Neuroscience and mobile behaviour
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Transcript of Neuroscience and mobile behaviour
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Neuroscience and mobile behaviour
Neuroscience a new frontier
The subconscious is key
Brain imaging gives new perspective
Attention only gets you so far
What really matters is emotional response
and what gets into memory
Memory an example
So what does all this mean for mobile?
Five key thoughts about mobile commsIts about triggering, not brand-building1Its not about shouting loudest2Emotional intensity helps3Personal relevance is key4Interaction is a magnifier5
Its about triggering, not brand-building
1
Its about triggering, not brand-building
Its about triggering, not brand-building
Its about triggering, not brand-building
Its not about shouting loudest
2
Its not about shouting loudest
Its not about shouting loudest
The implicit conditioning of consumer attitudes: Logo substitution effectRafal K. Ohme: Polish Psychological Bulletin
Its not about shouting loudest
Emotional intensity helps
3
Emotional intensity helps
Emotional intensity helps
Emotional intensity helps
Personal relevance is key
4
Personal relevance is key
Personal relevance is key
Personal relevance is key
Interaction is a magnifier
5
Interaction is a magnifier
Interaction is a magnifier
Interaction is a magnifier
A quick reminderIts about triggering, not brand-building1Its not about shouting loudest2Emotional intensity helps3Personal relevance is key4Interaction is a magnifier5
Thank youAny questions?