Networking

Business Goals

Goals

Mission

Strategy

ActivitiesMeasure

Assess

Strategy

Why do you want to do it?Strategy

Who do you want to do it with?- Audience

How do I get it right?- 1st Impressions- Content- Body language

When & where can I do it?- Places, times and dates

How do I measure its success?- Leads- Contacts- Follow-ups- Pleasure- Self-esteem- Personal Development

All the reasons ‘why’ you should do it?

• Getting things done – contacts, suppliers, partners & customers

• Trusted relationships – personal & Business development

• Serendipity – from trust comes chance, comes opportunity

• Visibility raising – brand awareness – YOU are the brand

Networking:- Two ways - One outcome

Congruent Message

Social Networking

Physical Networking

Who do you want to do it with?

Don’t be afraid to experiment

First impressions count!

Communication

• Verbal & non-verbal working in harmony

• What you say matters but the way you say it counts

The 30’ Second Introduction

The Elevator Pitch Wheel

What is your mission

How you serve

What makes you unique

Henriettewebber.com

Take a break and do the following:

Complete the following 5 question on the card in front of you.1. What is your name and the name of your

company?2. What is it that you do?3. What happens to your customers when you

work for them?4. What makes you special?5. What’s your name and the name of your

company?

Take those answers and present into a maximum of four sentences

Follow these simple rules:1. Make it exciting2. Keep it simple

3. Practice4. Reflect and correct5. Practice some more6. BUT KEEP IT REAL

Body language

Meet the challenge

Let’s see?

• You have said something interesting

Challenge over

• Your work is done!

When and where?I attend the following groups:• BIG – Colbea – Once a month• Business Café – Barn Brasserie – Great Tey -

Breakfast - Bi-monthly• Essex Networking – Wivenhoe House – Lunch – Bi-

monthly• 24-7 Business Networking – Wivenhoe House –

Breakfast - Bi-monthly• The Office Drinks – Mussi’s – Museum Street-

Evening – Monthly• CareerServe Co-operative Open Meetings – your

job is to grow the network

Whole load more

http://www.colchester.gov.uk/article/2094/Colchester-Business-Networking-Groups

http://www.findnetworkingevents.com/events/index.cfm?action=eventslist&towncity=Colchester

How to measure success?Value – is not measured in price

• Revisit your original goals• Make a note of how you feel at each event –

think how your confidence has grown • Your ability to call on resources• Do measure leads and sales through networking• Do be dispassionate – if it has not worked for you

don’t do it• It is marketing so measure your ROI as you

would do any other strategy• How many times you become included in the

moment

Enjoy Networking

I now do

J James