Never run out of cash

15
Never run out of cash 6 lessons from 6 years of entrepreneurship in the web outsourcing industry Roxana Olaru, Bucharest, July 2015

Transcript of Never run out of cash

Page 1: Never run out of cash

Never run out of cash6 lessons from 6 years of entrepreneurship

in the web outsourcing industry

Roxana Olaru, Bucharest, July 2015

Page 2: Never run out of cash

Cash Flow is the blood of a business

P 2

Timing

Movement

In-Out

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

The most expensive money is your ownTo use other people’s money efficientlyyou need to have good cash flow management

Page 3: Never run out of cash

CASH FLOW is more important than your mother

P 3Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 4: Never run out of cash

1) Reality is different than accounting

P 4

Without cash, profits are meaningless!

“Knowing whether you earned a profit (or created a loss) is not the same as knowing what happened to your cash," Phillip Campbell

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Poor Cash-Flow Management

Business Failure

Page 5: Never run out of cash

2) Plan your cash

P 5

Set cashflow targets

Create a Cash Flow Statement

Have financial discipline

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Agnes Cserhati (AC Powercoaching): “90% of the SMEs I work with do not have a cashflow plan from day one, despite having forecasts of profit margins for years ahead!”

Page 6: Never run out of cash

2) Plan your cash

P 6Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Always know your Cash Balancenow and 6 months from now!

Plan for future cash shortfalls!

Expenses growth rate

Earning growth rate

Page 7: Never run out of cash

2) Plan your cash

P 7

Divide revenues by category

Prioritize payments

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Recurring payments

Non recurring payments

24% VAT

60% HR spendings + taxes20% suppliers10% investments10% savings

Page 8: Never run out of cash

3) Cash coming in – cash going out

P 8

Cash in from clients quickly and pay suppliers late

Agree upon clear payment terms

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

• Invoice clients 1-10• Receive invoices

from suppliers 20-31

Page 9: Never run out of cash

4) Get paid as soon as possible

P 9

Work with advance payments

Issue invoices promptly

Have and automated follow-up system

Make the payment process as easy as possible

Don’t deliver before payment

Rate clients

Sell more to existing “good clients”

Give discounts for rapid or advance payments

Avoid feelings when you “money talk”

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 10: Never run out of cash

5) Pay as late as possible

P 10

Suppliers are great creditors!

Pay on time, but not too early before the deadline

Group payments and simplify the process

Flexible payment terms might be better than lowest price

Fully understand the implication of earlier payments, even if you get offered discounts

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 11: Never run out of cash

6) People matter!

P 11

Value and nourish your relationships with clients and suppliers!

Have a good accountant / financial advisor

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 12: Never run out of cash

ExtraNever depend on only 1 client

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

P 12

?

Page 13: Never run out of cash

Extra

Do your best!

P 13Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 14: Never run out of cash

Resources

P 14

MS Office Templates

Google Docs Templates

http://www.vertex42.com/ExcelTemplates/cash-flow-statement.html

https://www.score.org/resources/business-planning-financial-statements-template-gallery

Roxana Olaruwww.creadiv.ro, web development - web design – online promotions

Page 15: Never run out of cash

Thank you!

Bd. Dacia, Nr. 99, Et. 4www.creadiv.ro