NETWORKS, “netlets” and AFFILIATES BROADCAST TELEVISION.
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Transcript of NETWORKS, “netlets” and AFFILIATES BROADCAST TELEVISION.
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NETWORKS, “netlets” and AFFILIATES
BROADCAST TELEVISION
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There are three (3) major networks in the United States.
CAN YOU NAME THEM?
MAJOR NETWORKS
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Now owned by Comcast
NBC IS CHANNEL 10 IN PHILADELPHIA
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Owned by Viacom
CBS- CHANNEL 3 IN PHILADELPHIA
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Owned by Disney
CBS IS CHANNEL 6 IN PHILADELPHIA
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There is one “not for profi t” television station/network in the United States.
It is the only broadcast network that does not run commercials.
Can you name it?
BROADCAST TELEVISION NETWORKS
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PBS (Public Broadcasting)
NON-COMMERCIAL NETWORK
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What separates these networks from “full” networks?
THERE ARE ALSO “NETLETS”
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A local television station that works together with a parent company.
The parent company provides all or some programming to the affi liate.
Pennsylvania:Erie, PA WICU-TV Harrisburg, PA WGAL-TV Johnstown - Altoona WJAC-TV Philadelphia, PA WCAU-TV Pittsburgh, PA WPXI-TV Wilkes Barre,Scranton WBRE-TV
NETWORK AFFILIATES
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The network affi liate is responsible for providing some of its own programming.
CHANNEL 6 in Philadelphia1. Morning programming 10am-12:30pm2. Afternoon News 4:00-6:30pm3. Nightly News 11:00pm4. Overnight Programming/Infomercials
AFFILIATES
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The networks only provide two hours of dailyprogramming. This is usually 8:00-10:00pm with the exception of sports programming.
The affi liates are responsible for fi lling the remaining twenty two hours. This is done through:Local newsSyndicated Programming
NETLETS AND AFFILIATES
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Syndication- the sale of the rights to broadcast a program to multiple stations without using a broadcast network.
FIRST RUN SYNDICATION- A program runs in syndication and airs an episode for the fi rst time without being on a broadcast network.
SYNDICATED PROGRAMS
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OFF-NETWORK SYNDICATION- the sale of a program that was originally shown on a network. Can be considered a “re-run”.
SYNDICATION (CONT.)
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Philo T. Farnsworth
The true inventor/creator of televisionSketched a drawing as a boyThat sketch was the basis for tv.
HISTORY OF TELEVISION“PIONEERS”
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Widely considered “The Father of Television”Head of RCA; fought Farnsworth for the patent of
television Instrumental in television’s development
DAVID SARNOFF
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Discovered Wireless CommunicationsMorse Code evolved into today’s technology
GUILLERMO MARCONI
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Monitored and calculated by Nielsen Media
RATINGS- Percentage of people watching a show who own or have a television.
For example, Two and a Half Men has a rating of 12.2. That means that 12.2% of the total population was watching that show.
SHARES- Percentage of people watching a show who have a television on at that time. A smaller sample of people.For example, Two and a Half Men has a share % of 15, which means 15% of all people w/ a tv on were watching it.
TELEVISION’S RATINGS SYSTEM