New 18 A to Z The Essence of Oregon Pinot Noir Sell Sheet · 2018. 4. 25. · SMART BUY Wine...

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“In creating e Essence of Oregon Pinot Noir blend, we are looking to honor the vintage in Oregon and give voice to some of the best micro blocks in the vineyards that we work with across the state. We have been able to accomplish this as we have worked with certain vineyards for years. is has allowed us to select certain blocks and even certain rows that stand out in different vintages. We use that knowledge to craft a truly exceptional cuvée that for us truly represents the essence of both the vintage and the terrior of Oregon.” Sam Tannahill, Director of Viticulture & Winemaking 2016 A TO Z PINOT NOIR THE ESSENCE OF OREGON Growth in Pinot Noir is happening at the high end; $25+ Pinot Noir sales are up 23% vs. YA Oregon Pinot Noir now represents more than 1 in 4 bottles of $20+ Pinot Noir sold Source: IRI Total US Food - 52 weeks ending 2/25/18

Transcript of New 18 A to Z The Essence of Oregon Pinot Noir Sell Sheet · 2018. 4. 25. · SMART BUY Wine...

Page 1: New 18 A to Z The Essence of Oregon Pinot Noir Sell Sheet · 2018. 4. 25. · SMART BUY Wine Spectator 12/16 EST2 2002 OF O. Title: 18_A to Z The Essence of Oregon Pinot Noir Sell

“In creating �e Essence of Oregon Pinot Noir blend, we are lookingto honor the vintage in Oregon and give voice to some of the bestmicro blocks in the vineyards that we work with across the state.We have been able to accomplish this as we have worked with certain vineyards for years.

�is has allowed us to select certain blocks and even certain rows that stand out in di�erent vintages. We use that knowledge to craft a truly exceptional cuvée that for us truly represents the essence of both the vintage and the terrior of Oregon.”

Sam Tannahill, Director of Viticulture & Winemaking

2016 A TO Z PINOT NOIRTHE ESSENCE OF OREGON

Growth in Pinot Noir is happening at the high end; $25+ Pinot Noir sales are up 23% vs. YA

Oregon Pinot Noir now represents more than1 in 4 bottles of $20+ Pinot Noir sold

Source: IRI Total US Food - 52 weeks ending 2/25/18