Networking for Success Linkedin for...

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Linkedin for Business: Networking for Success presented by: Geoff Sakala, CEO

Transcript of Networking for Success Linkedin for...

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Linkedin for Business: Networking for Success

presented by:

Geoff Sakala, CEO

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Why are you here today?

● I want to start using LinkedIn● I have used LinkedIn some, but need to

know more● I regularly use LinkedIn, but want to

learn how to be more effective

I would like to learn more about...

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Today we’ll cover● Creating your Professional Identity

● Connecting & Networking with People & Groups

● Creating Company Pages & Following Others

● Content Marketing & Thought Leadership

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Topics of InterestIn addition to what I’ll cover today I also speak on these specialized topics:

● Talent Solutions for Recruitment and Hiring

● Sales Solutions for Teams and Individuals

● Marketing Solutions for Brand Awareness and

Lead Generation

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Why Social Networking?● Ability to see connections that are hidden in the

real world. Knowledge is power.● Contact and build relationships with 2nd and 3rd

degree connections in your network more easily. Jump the gate.

● Your existing real world network becomes more useful to you and to your network of connections. Now 1+1=3.

● Allow prospects to find, research, and connect with you. Build trust, credibility and relationships.

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About LinkedInLinkedIn is an interconnected network of experienced professionals,

from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with

qualified professionals that you need to work with to accomplish your goals.

Mission - “Connect the world's professionals to make them more productive and successful.”

● LinkedIn was founded May 5, 2003.● LinkedIn has over 300 million members in over 200 countries and

territories around the world.● Two new members join LinkedIn every second.● Executives from all Fortune 500 companies are LinkedIn members.

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Your Professional Identity1. Create a professional profile

2. Control your privacy and confidentiality

3. Connect with the people who matter

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Create your ProfileYour profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role.

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Profile SectionsActivity - share an update “I just made the President’s Club as a top sales associate”BackgroundSummary - Your 60 second commercial. What do you want people to know about you?Experience - Your work history. This is your online resume.Education - Where did you go to school. Very important for others to find you on Find Alumni feature.Honors & Awards - Time to show off, brag a little.Organizations - Add them all, easier to get found and connect.

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Profile SectionsSkills & Endorsements - Be endorsed and endorse others.Recommendations - Give them and you’ll get them. Just ask!Connections - The people you’re connected withAll, In Common, New - see who others know.Groups - Join and participate. See what groups others belong to. Ask me about the Groups Insider Tip!Following - These are the Influencers, Topics, and Companies you and your prospects are following. Get a little inside intel on them.

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More Profile Sections● Languages● Volunteer Experience● Volunteer Opportunities● Test Scores● Courses● Patents● Causes You Care About● Supported Organizations● Projects● Publications● Certifications

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Profile Best Practices● Complete 100% of your profile, this is your business card

plus your online resume.● Add a nice professional headshot. It shows that you're a

serious user, helps others recognize you in real life.● Customize your public profile link and add it to your email

signature and business card. Ex. www.linkedin.com/in/yourname

● Add links to your other social media, company website, professional or charitable org's. You get 3 external links.

● Use the summary section for your personal 60 second commercial.

● Add multimedia content to your profile; videos, images, documents, or presentations.

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Insider Tips & TricksInsider Tip: A professional portrait session for your headshot will cost between $100-$200. Try finding photographers on Thumbtack.com.

Insider Tip: Consider adding keywords people might search upon for your skills, business, products & services, or industry to your summary and experience sections to get found on Google and LinkedIn search.

Insider Tip: Embed any digital content on LinkedIn with embed.ly.

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Control your PrivacyManaging privacy on LinkedIn isn’t a matter of limiting your information, it’s a matter of deciding what you’d like to present to those inside your network versus those outside your network.

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Connect with PeopleLinkedIn is both the largest and most advanced business network in the world. ● Keep your network contacts fresh

and active ● Strengthen your business

connections ● Know more about people you’ve

met or are about to meet

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Connecting & Networking 1. Add Connections to your Network

2. Endorse Connections for their Skills

3. Give and Get Recommendations

4. Join Groups and Share Knowledge

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Connect with PeopleAdd real world friends, colleagues, partners, vendors, customers and prospects as Connections.● Use Connections → Add Connections● Use Connections → Find Alumni● Use People You May Know at

linkedin.com/people/pymk● Use the Linkedin Connected app for

Apple iOS devices● Use search or advanced search to

find people by name, company, title and more

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Add Connections"LinkedIn helps you find valuable people and informs you of the

mutual connections you have with them"

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Endorse ConnectionsEndorse your connections for their skills.● Endorse others on their

profile page● Add skills to your profile so

other may endorse you

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Give and Get Recommendations

Give and request Recommendations from colleagues, partners, vendors, customers.● The best recommendations come from people you have

worked for or with in past positions.● Don’t forget about giving and requesting

recommendations from clients or partners.

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Join Groups & ShareJoin and interact with Groups in your areas of interest professionally and personally. Share your knowledge and expertise in discussions.● These may be real world groups

or virtual ones.● If a group for your organization or

interest doesn’t exist, create one and build goodwill among the members.

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Connection Tips & Tricks● Connect with your first degree network, People You

Already Know, friends, work colleagues etc. first.● Connect with People You Meet at mixers, networking

events and other business related functions.● Add a Personalized Message in your connection request,

tell the person how you know them and why you’re seeking to connect.

● Add previous colleagues, high school or college classmates through the Find Alumni feature.

● Add people from Professional Org's you’re a member of such as the Chamber of Commerce.

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Connection Tips & Tricks● Use the People You May Know

suggestion feature at linkedin.com/people/pymk

● Search for People by name, company or use advanced search if you cannot remember their name or company.

● Look at the profiles of your First Degree Connections and see if they are connected to someone you already know but have not connected to yet.

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Networking Tips & TricksInsider Tip: Use Keep in Touch feature under Connections to stay connected to Linkedin network updates from your connections.

Insider Tip: See who is checking out your profile with Who’s Viewed Your Profile. You can also see how you rank among your peers for number of profile views.

Insider Tip: Always ask someone you meet or exchange business cards with if you may connect with them on LinkedIn.

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Relationship - LinkedIn as a CRMLinkedin can function as a full CRM system for prospecting and sales.● Record how you first met the

person. Add tags.● Set a reminder to follow up.● Notes show messages

exchanged through Linkedin since you connected.

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Company Pages & Following1. Create a Company Page for your Business

2. Follow other Company Pages, Topics and

Influencers

3. Engage with Company Updates

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Company Pages & UpdatesCreating a company page gives your business a presence on LinkedIn.● Add your company name,

size, website, address etc.● Publish updates under

your company name and sponsor them.

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Company Pages & Updates● Following a Company will place their updates in your activity

stream on the homepage.● Follow a company, then on it's company page follow the link to

see how you're connected. Network your way in with a shared connection.

● On any company page you can view their company Status Updates and like, comment or share to your stream.

● View products and services for the company and also Recommend those products and services.

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See How You’re Connected

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Following on LinkedIn● Follow a Company Page for their updates to show in your

activity feed.● In the Interests menu click Companies and see content by

company pages you follow. ● Follow news by Topic for a combined view across many

updates from different influencers.● Follow Influencers to receive updates from respected

authorities in a particular industry.● In the Interests menu click Pulse and see content by

influencers and topics you follow.

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LinkedIn Pulse

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Content Marketing1. Creating and Publishing Content

2. Becoming a Thought Leader

3. Sharing Content to Linkedin

4. Sponsoring Content on LinkedIn

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Creating and Publishing

● Post Status Updates regularly and like, comment or share content you find valuable.

● Post long form content to share blog type articles with your followers. Become a Thought Leader in your industry.

● Share interesting blogs and articles from blogs and media sites with the LinkedIn share button.

● Sponsor Content on LinkedIn and share with a targeted audience of people. Content as advertising.

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Advanced SearchConduct an Advanced Search for people, set your desired filters including company and save the search. ● Search on keywords, first or

last name, title, company, school or locations.

● Many advanced filters exist for free and premium members.

● You can even set a weekly email reminder by saving your search.

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Premium SolutionsLinkedin Premium

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Links for LinkedInLinkedIn Mobile Apps - linkedin.com/mobile

LinkedIn Blog - blog.linkedin.com

LinkedIn Help - help.linkedin.com/app/home

Marketing Solutions - business.linkedin.com/marketing-solutions

Settings & Privacy - linkedin.com/settings

LinkedIn Pulse - linkedin.com/today

LinkedIn Year in Review - yir.linkedinlabs.com

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30 Day LinkedIn Challenge● Setup an account and complete your profile 100%.

● Follow 10 companies, influencers, or topics.

● Post one update every day for 30 days.

● Interact with 5 people or posts each workday.

● Make 10 connection requests per week.

● Add your LinkedIn profile link to your email signature.

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