Never Settle
-
Upload
mark-cairns -
Category
Documents
-
view
185 -
download
0
Transcript of Never Settle
FRANCHISING WITH US.
We are Toppers Pizza.We are proud to be pizza people.
We are a diverse team of individuals, with differing roles, working with
a common purpose.
Those Toppers team members that don’t work in a store, serve those
team members that do.
Our Mission:
Basics
How Toppers compares and competes
We’ve got something special here.
Toppers’ model is scalable
MARKETING AND ADVERTISING SUPPORT
WE’RE KIND OF LIKE A CULT.(NOT REALLY, BUT SORT OF.)
Toppers Unique Points of Difference
We have the tasty combinations you can’t get anywhere else!We make fresh dough from scratch everyday!We have killer World Famous Topperstix!We deliver faster! Our drivers run!We’re open later!We have better people!We have a brand image that is fun, cool and makes people smile!We KILL IT on the details!
Our Customers Get UsWe’ve become more than a meal, we’ve become an emotionWhen our customers order Toppers, they’re ordering a memory, a joke, a memento
This emotional connection allows us to compete in the hearts and minds of our customers – not at a price point
What’s our secret?We have a specific target
The young and the young at heartThe Millennial generation is the largest since the Baby Boomers – we GET them
We steal market share from the Big 4We are the cool, hip brandWe make emotional connections to our target audience
17
3 Screen Media Strategy
Mobile Advertising Digital Video Cable TV
Coming Soon on our website
Social Media Platforms
Toppers Schwag
TRAINING AND OPERATIONS
Training & Operations Supporting you in your new business
New Store Opening (NSO) supportOn-going support system
We will teach and train consistency
Signing of franchise contract
New Store Opening
Management Franchisee training
Countdown to opening
Operations manual,
management classes, PIP
On-site teamtraining
On-going support
SupportNew store opening + on-going support = operational excellence
Operations Training
Make ‘Em
Bake ‘Em
Take ‘Em
GROWTH STRATEGY
ToppersGrowth Strategy
GOALWe will have:
100 Stores 2016500 Stores in 2020
2 new Corporate stores every 12-15 months75% of current franchisees are expandingInternal Team Members who franchiseRecruiting new franchisees
The importance of a GREAT site