Never Fear! Your Social Media Superheroes Are Here!
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Never Fear! Your Social Media Superheroes Are Here! #assnchat
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Transcript of Never Fear! Your Social Media Superheroes Are Here!
Never Fear! Your Social Media Superheroes Are Here!
#assnchat
Meet the Superheroes Chuck Gose
Indy Social Media
Tom SpaldingChimney Safety Institute of
America
KiKi L’ItalienAmplified Growth
Tools & TechniquesA baker’s dozen
Excerpted from “How to Bypass the Media
and Still Get Out Your Message”
Before you begin, ask:Do I have a donut?
Then ask,“What type of donut is it?”
mass-produced, store-bought
Butterfinger donut, bacon maple donut, salted caramel donut
Donut scale
1987-1991
19
Media toolsOur news platforms
2015
Content generation &Channels the same
founded 1870
founded 2005
… But about that “level” playing field
1. Cover your ownpress conference
Staff can report “live” using:
Use platforms you love. Don't do the “platform”
if you don't love “platform”
2. Invite non-press to “cover” your events, too
Reporting byguests
Make sure & mix in a perk with the work
3. Take yourself to media; let media be social for you
Tweets bypress
Swan has 10x the reach
of Jacks
4. Have an outletfor your
own eventUse Storify or
similar “aggregator”for words & pictures
Use a “supplemental”shareable
videoor audiochannel
post the storyon a third-party
blog site
5. Provide content for others’ e-newsletters
[Everyone has a e-mail, I have a dozen that
need fresh copy]
6. Publish a book or e-book or real book to give away.
(This author, a businessowner, hands out free
books by the thousands)
7. Butt in! Inject your expert into a news story
8. Get mentioned by influential peers
Indiana Economic Development Commission, or IEDC, email of
July 31, 2015 (Asked how many e-mail recipients were media versus non-media)
9. Be a speaker at an event/trade show if you are a
subject-matter expert
10. Write for a site so you can do media on your own terms.
(LinkedIn/Examiner/Angie’s List).
11. Feed/monitor reputation sites, including Wikipedia,
Google Reviews, etc.
12. Take your story to a receptive social audiences
13. See if bloggers/authors with big reaches will promote you in exchange
for “usable experiences”
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