Networked Audiences: what we learn from data / Gilad Lotan / IPZ2012
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Transcript of Networked Audiences: what we learn from data / Gilad Lotan / IPZ2012
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Flickr: mangpages
Attention is the Bottleneck
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Information Flows through People
Alex Dragulescu
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Flickr: sharynmorrow
$ = f(Channel, Demographics, Time, …)
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$ = f(Topic, Network, Timing, Influence, Trust,
“engagement” …)
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Daily Routines
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Geographic Distribution
USA
IndonesiaGermany
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Data Reflects Us
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49ers: 36, Saints: 32
Identifying Spikes
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Game starts
Game ends!49ers
Typical Sports Event
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Social Movement
TV Show
Awards Ceremony
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#OWS
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#gayrights, #lgbt, #jesus, #flipflop, #jobs, #economy
#palestine, #OWS, #immigration,#abortion
#republican, #dems, #economics, #amnesty
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Invisible Audiences
Flickr: left-hand
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Al-Jazeera Fox News
Difference between Audiences
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@Pepsi@AP@AJEnglish
Audience Activity
Whitney Houston’sTragic Death Announced
Pepsi Promotion
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#Kony2012
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Pittsburgh
Oklahoma City
Noblesville, IN
Engelwood, Dayton, OH
Birmingham, AL
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Information Flows
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Gaining Your Network’s Trust
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The Right Network
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Know your audienceWhat type of people follow you, how they’re connected, where
in the world they areAlignment between content and audience
No to vanity metrics more followers doesn’t necessarily mean more engagement
Realtime Information be aware of the constantly changing conversation
Bridges vs. “Influencers” just because we’re connected doesn’t mean information will flow
Building up the Right Networktrust, resonance, interest
Not necessarily about being First