Neural Marketing Charu Chopra a 15
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8/7/2019 Neural Marketing Charu Chopra a 15 http://slidepdf.com/reader/full/neural-marketing-charu-chopra-a-15 1/1 BEHAVIOUR IN ELEVATORS CHARU CHOPRA 2009-015-A The document is divided into two parts. In the first part the behaviour of people in a crowded lift is analysed while in the second part I have analysed my own behaviour. An elevator is a confined space that you share with strangers. It is human nature to avoid conversations or to stare at unknown people as it is considered rude. It was observed that in a crowded lift people either stared at the door or at the floor display. If either of the two was obstructed then people either preferred to stare at their feet or snap their fingers. All the above-mentioned activities are also an indicator that the people felt uncomfortable with strangers and wanted the ride to get over past. Most of the people are wearing a blank face and show a sense of urgency while getting off the lift. If there are only two people in a lift they stand at the maximum possible distance from each other. They avoid making any eye contact or making any sort of noise. People also showed uncharacteristic behaviour with respect to where they stand in the lift. If they had to travel a long way, they prefer to stand at the end farther away from the door. On the contrary if they had to travel only a floor or two, they preferred staying close to the door itself. This behaviour also displays how much people avoid talking to strangers even if it involves asking for way for making space. Both the genders also displayed typical behaviour. Men avoid standing between two female. The female do not get off a lift or do not feel comfortable if there are only men standing at the door. They either lean back and waited for them to clear or they get off at a different floor altogether. If there are two members of the same gender already present in the lift standing far apart from each other and a member of the opposite gender enters, it is observed that one of the earlier two occupants moved towards the other and the two genders take opposite corners in the lift, facing away from each other or staring into nothingness. There could be another perspective with which we can look at how people behave in an elevator. For this I am presenting an analysis of my own behaviour in a lift. An elevator gets me a sense of claustrophobia. Therefore to avoid the usual feeling of stuffiness I'll refrain from entering a crowded lift. Once inside I completely avoid looking at the numbers as they bring in a sense of more time left. In most cases I immediately start fiddling with my cell phone to divert attention. If it is a capsule lift, I try standing towards the glass and looking outside. In a normal lift, I stand as close to the door as possible.
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Transcript of Neural Marketing Charu Chopra a 15
8/7/2019 Neural Marketing Charu Chopra a 15
http://slidepdf.com/reader/full/neural-marketing-charu-chopra-a-15 1/1
BEHAVIOUR IN ELEVATORS
CHARU CHOPRA2009-015-A
The document is divided into two parts. In the first part the behaviour of peoplein a crowded lift is analysed while in the second part I have analysed my ownbehaviour.
An elevator is a confined space that you share with strangers. It is human natureto avoid conversations or to stare at unknown people as it is considered rude. Itwas observed that in a crowded lift people either stared at the door or at thefloor display. If either of the two was obstructed then people either preferred tostare at their feet or snap their fingers. All the above-mentioned activities arealso an indicator that the people felt uncomfortable with strangers and wantedthe ride to get over past. Most of the people are wearing a blank face and show asense of urgency while getting off the lift.
If there are only two people in a lift they stand at the maximum possible distancefrom each other. They avoid making any eye contact or making any sort of noise.
People also showed uncharacteristic behaviour with respect to where they standin the lift. If they had to travel a long way, they prefer to stand at the end fartheraway from the door. On the contrary if they had to travel only a floor or two, they
preferred staying close to the door itself. This behaviour also displays how muchpeople avoid talking to strangers even if it involves asking for way for makingspace.
Both the genders also displayed typical behaviour. Men avoid standing betweentwo female. The female do not get off a lift or do not feel comfortable if there areonly men standing at the door. They either lean back and waited for them toclear or they get off at a different floor altogether. If there are two members of the same gender already present in the lift standing far apart from each otherand a member of the opposite gender enters, it is observed that one of theearlier two occupants moved towards the other and the two genders takeopposite corners in the lift, facing away from each other or staring intonothingness.
There could be another perspective with which we can look at how peoplebehave in an elevator. For this I am presenting an analysis of my own behaviourin a lift. An elevator gets me a sense of claustrophobia. Therefore to avoid theusual feeling of stuffiness I'll refrain from entering a crowded lift. Once inside Icompletely avoid looking at the numbers as they bring in a sense of more timeleft. In most cases I immediately start fiddling with my cell phone to divertattention. If it is a capsule lift, I try standing towards the glass and lookingoutside. In a normal lift, I stand as close to the door as possible.
