls in our country and

    thinking about which advocacy approach might be most strategic to improve the lives of adolescent girls and young women

    4.2

  • Let Girls Lead

    accurate to be useful to make strategic decisions

    note

    sADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead 57

    Advocacy Research Exercise 1

    This analysis should include both the laws and policies that protect adolescent girls and those laws and policies that

    Compile a list by the following categories:

    Laws Policies Programs

    NOTES

    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead 58

    Advocacy Research Exercise 2

    Example:

    NOTES

    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead 59

    Advocacy Research Exercise 3

    following topics as they relate to adolescent girls:

    Gender-based violence:

    Employment:

    To your area of interest and your professional focus

    NOTES

    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead

    1

    2

    3

    ADVOCACY PREPARATION AND RESEARCH4.2

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    ADVOCACY PREPARATION AND RESEARCH4.2

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    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead

    Advocacy Research Exercise 5

    Name of girl interviewed

    Age of girl interviewed

    1

    2

    3

    ADVOCACY PREPARATION AND RESEARCH4.2

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    5

    7

    8

    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead

    10

    11

    9

    NOTES

    ADVOCACY PREPARATION AND RESEARCH4.2

  • Let Girls Lead

    The Advocacy Cycle

    Tim

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    FACILITATORGuide

    70-80 minutesob

    ject

    ives

    change

    create an advocacy planTo name the ideal order of the

    MarkersMasking tape for each group

    “The Feet” and give one complete set

    – Ensure that the steps are mixed up

    order

    MAT

    ERIA

    L

    20 min

    oneACTIVITY

    50-80 min

    TWOACTIVITY

    Steps and Methodology for Advocacy Planning: Team Work

    read the steps and put them in the order they think they should follow to carry

    Each group takes 3-5 minutes to share the results in a group discussion, explaining

    1

    2

    3

    5

    1

    3 min

    12 min

    15-25 min

    4.3

    “The Feet”“Steps for Advocacy Planning”“Model for Advocacy”

    HAND

    OUTS

  • Let Girls Lead

    advocacy strategy lasts, especially if the problem

    include such tools as focus groups, individual

    a strong analysis made of the policies and laws

    of actors during the whole process, to build

    note

    s

    important thing is that all of the steps are considered and that planning is done according to the

    If no team has already done so, present the suggested order of steps for advocacy planning in this order:

    Audience AnalysisAnalysis of Possible Allies

    Development of the Advocacy Project

    Advocacy Planning” and the “Model for Advocacy” handouts with the advocacy steps and 5 min

    15 min

    15 min

    2

    3

    5

    THE ADVOCACY CYCLE4.3

  • Let Girls Lead

    Steps for Advocacy Planning: Team Work

    The Advocacy Cycle

    Tim

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    PARTICIPANTGuide

    90 minutesob

    ject

    ives

    create an advocacy plan To name the ideal order of the

    change

    20 min

    oneACTIVITY

    min

    TWOACTIVITY

    4.3

    MarkersMasking tape for each group

    “The Feet” and give one complete set

    – Ensure that the steps are mixed up

    order

    MAT

    ERIA

    L

    “The Feet”“Steps for Advocacy Planning”“Model for Advocacy”

    HAND

    OUTS

  • Let Girls Lead

    Audience AnalysisEstablish the target and secondary audiences and examine the

    towards the achievement of the Expected Advocacy Resultof each of the projetct´s elements

    through the advocacy project, as well as the decision maker who will be the target audience

    Analysis of Possible Allies

    who may favor the achievement of the ExpectedAdvocacy Result

    Development of the Advocacy

    and monitoring plan

    which the project will be implemented

    that could be solve or improved towards achieving the Expected Advocacy Result

    A4.3 THE ADVOCACY CYCLEhandout the feet

  • Let Girls Lead 70

    Expected Advocacy Result

    Development ofthe Advocacy

    Project

    AudiencesAnalysis

    Gathering

    Self-Diagnosis

    the ProblemAnalysis of

    Possible Alliesthat could be solved or improved

    changefavor the achievement of the

    -ge to be promoted through the advocacy project, as well as the advocacy project, goals, main

    Establish the target and secon-dary audiences and examine

    and the interest they may have towards the achievement of the

    Gather all the necessary infor-

    -

    -der when working to achieve the

    Deeply explore and understand

    which the project will be imple-

    A4.3 THE ADVOCACY CYCLEHANDOUT STEPS FOR ADVOCACY PLANNING CARDS 1

  • Let Girls Lead 71

    Audiences Analysis

    Self-Diagnosis

    Analysis ofPossible Allies

    Expected ResultProblem or TopicDevelopment of

    the Project

    A4.3 THE ADVOCACY CYCLEHANDOUT MODEL FOR ADVOCACY PLANNING

  • Let Girls Lead 72

    NOTES

  • Let Girls Lead 73

    5

    someone, but if they can’t speak on the issue themselves

    at the end of the day, [your]

    Aisha Cooper Bruce,LGL Fellow andProgram Director for Social

    ADVOCACY FOR AND WITH GIRLS

  • Let Girls Lead

    introductionAt Let Girls Lead

    5

    http://www.letgirlslead.org

  • Let Girls Lead 75

    Tim

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    FACILITATORGuidehuman righTs And aDVOCACy for girls

    5 min

    oneACTIVITY

    TWOACTIVITY

    obje

    ctiv

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    To explain the history of human rights and how they link to adolescent and young women’s socio-economic inequality

    socio-legal context of adolescent girls and their needs

    agreements and strategies protect adolescent and young women’s human rights

    MarkersPre-workshop homework

    for the restA classroom prepared with a wide empty space for

    – –

    – How can we relate this exercise to girls’ human

    MAT

    ERIA

    L

    Brainstorm on Human Rights

    Crossing the Line

    Explain that the classroom is a ”safe space” where we can all be honest

    1

    2

    3

    5

    5.1

  • Let Girls Lead

    Discuss in plenary:

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS

    7

    8

    9

    10

    11

    5.1

  • Let Girls Lead 77

    70 min

    THREEACTIVITY

    1

    1

    10 min

    5 min

    5 min

    Right to equalityRight to life, liberty, and personal security

    Freedom from slaveryFreedom from torture

    Right to equality before the lawRight to remedy before competent tribunalFreedom from arbitrary arrest and exileRight to fair public hearing

    guiltyFreedom from interference with privacy, family, home, and correspondenceRight to free movement in and out of the countryRight to asylum in other countries from

    Right to marriage and familyRight to own propertyFreedom of belief and religion

    Right to peaceful assembly

    Right to social securityRight to desirable work and to join trade unionsRight to rest and leisureRight to food and shelter

    Right to cultureRight to a free and fair world

    Freedom from state or personal interference with these human rights

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

    http://www.youtube.com/watch?v=oh3BbLk5UIQ

  • Let Girls Lead 78

    Binding:Not binding:

    to Improve the Status of Adolescent Girls

    3

    1

    2

    5

    3

    10 min

    30 min

    10 min

    FOURACTIVITY

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

  • Let Girls Lead 79

    Deborah

    Miguel

    Nadia

    Roxana

    Rodrigo

    Marjorie

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

  • Let Girls Lead 80

    Ivan

    Angel Miguel

    Yuli

    Gladys

    Henry

    Carlo

    NOTES

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

  • Let Girls Lead 81

    Reasons to Take a Step Forward or Backward1

    2

    3

    5

    7

    8

    9

    10

    11

    12

    13

    15

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

  • Let Girls Lead 82

    Tim

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    PARTICIPANTGuidehuman righTs And aDVOCACy for girls

    5 min

    oneACTIVITY

    TWOACTIVITY

    threeACTIVITY

    FOURACTIVITY

    obje

    ctiv

    es

    To Explain the history of human rights and how they link to adolescent and young women’s socio-economic inequality

    context of adolescent girls and their needs

    agreements and strategies that protect young women’s human rights

    Markers Pre-workshop homework

    an adolescent or adult

    MAT

    ERIA

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    Brainstorm on Human Rights

    Crossing the Line

    HUMAN RIGHTS AND ADVOCACY FOR GIRLS5.1

  • Let Girls Lead 83

    Preamble

    Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been

    that human rights should be protected by the rule of law,

    standards of life in larger freedom,

    respect for and observance of human rights and fundamental freedoms,

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT universal declaration of human rights 1

    http://www.un.org/en/documents/udhr/

  • Let Girls Lead

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT universal declaration of human rights 1

  • Let Girls Lead 85

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT universal declaration of human rights 1

  • Let Girls Lead

    clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness,

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT universal declaration of human rights 1

  • Let Girls Lead 87

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT universal declaration of human rights 1

  • Let Girls Lead 88

    Provision: The right to possess, receive or have access to certain things or

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 2 Convention on the Rights of the Child: Summary rights

  • Let Girls Lead 89

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 2 Convention on the Rights of the Child: Summary rights

  • Let Girls Lead 90

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 2 Convention on the Rights of the Child: Summary rights

  • Let Girls Lead 91

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 2 Convention on the Rights of the Child: Summary rights

  • Let Girls Lead 92

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 2 Convention on the Rights of the Child: Summary rights

    NOTES

  • Let Girls Lead 93

    progress in four key areas:

    as quickly as possible, and in any case before 2015, meet the Conference’s goal of achieving

    1

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 3 INTERNATIONAL CONFERENCE ON POPULATION AND DEVELOPMENT (ICPD) 2

    http://www.unfpa.org/public/home/sitemap/icpd/International-Conference-on-Population-and-Development/ICPD5-key-actions

  • Let Girls Lead

    “Governments, with assistance from UNAIDS and donors, should, by 2005, ensure that at least 90 per cent, and by 2010 at least 95 per

    3

    2

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 3 INTERNATIONAL CONFERENCE ON POPULATION AND DEVELOPMENT (ICPD) 2

  • Let Girls Lead 95

    of conduct of men and women which are based on ideas of inferiority or superiority or

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 4 CONVENTION ON THE ELIMINATION OF ALL FORMS OF DISCRIMINATION

  • Let Girls Lead

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 4 CONVENTION ON THE ELIMINATION OF ALL FORMS OF DISCRIMINATION

  • Let Girls Lead 97

    A5.1 HUMAN RIGHTS AND ADVOCACY FOR GIRLSHANDOUT 4 CONVENTION ON THE ELIMINATION OF ALL FORMS OF DISCRIMINATION

    NOTES

  • Let Girls Lead 98

    Tim

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    FACILITATORGuideincreasing Awareness of Sex and Gender

    obje

    ctiv

    es

    To explain the

    and genderTo explain how gender

    “World Upside-Down” text1 MarkersFlip chart with the

    MAT

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    The World Upside-DownoneACTIVITY

    1

    2

    5.2

  • Let Girls Lead 99

    INCREASING AWARENESS OF SEX AND GENDER

    3

    5

    5.2

  • Let Girls Lead 100

    World-Upside Down

    Tim

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    PARTICIPANTGuide

    ONEACTIVITY

    obje

    ctiv

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    To explain the

    and genderTo explain how gender

    “World Upside Down” text2 MarkersFlip chart with the

    MAT

    ERIA

    L

    increasing Awareness of Sex and Gender

    NOTES

    5.2

  • Let Girls Lead 101

    Tim

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    FACILITATORGuideADVOCACY FOR GENDER PERSPECTIVE

    obje

    ctiv

    es

    advocacyTo explain the importance of advocacy with a

    To describe advocacy strategies for gender equality that emphasizes young women’s lives and leadership

    the top of each onePowerPoint projectorDigital Stories: Gaby:

    Adhesive tapeCardsPencilsMarkersM

    ATER

    IAL

    understand the topics of sex, gender, and sexuality, whether it is because they are familiar

    The session helps them apply their knowledge of

    note

    s

    25 min

    oneACTIVITY

    Remember: Prior to the Session

    Show Gaby’s digital story:

    What does Gaby’s story tell us about sex, gender, and sexuality, and

    Make sure you stress that sex, gender, and sexuality are interrelated, but

    5 min

    5 min

    1

    1

    2

    3

    2

    5.3

    http://www.youtube.com/watch?v=JUJj0EGRX4shttp://www.youtube.com/watch?v=JUJj0EGRX4shttp://www.youtube.com/watch?v=WIvmE4_KMNwhttp://www.youtube.com/watch?v=WIvmE4_KMNwhttp://www.youtube.com/watch?v=JUJj0EGRX4s

  • Let Girls Lead 102

    Gender, Sexuality and Advocacy

    Remember

    for each “area”:

    Social

    – – – – –

    Economic

    – – – –

    ADVOCACY FOR GENDER PERSPECTIVE

    5 min

    10 min

    10 min

    95 min

    TWOACTIVITY

    1

    2

    3

    5.3

  • Let Girls Lead 103

    – – – –

    Review slides 8 through 20 on gender-based advocacy

    ADVOCACY FOR GENDER PERSPECTIVE

    35 min

    10 min

    30 min

    10 min

    5

    7

    NOTES

    5.3

    http://www.youtube.com/watch?v=WIvmE4_KMNw

  • Let Girls Lead

    ADVOCACY FOR GENDER PERSPECTIVE

    Tim

    e

    PARTICIPANTGuide

    Gender, Sexuality, and Advocacy:

    Discussion

    Slides 4-5:Slides 6-7:Slide 8-9: Gender in Advocacy Slide 10-11:

    Slide 15:Slide 16:Slide 17-18:

    Elements of Gender-Based Advocacy

    Common Challenges

    25 min

    ONEACTIVITY

    95 min

    TWOACTIVITY

    obje

    ctiv

    es

    advocacyTo explain the importance of advocacy with a

    To describe advocacy strategies for gender equality that emphasize young women’s lives and leadership

    the top of each onePowerPoint projectorDigital Stories: Gaby:

    Adhesive tapeCardsPencilsMarkersM

    ATER

    IAL

    1

    2

    3

    5.3

    http://www.youtube.com/watch?v=JUJj0EGRX4shttp://www.youtube.com/watch?v=JUJj0EGRX4shttp://www.youtube.com/watch?v=WIvmE4_KMNwhttp://www.youtube.com/watch?v=WIvmE4_KMNw

  • Let Girls Lead 105

    A5.3 ADVOCACY FOR GENDER PERSPECTIVEPPT ADVOCACY FOR GENDER PERSPECTIVE

  • Let Girls Lead

    Tim

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    FACILITATORGuideinvolving girls in advocacy strategies

    obje

    ctiv

    es

    To name at least three steps that one can take to involve girls in an advocacy strategyTo describe the importance of involving girls in advocacy

    and meaningful wayTo have an in-depth strategy for adolescent girls’

    “IDEI Advocacy Case Study”

    Involved in Advocacy”

    on it

    MAT

    ERIA

    L

    BackgroundLet Girls Lead designed this session to help adults who work with adolescent girls become aware of the various ways they can meaningfully involve girls

    girls themselves, the facilitator will have to revise the session to make it

    Before the Workshop:Reading the IDEI Case Study

    What challenges do you think the advocates might have had when they

    Remember: Prior To The SessionWOR

    KSHE

    eTS

    5.4

    http://www.letgirlslead.org

  • Let Girls Lead 107

    Group discussion:

    Remember

    INVOLVING GIRLS IN ADVOCACY STRATEGIES

    30 min

    ONEACTIVITY

    70 min

    TWOACTIVITY

    1

    2

    3

    3 min

    20 min

    2 min

    3 min

    7 min

    5.4

  • Let Girls Lead 108

    The group can discuss this in pairs, small group, or plenary:

    Slide 5: Bases for Involving Girls

    Slide 6: Girl-Centered Advocacy

    Slide 7: Girl-Led Advocacy

    5 min

    1 min

    2 min

    2 min

    2 min

    10 min

    INVOLVING GIRLS IN ADVOCACY STRATEGIES5.4

  • Let Girls Lead 109

    The group can discuss these in pairs, small group, or plenary:

    3rd: Consulted and informed

    3 min

    5 min

    5 min

    2 min

    3 min

    INVOLVING GIRLS IN ADVOCACY STRATEGIES5.4

  • Let Girls Lead 110

    Slide 14: How to Get Girls Involved

    Remember

    Remember

    30 min

    THREEACTIVITY

    1

    2

    Helping Children change their world:

    the Children Alliance guide to advocacy- Facilitator’s manual, The

    Want to Consult with

    Advocacy Toolkit: A

    decisions that improve children’s lives, UNICEF,

    RESO

    URCE

    S

    5 min

    20 min

    15 min

    INVOLVING GIRLS IN ADVOCACY STRATEGIES5.4

  • Let Girls Lead 111

    involving girls in advocacy strategies

    Pre-session Homework: IDEI Case Study

    What challenges do you think might have arisen by involving adolescent

    Facilitate a Discussion About the IDEI Case Study

    obje

    ctiv

    es

    To describe the importance of involving girls in advocacy

    and meaningful wayTo have an in-depth strategy for adolescent girls’

    on it

    Worksheet: IDEI Case Study

    Involved in Advocacy

    WOR

    KSHE

    ETS

    MAT

    ERIA

    L

    Tim

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    PARTICIPANTGuide

    30 min

    ONEACTIVITY

    1

    2

    3

    5.4

    15 min

    3

  • Let Girls Lead 112

    Slide 4:Slide 5: Bases to Get Girls Involved Slide 6: Girl-Centered Advocacy Slide 7: Girl-Led Advocacy Slide 8:Slide 9:Slide 10:Slide 11:

    How to Get Girls Involved Slide 15:

    INVOLVING GIRLS IN ADVOCACY STRATEGIES

    NOTES

    TWOACTIVITY

    5.4

  • Let Girls Lead 113

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESWORKSHEET 1 . IDEI CASE STUDY

    1

    The biggest problem with

    level is that there are not any real spaces for teenagers to exercise any kind of power in

    a real space for us to

    young leader and tech assistant for the LGL-IDEI project

  • Let Girls Lead

    Using our methodology, we see a 13-year-old girl speak perfectly clearly about what a public policy is, why it is important, and how it

    Janet Ikeda,

    3

    2

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESWORKSHEET 1 . IDEI CASE STUDY

  • Let Girls Lead 115

    Adults must never force girls to express their ideas if they do not wish to, and the girls must know that they can stop their

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESHANDOUT Keys to Successfully Involving Girls in Advocacy

  • Let Girls Lead

    RelevantTopics in which girls have a right to express themselves should be directly important to their lives, and they should be able

    Age-Appropriate

    Inclusive

    Supported by Training

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESHANDOUT Keys to Successfully Involving Girls in Advocacy

  • Let Girls Lead 117

    Responsibility

    NOTES

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESHANDOUT Keys to Successfully Involving Girls in Advocacy

  • Let Girls Lead 118

    How will girls be involved throughout the whole

    How will you make sure

    in advocacy will be safe,

    What skills are to be developed to ensure that interest groups and

    What are the necessary resources for girls to communicate their

    the media

    Anwers

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESWORKSHEET 2 Involving Adolescents Means Getting Organized

  • Let Girls Lead 119

    PLANNING

    IMPLEMENTATION

    MONITORING

    ASSESSMENT

    Girls are informed Girls are consulted Girls share ideas Girls are equal partners Girls play lead role

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESWORKSHEET 3 when and how to involve girls?

  • Let Girls Lead 120

    Background

    Two of the areas hardest-hit by the civil war are the indigenous towns of Concepción Chiquirichapa and

    displacement and violence as a result of the civil war, and recently struggled with a severe shortage of

    Let Girls Lead is building a global movement of Champions who empower girls to

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

    http://www.letgirlslead.org

  • Let Girls Lead 121

    Empowering Girls to Advocate for Themselves

    accomplishments, especially because they were designed and led by indigenous adolescent girls and because IDEI did not have

    The major issue with

    level is that there are no real spaces for youth to have

    youth advocate and TechnicalAssistant to the LGL-IDEIProject Girls in San Miguel

    “I dream” contest sponsored by the LGL project

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

  • Let Girls Lead 122

    When Juany became an LGL Fellow, she began using tools she learned in the LGL program to build upon

    advocate with the municipal governments of Concepción Chiquirichapa and San Miguel Sigüilá to promote

    Using our methodology, we see a 13 year old who speaks very clearly about what a public policy is, why

    Janet Ikeda,

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

  • Let Girls Lead 123

    Advocacy Success for Girls

    ChallengesWhile IDEI has had great success in the municipality of Concepción Chiquirichapa, advocacy has been more

    The groups of girls and adolescents are the fundamental pillars that breathe life into the decrees, laws,

    best know their own needs and

    arises from a truly felt need that is

    Juany García Perez,2009 LGL Fellow

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

  • Let Girls Lead

    Lessons Learned

    Looking Ahead

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

  • Let Girls Lead 125

    to ensure that they follow Concepción’s lead and allocate the necessary budgets to implement girl-friendly

    “Guatemala: Hacia un Estado para el Desarrollo

    WOR

    KS C

    ITED

    NOTES

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESIDEI ADVOCACY CASE STUDY Transforming Indigenous Girls' Lives in GuatemalA

  • Let Girls Lead

    a5.4 iNVOLVING GIRLS IN ADVOCACY STRATEGIESPPT INVOLVING GIRLS IN ADVOCACY STRATEGIES

  • Let Girls Lead 127

    NOTES

  • Let Girls Lead 128

    6

    for herself, without knowing it possibly, without claiming it, she

    Maya Angelou

    self -care and safety for advocates

  • Let Girls Lead 129

    Self-Care and Safety Session

    Tim

    e

    FACILITATORGuide

    70 minutesob

    ject

    ives

    To understand of the importance of self-care

    and agents of social changeTo recognize symptoms of burnout and

    methods

    safety methods that

    Markers

    15 min

    oneACTIVITY

    6 M

    ATER

    IAL

    Self-care is what people do for themselves to establish and maintain health and prevent

    – Hygiene – – – – –

    1

    2

    1

    2

    3

    5

    “Tips on Self-Care and Personal Safety”

    HAND

    OUTS

    3 min

    12 min

  • Let Girls Lead 130

    Self-Care and Safety Session

    35 min

    twoACTIVITY

    Challenges to Self-Care and Safety in Advocacy for Adolescent GirlsBrainstorm

    Safety at Risk”:

    3

    7

    8

    5 min

    6

  • Let Girls Lead 131

    Breakout Groups

    Plenary

    Some examples of things individuals can do to take care of themselves include the following:

    – Take care of your body: Eat well, and exercise when possible – – –

    note

    s

    share and may become upset or distraught when talking about them, so be prepared to

    space to engage with

    Self-Care and Safety Session

    20 min

    threeACTIVITY

    15 min

    15 min

    6

  • Let Girls Lead 132

    participant

    Tim

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    70 minutes

    Self-Care and Safety Session

    obje

    ctiv

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    To understand of the importance of self-care and

    To recognize symptoms of burnout and

    Markers

    “Tips on Self-Care and Personal Safety”

    MAT

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    15 min

    oneACTIVITY

    Challenges to Self-Care and Safety in Advocacy for Adolescent Girls35 min

    twoACTIVITY

    20 min

    threeACTIVITY

    Guide

    hand

    out

    6

  • Let Girls Lead 133

    handout : Tips on Self-Care and Personal Safetya 6 Self-Care and Safety Session

    Physical Health

    Psychological Health

    This can include listening to music, keeping a journal, dancing, cooking, or

    Separate your work from your personal life

    1

    2

    3

    1

    2

    3

    5

  • Let Girls Lead

    Personal Safety

    Remember that supporters and non-supporters might be following

    1

    2

    3

    5

    7

    handout : Tips on Self-Care and Personal Safetya 6 Self-Care and Safety Session

  • Let Girls Lead 135

    REFERENCES

    NOTES

    http://www.sleepfoundation.org/article/how-sleep-works/how-much-sleep-do-we-really-needhttp://apps.who.int/medicinedocs/en/d/Jwhozip32e/3.1.htmlhttps://www.newtactics.org/conversation/self-care-activists-sustaining-your-most-valuable-resourcehttps://www.newtactics.org/conversation/self-care-activists-sustaining-your-most-valuable-resourcehttp://

  • Let Girls Lead

    7

    Countries with more gender

    Peace agreements that include

    Parliaments with more women

    social issues such as health,

    is clear: equality for women

    UN Secretary-GeneralBan Ki-moon POLITICAL MAPPING

  • Let Girls Lead 137

    introduction

    decision-maker for their advocacy, when in fact the real decision-making power regarding the issue involves another

    girl survivors of sexual abuse by appealing to judicial bodies, when in fact the decision-making body was the Ministry

  • Let Girls Lead 138

    audience and the secondary audience, to ensure we are focusing our advocacy message on the

    Target audience: The people we intend to communicate our advocacy message to, so they

    Secondary audience:

    GNET case study worksheet:

    What were some of the challenges that girls in GENET highlighted as important to target in

    audiences you can think of, and then discuss the following:

    Target Audience Analysis

    Tim

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    FACILITATORGuide

    70 min

    20 min

    oneACTIVITY

    7.1

    1

    2

    3

    obje

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    target audience for

    advocacy projects

    advocacy project

    Flip chart with the

    Flip charts Markers

    notesGENET case study

    wor

    kshe

    ets

    “GENET Case Study

    “Audience Analysis Chart”

    MAT

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    Trainer Notes

    3 min

    7 min

  • Let Girls Lead 139

    – – –

    – –

    7.1 Target Audience Analysis

    50 min

    twoACTIVITY Complete the Audience Analysis Chart

    Power:

    Commitment:

    20 min

    1

    2

    3

    10 min

    10 min

    15 min

    15 min

  • Let Girls Lead

    Tim

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    PARTICIPANTGuide

    70 min

    Target Audience Analysis

    7.1 ob

    ject

    ives

    target audience for

    advocacy projects

    advocacy project

    Flip chart with the

    Flip charts Markers

    notesGENET case study

    wor

    kshe

    ets

    Worksheet 1: GENET

    Worksheet 2: Audience Analysis Chart

    MAT

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    20 min

    oneACTIVITY

    50 min

    TWOACTIVITY

    10 min

    20 min

    20 min

    1

    2

    3

    Secondary audience: The people

    the decision-making process, but who are not directly linked to the

    Target audience: The people we intend to communicate our advocacy message to, so they can

    They are directly involved with

  • Let Girls Lead

    7.1 Target Audience Analysisworksheet 1 : GENET Case Study Questions

    In partnership with Let Girls Lead, we are empowering girls to raise their voices and

    leaders and achieving bylaws that bring an end to child marriage and other harmful

    Faith Phiri,

    1

  • Let Girls Lead

    2

    3

    7.1 Target Audience Analysisworksheet 1 : GENET Case Study Questions

  • Let Girls Lead

    5

    7

    7.1 Target Audience Analysisworksheet 1 : GENET Case Study Questions

  • Let Girls Lead

    Name TitlePower Interest

    1 to 6

    be in favor of increasing the well-being of young women but

    Power: has in the decisions made regarding

    Commitment: actor has or does not have to commit

    1

    7.1 Target Audience Analysisworksheet 2 : Audience Analysis Chart

  • Let Girls Lead

    Map worksheet:

    Mark Mark Mark with 1, 2, or 3 circles

    Discussion

    Strategies to Neutralize, Monitor, Involve, Persuade, and Convince

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    target audience for

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    necessary strategies to work with target audiences

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    7.2 Strategies to Neutralize, Monitor, Involve, Persuade, and Convince

    Remember

    2

    15 min

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    Strategies to Neutralize, Monitor, Involve, Persuade, and Convince

    7.2

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    target audience for

    advocacy projects

    necessary strategies to work with target audiences

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    WORKSHEET 1. Audience Map 17.2 Strategies to Neutralize, Monitor, Involve, Persuade, and Convince

    1

    LITTLE POWER

    LITTLE INTEREST

    TOTALLY AGAINST

    MONITOR

    6

    5

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  • Let Girls Lead

    monitoring statements, support groups and funding sources of opposing groups, and the strategic

    MONITOR

    handout 1. Strategies for Analysis and Action7.2 Strategies to Neutralize, Monitor, Involve, Persuade, and Convince

  • Let Girls Lead 150

    8

    Woman is deprived of rights

    We must not forget that the

    complete, and dates from such

    unwilling to recognise the gulf

    Leo Tolstoy ADVOCACY PLANNING

  • Let Girls Lead 151

    introduction

    8

  • Let Girls Lead 152

    ASSESSING the issue: Problem Tree

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    problem the advocacy

    and the consequences of the problem to be approached, using the

    Blank cards, half-

    Markers

    least one sheet per

    Masking tapeFlipcharts with the problem guidelines

    Flipchart with an image of the problem treeM

    ATER

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    Explain that problems should be:

    Large:

    Current: Problems that exist now, not those that may exist in the future or that are

    example, rather than saying “young people don’t protect themselves”, say “limited access

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  • Let Girls Lead 153

    ASSESSING the issue: Problem Tree 8.1

    Explain that each team must make their problem tree about the problem they chose to work with in the previous

    Explain it’s important to work causes and consequences separately, always linking them directly to the problem on the

    Group analysis

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  • Let Girls Lead

    Ask the group to take a minute to think about how the causes of the problems are based on the three R’s:

    Relatedsocio-cultural causes, such as chauvinism, are hard to approach by

    , in the context of the project and

    Leave the trees in a visible place in the room so they can refer to them in

    ASSESSING the issue: Problem Tree 8.13

    Problem

    Causes

    NOTES

    510 min

  • Let Girls Lead 155

    ASSESSING the issue: Problem Tree

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    Problem

    Causes

    Group Analysis

  • Let Girls Lead

    Remember

    to know what tangible and non-tangible resources they have to make

    kind of assessment explains the minimum necessary steps they should

    share their opinions about what it is, what it is for, and what challenges

    ASSESSING Advocacy Capacity: SWOT

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    weaknesses, and threats to achieve the chosen

    weaknesses to strengths and threats into

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    note

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    ASSESSING Advocacy Capacity: SWOT

    50 min

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  • Let Girls Lead 158

    5

    NOTES

    20 min

    20 min

    ASSESSING Advocacy Capacity: SWOT 8.2

  • Let Girls Lead 159

    ASSESSING Advocacy Capacity: SWOT

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    weaknesses, and threats to achieve the chosen Excepted Advocacy

    that can transform weaknesses into strengths and threats

    as well as making the most of strengths and

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    8.2

  • Let Girls Lead

    INTERNALFACTORS

    EXAMPLES

    EXAMPLES

    EXTERNALFACTORS

    STRENGTHS WEAKNESSES

    which we must change, improve, or resolve to achieve our

    THREATS

    A8.2 ASSESSING Advocacy Capacity: SWOT HANDOUT ASSESSING ADVOCACY CAPACITY: SWOT

  • Let Girls Lead

    INTERNALFACTORS

    EXTERNALFACTORS

    STRENGTHS WEAKNESSES

    THREATS

    A8.2 ASSESSING Advocacy Capacity: SWOT WORKSHEET MY SWOT ANALYSIS

  • Let Girls Lead

    INTERNALFACTORS

    EXTERNALFACTORS

    STRENGTHS: WEAKNESSES:

    THREATS:

    A8.2 ASSESSING Advocacy Capacity: SWOT WORKSHEET MY SWOT ANALYSIS: Lines of Action to Address SWOT

  • Let Girls Lead

    defining the Expected Advocacy Result (EAR)

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    85 minutesob

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    To explain the importance and the basic elements of an Expected Advocacy

    Expected Advocacy Result

    Flip chartsMarkersMasking tapeProblem trees that

    previously developed

    previously developed

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    A few examples:

    – –

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    15 min

    Handout “Components of the EAR”

    8.3

  • Let Girls Lead

    EAR development

    They will have 20 minutes to develop the EAR according to their problem, following the guides shown in the previous

    If it is not possible to choose just one Expected Advocacy Result, tell the group they can work with two, but this can

    TWOACTIVITY

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    15-20 min

    15-20 min

    1

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    defining the Expected Advocacy Result (EAR)8.3

  • Let Girls Lead

    defining the Expected Advocacy Result (EAR)

    obje

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    To explain the importance and the basic elements of an Expected Advocacy

    Expected Advocacy Result

    Flip chartsMarkersMasking tapeProblem trees that

    previously developed

    previously developed

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    min

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    8.3

  • Let Girls Lead

    Some issues that should be considered

    Time frame to achieve the Expected Advocacy Result

    Geographic scope

    needed to implement it

    A8.3 defining the Expected Advocacy Result (EAR)HANDOUT Components of the EAR1

  • Let Girls Lead

    Yes No Notes

    Is it possible to achieve the EAR

    data exist to show that the EAR will

    Do you have the knowledge and skills to implement an advocacy strategy

    Have you forged alliances with

    Is it possible to obtain money or other resources to support your

    A8.3 defining the Expected Advocacy Result (EAR)HANDOUT QUESTIONS TO DEFINE the EAR2

  • Let Girls Lead

    defining THE SMART Advocacy Objectives

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    advocacy project

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    and the EAR1

    2

    10 min

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    8.4

  • Let Girls Lead

    – – –to achieve the EAR

    following:

    Remember

    20 min

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    defining THE SMART Advocacy Objectives8.4

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    THREEACTIVITY

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    defining THE SMART Advocacy Objectives8.4

  • Let Girls Lead 171

    They are the guiding strength that backs your work, because they tell advocates the

    They point out which aspects to monitor and measure

    They point out what must be done to achieve the expected advocacy result

    They represent an agreement between the strategy and the outside world, regarding

    Appropriate verbs for

    Decrease Increase

    StrengthenImproveCarry out

    Inappropriate verbs for

    TrainProvideProduce

    Conduct

    Consider they mean your project’s

    Refer to the intermediate results in

    A8.4 defining THE SMART Advocacy ObjectivesHANDOUT How to Write Good Objectives3

    http://www.ippfwhr.org/sites/default/files/files/Proposal_Guide_SP.pdf

  • Let Girls Lead 172

    A8.4 defining THE SMART Advocacy ObjectivesHANDOUT How to Write Good Objectives3

  • Let Girls Lead 173

    defining THE SMART Advocacy Objectives

    obje

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    To develop SMART

    the advocacy project

    each one of the advocacy project’s

    Flip chartPost-it notes or cardsMarkers

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    Handout “How to Write

    Developed problem tree

    8.4

  • Let Girls Lead

    developing Indicators

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    80 minutesob

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    for an advocacy strategy and learn how to write themTo develop process and outcome indicators for

    note

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    20 min

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    Flip chartsMarkers

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    Explain to the group that to evaluate an advocacy strategy, you must create appropriate

    Give out the handout “How to Write Good Indicators,” and have the group analyze the

    girls, a process indicator could be “number of advocacy workshops conducted,” while an outcome indicator could be “number of adolescent girls leading components of the

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    frequency include: quarterly, bi-annually, yearly, monthly

    TWOACTIVITY

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    developing Indicators8.5

  • Let Girls Lead

    Indicator Examples:Advocacy StrategyExample of an incorrectly established indicator

    Increase in the number of people who promote

    Indicator should not specify the

    This indicator is not precise because

    we measure the number of decision makers at the start and at the end of

    The indicator does not clearly specify

    Are we looking for a change in

    Improved indicator

    The percentage of Members of Congress in favor

    from the beginning to the end of the advocacy

    INDICATORS

    An indicator is a measurement of a

    is not necessarily the concept itself, rather

    types of indicators are process indicators and

    indicators provide evidence to determine whether a project is

    must be gathered throughout the whole

    in periodically gathering and studying

    indicators provide

    an expected change occurred during the project or in the

    the changes their program’s

    as whether the goals are

    they allow us to observe what was achieved with the target

    Sample process indicators:

    Sample outcome indicators:Number of legislators that maintained or changed

    marriageNumber of legislators that used the talking points

    interviews

    A8.5 developing IndicatorsHANDOUT How to Write Good Indicators4

  • Let Girls Lead 177

    developing Indicators

    obje

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    for an advocacy project is and how they are

    To develop process and results indicators for the advocacy strategy

    Flip chartsMarkers

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    NOTES

  • Let Girls Lead 179

    9

    We have to make surethat women’s issues are anessential element on the agendas of all heads of state,all governments.

    Michelle Bachelet

    COMMUNICATION STRATEGIES

  • Let Girls Lead 180

    introductionThe strategic use of media is absolutely key to winning over the hearts and minds of decisionmakers and the general public to support strategies that improve the lives of girls across the globe. More traditional forms of communication, like TV, radio, and newspapers, as well as new media like Twitter, Facebook, and blogging, can amplify girls’ stories and engage audiences in the urgency to end child marriage, strengthen girls’ education, and provide economic opportunities for girls.

    Another strategy to inform and educate decision-makers about the challenges affecting adolescent girls . Educating decision-makers is a way to make a direct appeal made to policy makers on a particular issue that is significant within the current political context. Decision-maker engagement also allows advocates to work closely with those decision-makers who are already in favor of our cause so that they can publicly champion the rights of adolescent girls in the media and with their own colleagues.

    9

  • Let Girls Lead 181

    Media:

    example, television, newspapers, movies, social networks such as Facebook or

    Media tools: traditional methods social media and digital storytelling

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    To summarize the importance of working with several media tools for developing advocacy campaigns

    media, and digital stories, useful in designing and launching advocacy campaignsTo understand the pros and cons of each media tool used to advocate

    Digital stories and projector

    charts

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    oneACTIVITY

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    1

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    http://

  • Let Girls Lead 182

    Example: Movies

    Example: Even though movies are expensive, we could organize a screening of a movie in our community and

    Ask a member of each team to read the team’s ideas about how to use their medium for advocacy work

    Media tools: traditional methods social media and digital storytelling

    20 min

    20 min

    note

    relevant Facebook page

    an example of how these channels can be used for

    their ideas about what worked in terms of what they observe or observed, and how this

    they build their own

    10 min

    10 min

    15 min

    9.1

  • Let Girls Lead 183

    Digital Stories

    The story is told from the point of view of a man, but how does it impact the lives

    Introduce the Center of Digital Stories and the Let Girls Lead digital stories

    Distribute the “The Seven Components of Digital Stories” handout and

    20 min

    15 min

    35 min

    twoACTIVITY

    note

    be sure to download the

    1

    2

    Media tools: traditional methods social media and digital storytelling9.1

    http://www.youtube.com/watch?v=5JQ2zAricWc.http://gojoven.org/digital-stories/

  • Let Girls Lead

    Digital Stories

    obje

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    To summarize the importance of working with several media tools for developing advocacy campaigns

    media, and digital stories, useful in designing and launching advocacy campaignsTo understand the pros and cons of each media tool used to advocate

    Digital stories and projector

    Markers, notebooks, pens, and paper

    85 min

    oneACTIVITY

    HAND

    OUTS

    Media”“The Seven Components of Digital Stories”

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    9.1

    Media tools: traditional methods social media and digital storytelling

  • Let Girls Lead 185

    handout : Media and Communication Strategies for Advocacy9.1 Media tools: traditional methods social media and digital storytelling

  • Let Girls Lead

    The seven components of digital stories are as follows:

    Stories seem revealing, as if the author was sharing new knowledge through

    Stories usually have music or background music that adds meaning and

    1

    2

    3

    5

    7

    People tell stories to give the

    events as revived scenes, as symbols of context and character,

    handout : The Seven Components of Digital Stories9.1 Media tools: traditional methods social media and digital storytelling

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    Power Interviews: Practice and Tips

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    9.2ob

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    To respond to

    speaking in a safe and

    Flip chart with session

    Recording device, preferably a video or sound recorder like a phone or camera

    HAND

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    the Media”“Interviewer’s Guide”“Example Answers for

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    10 minutes to prepare a one-hour speech, but it took him an hour to prepare a

    5 min

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    9.2

    TWOACTIVITY

    guidelines:

    Comment on things that can be changed

    Power Interviews: Practice and Tips

  • Let Girls Lead 189

    Power Interviews: Practice and Tips

    obje

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    To respond to

    speaking in a safe and

    Flip chart with session

    Recording device, preferably a video or sound recorder like a phone or camera

    HAND

    OUTS

    “Tips for

    the Media”“Interviewer’s Guide”“Example Answers for

    MAT

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    Give and receive feedback on video recordings of interviews

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  • Let Girls Lead 190

    Prepare 3-5 key points you want to communicate during your speech or interview, and cover

    Speak and pronounce your words clearly, especially at the end of the phrase, when the tone

    Interview with LGL Fellow Juany Garcia

    handout : Tips for Communicating with the Media9.2 Power Interviews: Practice and Tips

  • Let Girls Lead 191

    Why do you not work on behalf of boys as well as girls, since both of them need

    handout : interviewer's guide 9.2 Power Interviews: Practice and Tips

  • Let Girls Lead 192

    handout : Example Answers for Difficult Questions9.2 Power Interviews: Practice and Tips

  • Let Girls Lead 193

    We empower girls to make informed decisions about marriage and motherhood that

    right to decide when to get married, when to have children, and how many children to

    NOTES

    handout : Example Answers for Difficult Questions9.2 Power Interviews: Practice and Tips

  • Let Girls Lead

    assigned to them.

    1. They have been present for over 100 years. Lots of people go to the movies.

    1.

    Example:

    Ask a member of each team to read the team’s ideas about how to use their medium for advocacy work

    strategies they deem most useful and convincing for gender-focused advocacy.

    Media tools: traditional methods social media and digital storytellingno

    te

    channels can be used for

    their ideas about what worked in terms of what they observe or observed, and how this

    they build their own campaigns.

    10 min

    10 min

    15 min

    9.1

  • Let Girls Lead

    Digital Stories

    What impacted you the most about this story? Why?

    The story is told from the point of view of a man, but how does it impact the lives of women and girls?

    how does this shape the way Roberto tells his story?

    Introduce the method and process of digital storytelling. Digital stories are a great

    Introduce the Center of Digital Stories and the Let Girls Lead digital stories

    gojoven.org/digital-stories/

    15 min

    twoACTIVITY

    note

    be sure to download the video prior to the session.

    1

    Media tools: traditional methods social media and digital storytelling9.1

    http://www.youtube.com/watch?v=5JQ2zAricWc.http://gojoven.org/digital-stories/

  • Let Girls Lead

    Digital Stories

    obje

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    To summarize the importance of working with several media tools for developing advocacy campaigns

    media, and digital stories, useful in designing and launching advocacy campaignsTo understand the pros and cons of each media tool used to advocate

    Digital stories and projector

    Markers, notebooks, pens, and paper

    85 min

    oneACTIVITY

    HAND

    OUTS

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    TWOACTIVITY

    video games.

    9.1

    Media tools: traditional methods social media and digital storytelling

  • Let Girls Lead 185

    handout : Media and Communication Strategies for Advocacy9.1 Media tools: traditional methods social media and digital storytelling

  • Let Girls Lead 186

    Revealing. Stories seem revealing, as if the author was sharing new knowledge through the story. This gives the story a feeling of immediacy and discovery.

    Stories usually have music or background music that adds meaning and impact to the story.

    and is ideally between two and three minutes.

    senses, the storyteller must own the story.

    1

    5

    6

    7

    world meaning. We are forever storytellers. We remember events as revived scenes, as

    understanding.

    handout : The Seven Components of Digital Stories9.1 Media tools: traditional methods social media and digital storytelling

  • Let Girls Lead 187

    Power Interviews: Practice and Tips

    Tim

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    9.2 60 min.ob

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    To respond to

    speaking in a safe and

    Recording device, preferably a video or sound recorder like a phone or camera

    HAND

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    oneACTIVITY

    style. Ask those people to share names and styles with the group.

    communicate during the interview. Winston Churchill once said that it took him 10 minutes to prepare a one-hour speech, but it took him an hour to prepare a

    5 min

    5 min

    10 min

  • Let Girls Lead 188

    9.2

    TWOACTIVITY

    What is the greatest problem adolescent girls face in your country? Why do you not work for boy and girls, since both of them need support?

    Some adolescent girls dream of becoming wives and mothers—why do you want to take that dream away from them?

    Do you want to do feminist advocacy?

    Comment on things that can be changed

    Power Interviews: Practice and Tips

  • Let Girls Lead 189

    Power Interviews: Practice and Tips

    obje

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    To respond to

    speaking in a safe and

    Recording device, preferably a video or sound recorder like a phone or camera

    HAND

    OUTS

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    Give and receive feedback on video recordings of interviews

    9.2

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  • Let Girls Lead 190

    which camera you should look at.

    nervous.Wear comfortable and professional clothing, preferably something you have worn before.

    speaking.

    Speak and pronounce your words clearly, especially at the end of the phrase, when the tone of voice naturally tends to lower.

    handout : Tips for Communicating with the Media9.2 Power Interviews: Practice and Tips

  • Let Girls Lead 191

    What is the greatest problem adolescent girls face in your country?

    Why do you not work on behalf of boys as well as girls, since both of them need support?

    Some adolescent girls dream of becoming wives and mothers—why do you want to take that dream away from them?

    Do you implement a feminist agenda in your advocacy work?

    mother of God—is that not enough?

    handout : interviewer's guide 9.2 Power Interviews: Practice and Tips

  • Let Girls Lead

    undermine or contradict the advocate’s work. Advocates must be prepared to answer

    Are you gay or lesbian?Are you a feminist?Are you married? Are you a mother/father/parent? Are you indigenous?

    Why do you not work for boy and girls, since both of them need support?

    We recognize the importance of working with boys to improve the lives of girls. Both

    likely to drop out of school as boys.

    handout : Example Answers for Difficult Questions9.2 Power Interviews: Practice and Tips

  • Let Girls Lead

    Some adolescent girls dream of becoming wives and mothers—why do you want to take that dream away from them?

    We empower girls to make informed decisions about marriage and motherhood that

    right to decide when to get married, when to have children, and how many children to have.

    NOTES

    handout : Example Answers for Difficult Questions9.2 Power Interviews: Practice and Tips

  • Let Girls Lead 194

    Educating Decision-Makers: Stra tegies

    Tim

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    Session time: 120 min

    Activity 1Activity 2

    9.3

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    To define decision-makereducationTo understand how toshape their engagementgoals, choose theirprimary audience,leverage their resources,and anticipate their

    • TTo create appropriate strategy tailored to a specific decision-makers

    • To know the basic elements if conducting positive calls and meetings with decision makers

    • Flip chart with session objectiveswritten on it

    • Markers• Blank pieces of paper to use as name

    tags during role play• LCD projector• Participant notebooks or journals

    20 min

    oneACTIVITY Defining Decision-Maker Education

    Review written session objectives on flip chart with the group.

    Ask participants about their experiences with educating decision-makers. Have 2-3 people share experiences where they had to educate a decision-maker, for what reason, and what kinds of strategies they used. Make sure to get good details from each person who shares. Ask them to describe the context for their experiences.

    • How did they approach the decision-maker to arrange a meeting?• What materials did they share while they were engaging them?• Where did the engagement with a decision-maker take place, and for how long?

    Using the participants’ experience as a basis, facilitate a group definition of educating decision-makers.

    • Make sure the core of the definition includes that educating a decision maker should include adirect appeal made to policy makers on a particular issue that is significant within the currentpolitical context.

    • Ask the group to name examples of the kinds of policy makers that they might want toadvocate with. The list could include the following:

    – Office of the president– Cabinet and ministries– Political party leaders– Members of the legislature/parliament– County officials– Chiefs and traditional authorities– President/CEO of a corporation

    MAT

    ERIA

    L

    1

    2

    3

    3 min

    12 min

    • PPT presentation ondecision-maker education

    • “Tips for Educating Decision-makers”

    HAND

    OUTS

  • Let Girls Lead 195

    Now that the participants have defined education for decision-makers, ask them whom, specifically, they might want to approach regarding girls’ issues in their local, municipal, or national governments. They should name specific policy makers by first and last name and specify why each policy maker would be a strategic person to educate regarding a specific girls’ issue.

    PPT on the Elements of Educating Decision-MakersSlide 2: An Overview

    • Advocates provide clear and accurate information to policy makers.• Advocates build trust with policy makers and form two-way relationships: You help me, I help you.• Advocates persuade, mobilize, and strategize with policy makers.

    Unfortunately, advocacy also has the negative stereotype that you, the adviocate, must fight against.

    Slide 3: Name the Different Elements of a Strategy to Educate a Key Decision-Maker

    • Identify g